# Which U.S. Carriers Render Branded Caller ID in 2026?

> See which U.S. carriers render branded caller ID in 2026. Plura AI maps T-Mobile, Verizon, and AT&T coverage so your brand shows on every call.

**Published:** 2026-09-06 | **Updated:** 2026-10-03 | **Author:** plurasync
**URL:** https://www.plura.ai/articles/branded-caller-id-carriers
**Type:** post

**Categories:** AI Voice Agents

![Which U.S. Carriers Render Branded Caller ID in 2026?](https://plura.sites.aigrowthagent.co/wp-content/uploads/sites/75/2026/09/1788600850139-67cb74730f90-1024x572.webp)

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## Content

*Written by: Matt Beucler, CEO, Plura AI | Last updated: September 29, 2026*

*Updated September 2026*

## Key Takeaways

- Branded caller ID uses Rich Call Data (RCD) attached to STIR/SHAKEN tokens to display verified business names, logos, and call reasons on mobile screens across T-Mobile, Verizon, and AT&T.
- Each major carrier runs a different branded calling program: T-Mobile and Verizon use CTIA BCID while AT&T runs its own in-network program with TransUnion, with display varying by device, OS, and registration type.
- Most AI voice tools rent branded caller ID through third-party CPaaS resellers, so calls inherit the reseller’s carrier identity instead of the brand’s own.
- Plura AI owns an FCC-licensed audio bridging carrier and issues branded caller ID at the carrier level, which supports consistent rendering across the three major networks.

[Get Started With Plura AI](https://www.plura.ai/plura-webchat?utm_source=ai-growth-agent&utm_term=branded-caller-id-carriers)

## How Branded Caller ID Works on T-Mobile, Verizon, and AT&T

Each of the three major U.S. carriers operates a distinct branded calling program with different vendor relationships, device dependencies, and display capabilities. The table below highlights how fragmented rendering remains across carriers and devices, even when programs use similar standards.

| Carrier | Branded Name Display | Logo / RCD Support | Notes |
| --- | --- | --- | --- |
| T-Mobile | [Supported via First Orion’s INFORM for eligible T-Mobile for Business accounts, which must enroll through the First Orion Customer Portal](https://www.t-mobile.com/support/plans-features/consumer-versus-branded-calling) | Logo display supported on Samsung, Motorola, and TCL devices running Android 14 or later, and on Apple iPhone XS and newer running iOS 18.5 or later (display name and logo only); call reason may not be supported in all iOS receiving scenarios and might not be available on all devices | [T-Mobile supports delivery of CTIA’s Branded Calling ID (BCID) calls, having launched BCID first in late 2024, and Verizon also went live as a BCID terminating service provider on 5 November 2025; First Orion also launched Mobile Originated Branded Calling (MOBC) with T-Mobile in July 2026](https://signalmash.com/post/understanding-the-evolution-of-branded-caller-id) |
| Verizon | [TNS Enterprise Branded Calling (also marketed as Pre-Call Identity) is the branded caller ID delivery mechanism for Verizon’s postpaid outbound calls, showing on Verizon-family devices, though Verizon also offers its own RCD-based Branded Calling service](https://didhub.io/blog/branded-calling-explained) | Verizon branded calling logo display is supported on Samsung, Motorola, and TCL devices running Android 14 or later, and on Apple iPhone XS and later running iOS 18.5 or later (with the iPhone XS/iOS 18.5+ logo support applying to T-Mobile; Verizon requires iOS 26.5 or later) | [Verizon does not always require its Call Filter app on the recipient’s device for branded caller ID to display; depending on the device, the service may be provided by the Call Filter app, by the Verizon network directly to the device, or both; CTIA BCID also runs on Verizon](https://www.verizon.com/support/call-filter-legal/) |
| AT&T | [Supported via AT&T’s in-network branded call display with logos in partnership with TransUnion, launched January 30, 2024](https://simplyrcs.ai/blog/texting-trust-tax) | [AT&T logo support is available through TransUnion/Neustar TruContact Branded Call Display; as of the February 2025 announcement, branded logo and reason-for-call display appears on most Android devices, while on other operating systems the branded logo appears on the mobile display, so native logo display is not uniform across all AT&T devices](https://www.globenewswire.com/news-release/2025/02/06/3021983/0/en/AT-T-and-TransUnion-Launch-In-Network-Branded-Call-Display-with-Reason-for-Call.html) | [AT&T’s consumer support documentation (for example, “Learn about AT&T Caller ID”) describes standard caller-name display and AT&T ActiveArmor but omits branded calling logos; branded call display with logos is instead delivered through AT&T’s partnership with TransUnion via TruContact Branded Call Display, powered by Neustar, announced January 30, 2024](https://www.globenewswire.com/news-release/2024/01/30/2819957/0/en/AT-T-and-TransUnion-Launch-the-Industry-s-First-In-Network-Branded-Call-Display-with-Logos.html) |

[A-level STIR/SHAKEN attestation is a prerequisite for branded calling display, but it is necessary rather than sufficient: actual display also requires an RCD or branded-calling program plus support at the terminating carrier and handset, and rendering varies by device and carrier.](https://zian.ai/branded-calling-ai-voice-agents/)1 A call carrying branded display data but only C-level attestation is far more likely to be spam-flagged, so A-level attestation plus branded calling registration is recommended to improve deliverability and recognition, though A-level attestation does not guarantee a call avoids spam labeling, since spam labels are determined by separate call analytics and reputation systems, and branded calling does not remove a spam label on its own. A-level attestation, where the provider has fully verified the customer and their right to use the phone number, is necessary for full branded call display but not sufficient on its own; B-level attestation is usually insufficient, and C-level is not eligible at all.

[Branded Caller ID: How It Works and What It Costs](https://www.plura.ai/articles/branded-caller-id-outbound-calling/?utm_source=ai-growth-agent&utm_term=branded-caller-id-carriers) covers the technical mechanics in greater depth for operators who want the full picture before registering.

## Provider-to-Carrier Coverage Map: Who Reaches Which Networks

Branded calling is delivered through analytics partners that maintain branded-caller databases queried by participating carriers. [As of 2026, branded calling in North America is fragmented across four major programs (Hiya, First Orion, TNS, and Google Verified Calls) that do not share data, so reaching recipients across T-Mobile, Verizon, AT&T, and Android-on-Google-Phone typically requires three to four separate registrations, each with its own database, vetting process, and pricing.](https://didhub.io/blog/branded-calling-explained) While the previous section focused on how each carrier renders branded calls, the next step is understanding which providers can actually reach those networks. The table below maps the major providers to the carriers they reach.

| Provider | T-Mobile | Verizon | AT&T |
| --- | --- | --- | --- |
| Plura AI | Yes – carrier-provisioned branded caller ID issued at the carrier level via Plura’s FCC-licensed audio bridging carrier | Yes – carrier-provisioned branded caller ID issued at the carrier level | Yes – carrier-provisioned branded caller ID issued at the carrier level |
| First Orion | Yes – INFORM Branded Calling delivered directly to T-Mobile’s carrier network | Yes – INFORM Branded Calling delivered directly to Verizon’s carrier network | Yes – INFORM Branded Calling delivered directly to AT&T’s carrier network |
| TransUnion | [Yes – via TruContact branded calling program](https://techmode.com/blog/branded-calling-vs-stir-shaken) | [Yes – via TruContact branded calling program](https://techmode.com/blog/branded-calling-vs-stir-shaken) | [Yes – AT&T’s in-network branded call display launched January 30, 2024 in partnership with TransUnion](https://simplyrcs.ai/blog/texting-trust-tax) |
| TNS | [Partial – TNS’s heaviest branded footprint is Verizon plus US Cellular and parts of the cable-operator MVNO segment](https://didhub.io/blog/branded-calling-explained) | Yes – TNS Enterprise Branded Calling, paired with TNS Enterprise Authentication, is the primary TNS technology Verizon deployed to brand and authenticate its outbound call center calls, raising its sales line answer rates by 25%3 | Yes – TNS Enterprise Branded Calling already includes full coverage on AT&T, along with Verizon and T-Mobile, and does not require direct confirmation with TNS |
| Hiya | Yes – Hiya powers Samsung Smart Call, the caller ID and spam protection feature within the default Samsung dialer, on hundreds of millions of Samsung devices globally, and Hiya’s SaaS applications power services like AT&T Call Protect | Partial – Hiya Branded Call coverage on Verizon in the U.S. is partial: it is available via Verizon and unlocked Samsung phones, but not on AT&T | Historical – AT&T Call Protect partnership; confirm current status directly with Hiya |
| Numeracle | Yes – Numeracle maintains carrier relationships with T-Mobile and offers branded calling on T-Mobile’s network as an Authorized Partner in CTIA’s Branded Calling ID (BCID) ecosystem | Yes – Numeracle maintains a carrier relationship with Verizon Wireless, which went live in the CTIA Branded Calling ID (BCID) ecosystem on November 5, 2025, with Numeracle acting as an Authorized Onboarding and Vetting Agent via its sVIP solution | Yes – Numeracle maintains direct carrier relationships with all major wireless carriers, including AT&T, to handle caller ID remediation requests on behalf of its clients |
| Twilio | Yes – Twilio’s US Enhanced Branded Calling (part of its Trusted Calling suite) supports the T-Mobile network in the United States, with Twilio’s December 2025 blog confirming T-Mobile and Verizon branded calling across over 265 million handsets | Yes – Twilio’s US Enhanced Branded Calling supports the Verizon network in the United States, with Verizon joining T-Mobile in supporting Twilio branded calling as of December 2025 | [Partial – Aloware (built on Twilio) lists AT&T as “coming soon” as of mid-2026](https://commsadvisor.com/what-branded-caller-id-costs) |

The critical distinction for high-volume operators is how branded caller ID is issued. [Most AI voice tools route through a third-party CPaaS like Twilio and therefore cannot issue caller ID under their own carrier identity.](https://www.plura.ai/compare/plura-ai-vs-synthflow?utm_source=ai-growth-agent&utm_term=branded-caller-id-carriers)4 [Plura owns its FCC-licensed audio bridging carrier, holds its own operating company number, and runs STIR/SHAKEN authentication on every outbound call.](https://www.plura.ai/compare/plura-ai-vs-synthflow?utm_source=ai-growth-agent&utm_term=branded-caller-id-carriers) That means branded caller ID is issued at the carrier level under Plura’s identity. This carrier-level control also extends to compliance: real-time DNC scrubbing, TCPA-litigator screening, automated quiet hours, and immutable consent logging are enforced inside the platform before dial.2

For a full side-by-side breakdown of how Plura compares to CPaaS-based alternatives, see Branded Caller ID Services: The 2026 Buyer’s Guide.

[Book a Live Demo With Plura](https://plura.ai/ai-voice-demo?utm_source=ai-growth-agent&utm_term=branded-caller-id-carriers)

## Branded Caller ID vs. CNAM: Where the Category Boundary Sits

[In US-based telephone networks, CNAM (Caller Name Presentation) is a terminating-carrier database lookup that returns a short text string typically limited to 15 characters, is not transmitted with the call and can display inconsistently or as “restricted”/“not available”, and does not carry logos or call reasons, which require separate Rich Call Data (RCD) approaches.](https://en.wikipedia.org/wiki/Calling_Name_Presentation) The terminating carrier performs a real-time CNAM dip against a database to fetch the name, and [each dip costs the terminating carrier a small per-query fee, which drives carriers to cache results, dip selectively, or skip the dip entirely, producing inconsistent name display.](https://didhub.io/blog/cnam-caller-id-explained)

Branded caller ID operates on a different layer. [Rich Call Data (RCD) is the IETF STIR extension defined in RFC 9795 (PASSporT Extension for Rich Call Data), with the SIP Call-Info carriage of RCD defined in RFC 9796, carrying a verified calling name (“nam”), an HTTPS URL icon/logo (“icn”), and an optional call reason (“crn”) claim.](https://www.rfc-editor.org/rfc/rfc9795.txt) Branded caller ID is dynamic and carrier-verified in real time, supports logos and call reasons, and is anchored by STIR/SHAKEN plus program-level verification.

The practical boundary is clear. CNAM covers most devices but delivers a truncated, unverified text string. Branded caller ID delivers a verified name, logo, and call reason on supported devices, but requires A-level STIR/SHAKEN attestation and carrier program registration. [Under the ATIS-1000094 specification, RCD can only be attached to a call that already carries A-level STIR/SHAKEN attestation.](https://commsadvisor.com/what-branded-caller-id-costs)

## Why Your Brand May Not Render: A Troubleshooting Guide

Approved branded calling registration improves recognition but does not guarantee display on every handset. Whether approved branded calling information appears on a recipient’s screen depends on the receiving carrier, device model, operating system, dialer or call-screening app, and the network path used to complete the call. The most common failure reasons are listed below.

- **Device manufacturer and OS version.** Samsung, Motorola, and TCL Android devices running Android 14 or newer can display the branded name, logo, and call reason. Apple iPhone XS and newer on iOS 18.5 or newer can display the branded name and logo, though logo display may require iOS 18.5 or later, and call reason may not be supported in all iOS receiving scenarios, so some scenarios deliver only the name or the name and logo. [Apple’s iOS 26 “Ask Reason for Calling” call-screening feature can suppress logo display entirely; First Orion’s documentation states that on iOS 26, INFORM with Logo is “not compatible” with that feature and falls back to text-only.](https://techmode.com/blog/branded-calling-vs-stir-shaken)
- **Carrier and line type.** Other Android devices, other iOS devices, bring-your-own devices, unlocked devices, and MVNO or reseller services may show name-only behavior in many scenarios, even when richer display is supported on other devices, though behavior varies by provisioning and software support. According to TNS’s 2026 Robocall Investigation Report, 85% of all voice traffic between Tier-1 carriers (Verizon, UScellular, T-Mobile, Lumen, Comcast, Charter, and AT&T) was signed and verified with STIR/SHAKEN in 2025, 93% of it at the highest A-level attestation, while only 17.5% of traffic between smaller carriers was signed, so branded calling display is less consistent for prospects on regional carriers or MVNOs.
- **Registration status.** [Before A2P/10DLC registration is complete, carriers treat the number as unverified; as of July 2023, all three major U.S. carriers enforce mandatory A2P registration for 10-digit local numbers and block unregistered traffic entirely rather than merely flagging it as “Spam Likely” or “Potential Spam.”](https://mytcrplus.com/carrier-approval-messaging-what-att-t-mobile-and-verizon-actually-evaluate/)
- **Attestation level.** A call with branded display but C-level (Gateway) STIR/SHAKEN attestation can still be spam-flagged by terminating carriers’ analytics engines before the branding renders. This behavior occurs because attestation and reputation analytics are separate systems. Therefore, A-level (Full) attestation plus branded calling registration is recommended, though even A-level attestation does not guarantee a call will avoid spam labeling. [Attestation can be lost or effectively downgraded as a call passes between carriers: the originating carrier may sign a call with A-level attestation, but the SIP Identity header carrying that attestation can be stripped in transit, and an international gateway or downstream carrier may re-sign the call with a lower, C-level attestation, though the original signed attestation field itself cannot be edited without invalidating the signature.](https://telecom.wiki/download/attachments/819269/ATIS-0300116%282024-06%29.pdf)
- **Verizon’s Call Filter requirement.** [Verizon does not universally require its Call Filter app for branded caller ID display; depending on the device, the service may be provided by the Call Filter app, by the Verizon network directly, or both.](https://www.verizon.com/support/call-filter-legal/)
- **Network path variability.** Branded call display varies because network path, carrier support, device capabilities, and propagation can differ from call to call, so not every route carries or renders the full set of branded information, which is normal telecom routing behavior. It is common for two recipients to see different results from the same approved calling number.

For a deeper operational guide on branded caller ID in contact center environments, see [Branded Caller ID for Call Centers: The Complete Guide](https://www.plura.ai/articles/branded-caller-id-call-centers/?utm_source=ai-growth-agent&utm_term=branded-caller-id-carriers).

## Registration Path: 10DLC vs. Toll-Free and CTIA BCID

Branded caller ID registration sits on top of two underlying frameworks: STIR/SHAKEN for voice call authentication and A2P 10DLC for SMS campaign registration. Operators running outbound voice and SMS programs need to understand both paths. Consult the relevant regulations or qualified counsel for obligations specific to your organization.

**10DLC registration** is a two-part process governed by [The Campaign Registry (TCR), launched in 2020 by Mobile Network Operators including Verizon, AT&T, and T-Mobile.](https://signalwire.com/resources/guide/10dlc) Step one is brand registration, which for US businesses requires the legal business name matching the EIN or CP 575 record, the EIN, the business website URL, and the business type. [Step two is campaign registration.](https://www.campaignregistry.com/wp-content/uploads/CSP-User-Guide_Jul_2026_v2.pdf) This step requires declaring a use case, providing at least one sample message, and documenting opt-in and opt-out workflows. Opt-in is mandatory for all campaign types except Machine-to-Machine, and opt-out is mandatory for all except 2FA and M2M. Per Salesforce, a 10DLC brand request can take up to 5 business days to process due to third-party vetting, and a campaign request can take up to 10 business days depending on carrier and aggregator approval.

**Toll-free registration** follows a separate approval path with different timelines. [Toll-free numbers allow higher throughput than standard 10DLC out of the box, and while toll-free verification typically takes about 5–6 weeks, approvals can take up to 8 weeks during periods of high application volume.](https://learn.microsoft.com/en-us/answers/questions/5976958/toll-free-phone-number-regulatory-verification) TCR applies only to 10DLC numbers and does not apply to toll-free numbers.

**CTIA BCID** is an industry-led standard framework for branded calling. [CTIA’s Branded Calling ID (BCID) program, which vets a caller’s number, name, logo, and reason for calling and cryptographically signs the call end to end alongside STIR/SHAKEN authentication, runs on T-Mobile and went live on Verizon’s network on November 5, 2025, following CTIA’s September 15, 2025 contract announcement with Verizon.](https://signalmash.com/post/understanding-the-evolution-of-branded-caller-id)

**STIR/SHAKEN** sits underneath branded calling as the authentication layer. Pursuant to the TRACED Act, the FCC required originating and terminating voice service providers to implement the STIR/SHAKEN caller ID authentication framework in the IP portions of their networks by June 30, 2021, while granting categorical extensions to certain providers, such as small voice service providers. [STIR (Secure Telephone Identity Revisited) is the IETF-developed protocol for authenticating telephone calls, while SHAKEN (Signature-based Handling of Asserted information using toKENs), developed by the ATIS-SIP Forum IP-NNI Task Force, specifies a profile defining how service providers implement STIR in carrier networks.](https://sti-ga.atis.org/wp-content/uploads/2023/03/230315-shaken-faq-revision-1.pdf) Plura runs STIR/SHAKEN authentication on every outbound call as a first-class layer of its platform.

## How Much Does Branded Calling Cost?

[Branded calling is priced per call at roughly $0.01 to $0.10 per branded display depending on volume tier and program, with higher fees for premium features like reason-for-call lines, and most programs require annual or monthly minimums.](https://didhub.io/blog/branded-calling-explained) [The FCC’s call branding proposal would set a verified name, personal or business, as the required minimum caller identity information, while broader branding data such as a business caller’s logo or the call’s purpose remains optional and is not required.](https://www.mintz.com/insights-center/viewpoints/2776/2025-11-20-fcc-proposes-new-rules-call-branding-and-caller-id)

[View Plura’s Transparent Pricing](https://plura.ai/pricing?utm_source=ai-growth-agent&utm_term=branded-caller-id-carriers)

For a full breakdown of 2026 rates and budget models, see [Branded Caller ID Pricing: 2026 Rates, Fees, and Budget](https://www.plura.ai/articles/branded-caller-id-pricing/?utm_source=ai-growth-agent&utm_term=branded-caller-id-carriers).

## Frequently Asked Questions

### Which Carriers Support Branded Caller ID?

[By 2026, branded caller ID is supported by all three major US carriers: T-Mobile and Verizon display it natively via CTIA’s Branded Calling ID (BCID) standard, while AT&T delivers branded calls through its own in-network Branded Call Display program with TransUnion rather than through CTIA BCID.](https://signalmash.com/post/cnam-vs-branded-caller-id) T-Mobile delivers branded calling primarily through First Orion’s INFORM product (INFORM, INFORM with Call Authentication, and INFORM with Logo) and the CTIA Branded Calling ID (BCID) ecosystem, while also supporting other network solutions such as Business Number ID (BNID) and enriched calling data. [Verizon Branded Calling uses Rich Call Data built into STIR/SHAKEN and SIP headers to display a caller’s name, logo, and call reason on the recipient’s mobile device without relying on a client-side app, though actual display depends on device compatibility and the Verizon Call Filter app’s risk labels can take precedence over branded information.](https://www.verizon.com/business/resources/solutionsbriefs/verizon-branded-calling-and-branded-call-display.pdf) AT&T delivers branded calling through its in-network program in partnership with TransUnion. Display on all three carriers varies by device manufacturer, operating system version, and whether the recipient is on a postpaid plan versus an MVNO or reseller service.

### How Does Branded Caller ID Work on T-Mobile, Verizon, and AT&T?

Branded caller ID works by attaching Rich Call Data to an outbound call that already carries A-level STIR/SHAKEN attestation, with the RCD claim populated based on vetted information. [The originating carrier signs the call with a STIR RCD PASSporT carried in the SIP Identity header, while the caller’s verified name, logo, and call reason are conveyed as Rich Call Data in SIP Call-Info header fields.](https://www.rfc-editor.org/rfc/rfc9796.html) The terminating carrier reads and validates the branded data and, if the recipient’s carrier, device, OS, line type, provisioning, dialer or call-screening app, and network path all support it, renders the branded display on the incoming call screen, though display is not guaranteed even on supported carriers and devices. As of CTIA’s September 15, 2025 announcement, both T-Mobile and Verizon participate in the CTIA-led Branded Calling ID ecosystem, which uses end-to-end cryptographically signed calls built on the STIR/SHAKEN framework. AT&T runs its own in-network branded display program with TransUnion. Samsung, Motorola, and TCL Android devices running Android 14 or newer are listed as supported receiving devices for branded calling display of name, logo, and call reason, subject to carrier, device, and OS support.

### Why Is My Branded Caller ID Not Showing?

The most common reasons branded caller ID fails to display are: the recipient is on an unsupported device or OS version; the recipient is on an MVNO, reseller service, or unlocked device rather than a postpaid plan; the call did not carry A-level STIR/SHAKEN attestation, since B-level and C-level calls are frequently de-prioritized or spam-flagged before branding renders; the Verizon Call Filter app is not installed on the recipient’s Verizon device when required for that handset; the calling number’s 10DLC or branded calling registration is not yet fully approved; or the call traveled through an intermediate carrier that stripped the SIP Identity header carrying the RCD data. On iOS 26, Apple’s “Ask Reason for Calling” call-screening feature can suppress logo display entirely and force a fallback to text-only. Registration status also affects display because carriers treat unregistered 10DLC numbers as unverified and may apply a “Spam Likely” label that overrides branded display.

### What Is the Difference Between Branded Caller ID and CNAM?

CNAM (Caller ID Name) is a legacy North American system in which the terminating carrier performs a real-time database lookup to fetch a display name. CNAM names are capped at 15 characters, are unverified, display inconsistently because carriers cache results or skip dips entirely, and do not support logos or call reasons. Branded caller ID is a modern, carrier-verified system that uses Rich Call Data transmitted over the STIR/SHAKEN framework to deliver a verified business name of up to 32 characters, a logo, and a call reason directly to the recipient’s handset. Branded caller ID requires A-level STIR/SHAKEN attestation and program-level registration, while CNAM requires only a carrier database record. A call can carry a correct CNAM record and still be labeled “Spam Likely” if its STIR/SHAKEN attestation is weak, because the spam label overrides the name display.

### What Is CTIA BCID?

CTIA BCID (Branded Calling ID) is an industry-led standard framework for branded calling in the United States, developed by CTIA, the wireless industry association. The CTIA BCID program vets a caller’s number, business name, logo, and reason for calling, then cryptographically signs the call end to end alongside STIR/SHAKEN authentication. The program launched on Verizon’s network in late 2025 and also runs on T-Mobile. CTIA BCID is one of several branded calling programs operating in the U.S. market; AT&T runs its own in-network program with TransUnion rather than participating in CTIA BCID. Numeracle is a documented CTIA BCID authorized vetting and onboarding partner. Businesses register through an authorized partner or branded calling vendor, complete Know Your Customer verification, and associate phone numbers with the brand before the BCID display goes live.

## Conclusion: Why Carrier-Level Control Matters

[Renting branded caller ID through a third-party CPaaS reseller means your brand renders under that reseller’s carrier identity.](https://www.plura.ai/compare/plura-ai-vs-synthflow?utm_source=ai-growth-agent&utm_term=branded-caller-id-carriers) The result is inconsistent display across T-Mobile, Verizon, and AT&T, with limited control over attestation level, registration status, or how the brand surfaces on the handset. As noted earlier, Plura owns an FCC-licensed audio bridging carrier, holds its own operating company number, and issues branded caller ID at the carrier level. STIR/SHAKEN authentication runs on every outbound call. Real-time DNC scrubbing, TCPA-litigator screening, automated quiet hours, and immutable consent logging are enforced inside the platform before dial. For operators running thousands of calls per month, carrier-level control is the difference between a brand that consistently renders and one that struggles to appear.

[Compare Plans and Rates](https://plura.ai/pricing?utm_source=ai-growth-agent&utm_term=branded-caller-id-carriers)

[Check Your ROI](https://plura.ai/calculator?utm_source=ai-growth-agent&utm_term=branded-caller-id-carriers)

[See Carrier-Level Branded Calling in Action](https://plura.ai/ai-voice-demo?utm_source=ai-growth-agent&utm_term=branded-caller-id-carriers)

1 Plura AI maintains SOC 2, HIPAA, ISO, and GDPR posture as part of its platform infrastructure. References to compliance frameworks in this article describe Plura’s platform capabilities and do not constitute a guarantee that any customer using Plura will themselves be compliant with applicable laws or standards. Customers remain solely responsible for their own regulatory obligations, certifications, consent management, recordkeeping, and the claims they make to their own end users. Consult qualified legal counsel for guidance specific to your use case.

2 This article describes regulatory frameworks at a general level and does not constitute legal advice. Laws and regulations vary by jurisdiction, change over time, and apply differently depending on facts and circumstances. Readers should consult qualified legal counsel before making compliance decisions.

3 Performance figures, customer outcomes, and industry statistics referenced in this article are drawn from cited third-party sources or Plura customer case studies. Individual results vary based on implementation, use case, industry, audience, and execution. Past or aggregate performance is not a guarantee of future results.

4 References to third-party products, services, companies, or research are made for informational and comparative purposes only. Plura AI is not affiliated with, endorsed by, or sponsored by any third party named in this article unless explicitly stated. Trademarks and product names referenced remain the property of their respective owners.

This article is provided for informational purposes only and reflects Plura AI’s understanding at the time of publication. Product capabilities, integrations, and specifications are subject to change. For the most current information, visit plura.ai.

This article was produced with the assistance of AI tools and reviewed by Plura AI prior to publication.

## Read Next

- [Branded Caller ID: How It Works and Why It Matters](https://www.plura.ai/articles/what-is-branded-caller-id/?utm_source=ai-growth-agent&utm_term=branded-caller-id-carriers)
- [Branded Caller ID: Fix Spam Labels and Lift Connect Rates](https://www.plura.ai/articles/best-branded-caller-id-2026/?utm_source=ai-growth-agent&utm_term=branded-caller-id-carriers)
- [Branded Caller ID Provider Comparison: 2026 Buyer’s Guide](https://www.plura.ai/articles/branded-caller-id-provider-comparison/?utm_source=ai-growth-agent&utm_term=branded-caller-id-carriers)
- [Branded Caller ID: Setup, Carriers, and SHAKEN/STIR](https://www.plura.ai/articles/branded-caller-id-implementation-guide/?utm_source=ai-growth-agent&utm_term=branded-caller-id-carriers)
- [Branded Caller ID: How Display Names Work on Outbound Calls](https://www.plura.ai/articles/caller-id-branded-display/?utm_source=ai-growth-agent&utm_term=branded-caller-id-carriers)

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    - **Name:** Which Carriers Support Branded Caller ID?
      **Answer:**

      - **Text:** By 2026, branded caller ID is supported by all three major US carriers: T-Mobile and Verizon display it natively via CTIA's Branded Calling ID (BCID) standard, while AT&T delivers branded calls through its own in-network Branded Call Display program with TransUnion rather than through CTIA BCID. T-Mobile delivers branded calling primarily through First Orion's INFORM product (INFORM, INFORM with Call Authentication, and INFORM with Logo) and the CTIA Branded Calling ID (BCID) ecosystem, while also supporting other network solutions such as Business Number ID (BNID) and enriched calling data. Verizon Branded Calling uses Rich Call Data built into STIR/SHAKEN and SIP headers to display a caller's name, logo, and call reason on the recipient's mobile device without relying on a client-side app, though actual display depends on device compatibility and the Verizon Call Filter app's risk labels can take precedence over branded information. AT&T delivers branded calling through its in-network program in partnership with TransUnion. Display on all three carriers varies by device manufacturer, operating system version, and whether the recipient is on a postpaid plan versus an MVNO or reseller service.
    **Question:**

    - **Name:** How Does Branded Caller ID Work on T-Mobile, Verizon, and AT&T?
      **Answer:**

      - **Text:** Branded caller ID works by attaching Rich Call Data to an outbound call that already carries A-level STIR/SHAKEN attestation, with the RCD claim populated based on vetted information. The originating carrier signs the call with a STIR RCD PASSporT carried in the SIP Identity header, while the caller's verified name, logo, and call reason are conveyed as Rich Call Data in SIP Call-Info header fields. The terminating carrier reads and validates the branded data and, if the recipient's carrier, device, OS, line type, provisioning, dialer or call-screening app, and network path all support it, renders the branded display on the incoming call screen, though display is not guaranteed even on supported carriers and devices. As of CTIA's September 15, 2025 announcement, both T-Mobile and Verizon participate in the CTIA-led Branded Calling ID ecosystem, which uses end-to-end cryptographically signed calls built on the STIR/SHAKEN framework. AT&T runs its own in-network branded display program with TransUnion. Samsung, Motorola, and TCL Android devices running Android 14 or newer are listed as supported receiving devices for branded calling display of name, logo, and call reason, subject to carrier, device, and OS support.
    **Question:**

    - **Name:** Why Is My Branded Caller ID Not Showing?
      **Answer:**

      - **Text:** The most common reasons branded caller ID fails to display are: the recipient is on an unsupported device or OS version; the recipient is on an MVNO, reseller service, or unlocked device rather than a postpaid plan; the call did not carry A-level STIR/SHAKEN attestation, since B-level and C-level calls are frequently de-prioritized or spam-flagged before branding renders; the Verizon Call Filter app is not installed on the recipient's Verizon device when required for that handset; the calling number's 10DLC or branded calling registration is not yet fully approved; or the call traveled through an intermediate carrier that stripped the SIP Identity header carrying the RCD data. On iOS 26, Apple's Ask Reason for Calling call-screening feature can suppress logo display entirely and force a fallback to text-only. Registration status also affects display because carriers treat unregistered 10DLC numbers as unverified and may apply a Spam Likely label that overrides branded display.
    **Question:**

    - **Name:** What Is the Difference Between Branded Caller ID and CNAM?
      **Answer:**

      - **Text:** CNAM (Caller ID Name) is a legacy North American system in which the terminating carrier performs a real-time database lookup to fetch a display name. CNAM names are capped at 15 characters, are unverified, display inconsistently because carriers cache results or skip dips entirely, and do not support logos or call reasons. Branded caller ID is a modern, carrier-verified system that uses Rich Call Data transmitted over the STIR/SHAKEN framework to deliver a verified business name of up to 32 characters, a logo, and a call reason directly to the recipient's handset. Branded caller ID requires A-level STIR/SHAKEN attestation and program-level registration, while CNAM requires only a carrier database record. A call can carry a correct CNAM record and still be labeled Spam Likely if its STIR/SHAKEN attestation is weak, because the spam label overrides the name display.
    **Question:**

    - **Name:** What Is CTIA BCID?
      **Answer:**

      - **Text:** CTIA BCID (Branded Calling ID) is an industry-led standard framework for branded calling in the United States, developed by CTIA, the wireless industry association. The CTIA BCID program vets a caller's number, business name, logo, and reason for calling, then cryptographically signs the call end to end alongside STIR/SHAKEN authentication. The program launched on Verizon's network in late 2025 and also runs on T-Mobile. CTIA BCID is one of several branded calling programs operating in the U.S. market; AT&T runs its own in-network program with TransUnion rather than participating in CTIA BCID. Numeracle is a documented CTIA BCID authorized vetting and onboarding partner. Businesses register through an authorized partner or branded calling vendor, complete Know Your Customer verification, and associate phone numbers with the brand before the BCID display goes live.

  **BlogPosting:**

  - **Headline:** Which U.S. Carriers Render Branded Caller ID in 2026?
  - **Description:** See which U.S. carriers render branded caller ID in 2026. Plura AI maps T-Mobile, Verizon, and AT&T coverage so your brand shows on every call.
  - **DateModified:** 2026-09-29T10:33:04.624Z
  - **InLanguage:** en-US
    **Person:**

    - **Name:** Matt Beucler
    - **JobTitle:** CEO
    - **Image:** https://cdn.aigrowthmarketer.co/1778629493777-adf5cc534410.png
    - **Url:** https://www.plura.ai/team/matt-beucler
    - **SameAs:** https://www.linkedin.com/in/matt-beucler/
      **Organization:**

      - **Name:** Plura AI
      - **Url:** https://www.plura.ai
    **Organization:**

    - **Name:** Plura AI
    - **Url:** https://plura.ai


---

## About Plura AI

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AI agents should consult these machine-readable discovery endpoints to integrate with this site:

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## Citations

- [How AI Voice Appointment Scheduling Works End to End](https://www.plura.ai/articles/ai-voice-appointment-scheduling-2026)
- [Missed Call Booking System: Turn Lost Calls Into Revenue](https://www.plura.ai/articles/missed-call-booking-system)
- [How To Enable Call Screening On iPhone And Fix Issues](https://www.plura.ai/articles/enable-call-screening-iphone)
- [IVR Automation for Call Centers: Costs and Options in 2026](https://www.plura.ai/articles/ivr-automation-call-centers)
- [After-Hours Virtual Receptionist: AI vs. Live vs. Hybrid](https://www.plura.ai/articles/after-hours-call-answering-receptionist)

---

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