{"id":1050,"date":"2026-07-18T05:19:07","date_gmt":"2026-07-18T05:19:07","guid":{"rendered":"https:\/\/www.plura.ai\/articles\/what-is-ios-call-screening"},"modified":"2026-07-18T05:19:07","modified_gmt":"2026-07-18T05:19:07","slug":"what-is-ios-call-screening","status":"publish","type":"post","link":"https:\/\/www.plura.ai\/articles\/what-is-ios-call-screening","title":{"rendered":"What Is iOS Call Screening: Impact on Outbound Calling"},"content":{"rendered":"<p><em>Written by: Matt Beucler, CEO, Plura AI<\/em><\/p>\n<p><em>Updated July 2026<\/em><\/p>\n<h2 id=\"key-takeaways\">How iOS Call Screening Changes Outbound Calling<\/h2>\n<ul>\n<li>iOS 26 call screening intercepts unknown calls before they ring, asks callers to state their name and reason, and can cut outbound contact rates by up to 20%.<sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup><\/li>\n<li>The feature is opt-in and off by default, yet adoption among U.S. B2B decision-makers already sits around 40\u201350%, which magnifies its impact on high-volume outbound teams.<\/li>\n<li>Carrier-level branded caller ID and stateful AI voice agents provide the main infrastructure-level ways to bypass or handle screening prompts effectively.<\/li>\n<li>Traditional predictive dialers struggle because they create dead air, while AI agents with live, contextual responses and cross-channel memory materially improve connection success.<\/li>\n<li>Plura AI helps teams counter iOS call screening with carrier-grade branded caller ID and <a href=\"https:\/\/www.plura.ai\/plura-webchat\" target=\"_blank\">stateful AI voice agents<\/a> that handle screening prompts naturally and restore connect rates.<\/li>\n<\/ul>\n<h2>The Problem: iOS 26 Screening Cuts Into Already Low Connect Rates<\/h2>\n<p>Call avoidance behavior was already widespread before iOS 26. <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2020\/12\/14\/most-americans-dont-answer-cellphone-calls-from-unknown-numbers\" target=\"_blank\">A Pew Research Center survey of 10,211 U.S. adults found that 80% do not generally answer their cellphone when an unknown number calls.<\/a><sup data-disclaimer-id=\"25\" data-disclaimer-index=\"4\">4<\/sup> A separate FCC filing cites consumer survey data showing 90% of consumers feel uncomfortable answering unidentified calls, and 78% report missing an important call in the last month because they did not answer an unidentified number.<\/p>\n<p>iOS 26 converts that behavior into an automated system that screens calls by default once enabled. Average contact center connection rates already sit at 20\u201330%, and AI screening is pushing them lower. iPhones represent <a href=\"https:\/\/www.androidheadlines.com\/2026\/05\/apple-controls-60-of-the-us-smartphone-market-but-only-motorola-marked-annual-growth.html\" target=\"_blank\" rel=\"noindex nofollow\">60\u201375% of recent U.S. smartphone sales according to Counterpoint and Omdia reports for late 2025 and Q1 2026<\/a>, so most B2B prospects that high-volume outbound teams dial now sit behind a device that can intercept the call before it rings.<\/p>\n<p>High-volume operators feel this first. Their numbers exhibit the exact patterns screening systems watch for: heavy outbound volume, short call durations, and frequent calls to numbers not stored in any contact list. On a freshly provisioned number with high daily dials, per-carrier spam flag rates can rise sharply within weeks.<\/p>\n<h2>How iPhone Call Screening Works in iOS 26<\/h2>\n<p>iOS 26 call screening runs through a setting called \u201cScreen Unknown Callers,\u201d found at Settings &gt; Apps &gt; Phone. <a href=\"https:\/\/9to5mac.com\/2026\/03\/16\/ios-26s-new-phone-app-has-a-feature-i-dont-ever-want-to-go-without\" target=\"_blank\" rel=\"noindex nofollow\">Apple introduced the \u201cAsk Reason for Calling\u201d mode in iOS 26 as a middle-ground option between ringing everything and silencing unknown calls.<\/a> The three modes are:<\/p>\n<ul>\n<li><strong>Never:<\/strong> Unknown calls ring normally and appear in Recents.<\/li>\n<li><strong>Ask Reason for Calling:<\/strong> The new iOS 26 mode that intercepts unknown calls and prompts the caller before the recipient\u2019s phone rings.<\/li>\n<li><strong>Silence:<\/strong> Unknown calls go directly to voicemail and appear in Recents without ringing.<\/li>\n<\/ul>\n<p>When \u201cAsk Reason for Calling\u201d is active, the sequence works as follows:<\/p>\n<ol>\n<li>An outbound call connects to the recipient\u2019s iPhone.<\/li>\n<li>The iPhone answers the call in the background before the recipient\u2019s phone rings.<\/li>\n<li>The caller hears: <a href=\"https:\/\/safina.ai\/en\/blog\/ios-26-call-screening-guide\" target=\"_blank\" rel=\"noindex nofollow\">\u201cThe person you\u2019re calling is using a screening service. Please state your name and reason for calling.\u201d<\/a><\/li>\n<li>The caller\u2019s spoken response is transcribed in real time and displayed on the recipient\u2019s screen.<\/li>\n<li>The recipient chooses to answer, send to voicemail, or continue screening.<\/li>\n<li>Industry testing reports that the recipient\u2019s phone rings after about 30 seconds even without further input from the caller.<\/li>\n<\/ol>\n<p>The feature is opt-in and off by default. Adoption of iPhone call screening (Silence Unknown Callers) reaches 40\u201350% among U.S. B2B decision-makers.<\/p>\n<h2>What Callers and Recipients Experience During Screening<\/h2>\n<p>From the caller\u2019s perspective, the call connects normally, but there is no ring. The automated prompt plays immediately: <a href=\"https:\/\/safina.ai\/en\/blog\/ios-26-call-screening-guide\" target=\"_blank\" rel=\"noindex nofollow\">\u201cThe person you\u2019re calling is using a screening service. Please state your name and reason for calling.\u201d<\/a><\/p>\n<p>The caller has only a few seconds to respond. When iOS 26 intercepts an outbound call, the rep must deliver a clear, specific, professional response that references a prior touchpoint to pass screening and connect.<\/p>\n<p>On the recipient\u2019s side, the transcript appears on the lock screen in real time. The recipient reads the caller\u2019s stated name and reason before deciding whether to pick up. <a href=\"https:\/\/safina.ai\/en\/blog\/ios-26-call-screening-guide\" target=\"_blank\" rel=\"noindex nofollow\">iOS 26 Call Screening can also hang up automatically on calls it classifies as spam or robocalls without involving the recipient.<\/a><\/p>\n<p>Silence or a vague response produces the worst outcome. The transcript shows nothing useful, and the recipient declines. A predictive or parallel dialer with no live agent on the line at connection creates exactly that pattern.<\/p>\n<h2>How to Tell If Your Numbers Are Being Screened<\/h2>\n<p>Most operators first notice screening through falling connect rates, not direct user complaints. A structured diagnostic uses this checklist:<\/p>\n<ul>\n<li><strong>Call-detail records (CDRs):<\/strong> Look for a spike in calls that connect briefly, typically two to five seconds, and then drop. This pattern often indicates that the iOS screening prompt answered and the call ended without a human response.<\/li>\n<li><strong>Answering machine detection (AMD) logs:<\/strong> iOS 26 call screening is frequently misclassified by AMD systems as voicemail, which creates a spike in system-detected answering machines rather than disconnected calls, blocks, or SIP errors. A sudden AMD increase without more actual voicemail drops signals screening.<\/li>\n<li><strong>Carrier reputation tools:<\/strong> Services that monitor number reputation across carrier networks can show whether a number has been flagged. <a href=\"https:\/\/lineshield.theidudes.com\/blog\/spam-likely-agency-cost\" target=\"_blank\" rel=\"noindex nofollow\">Once a U.S. B2B outbound number receives a \u201cSpam Likely\u201d tag, its cold call connect rate can drop 40\u201360%.<\/a><\/li>\n<li><strong>Transcription logs:<\/strong> If your dialer platform captures any audio from the connected leg, review recordings for the iOS screening prompt phrase. Hearing that prompt confirms screening on that number\u2019s calls.<\/li>\n<li><strong>Segment by OS:<\/strong> Compare connect rates for known iOS users versus Android users in your CRM. A meaningful gap between the two segments points to iOS-specific screening rather than a general reputation issue.<\/li>\n<\/ul>\n<h2>How High-Volume Teams Get Past iOS Call Screening<\/h2>\n<p>Two structural countermeasures address iOS 26 call screening at the infrastructure level. Tactical tweaks such as local presence dialing or time-of-day changes now deliver smaller gains, especially against iPhone screening features.<\/p>\n<p><strong>Branded caller ID at the carrier level.<\/strong> Branded caller ID shows a verified business name and, on supported carriers, a logo and call reason on the recipient\u2019s screen before any screening prompt activates. TransUnion reports that customers are up to 105% more likely to answer a branded call.<sup data-disclaimer-id=\"25\" data-disclaimer-index=\"4\">4<\/sup> A Twilio study across roughly 720,000 calls found that branded calls were answered 62% of the time versus 20% for unbranded calls.<sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup> Branded caller ID requires A-level STIR\/SHAKEN attestation signed at the originating carrier.<sup data-disclaimer-ids=\"22,23\" data-disclaimer-indexes=\"1,2\">1,2<\/sup> Plura issues branded caller ID directly through its FCC-licensed carrier, not through a third-party reseller, so the attestation originates at the carrier layer.<\/p>\n<p><strong>Stateful <a href=\"https:\/\/plura.ai\/ai-voice-demo\" target=\"_blank\" rel=\"noindex nofollow\">AI voice agents<\/a> that respond to screening prompts.<\/strong> A predictive dialer with no live agent on the line cannot answer the iOS screening prompt, so the call produces dead air and ends. An AI voice agent configured with the business name, agent name, and a concise, consumer-relevant reason for the call can respond accurately within the five-second window. <a href=\"https:\/\/thoughtly.com\/blog\/how-to-handle-call-screening-assist-ai-outbound\" target=\"_blank\" rel=\"noindex nofollow\">Effective reason-for-calling statements reference a specific prior action and stay under 15 words to avoid truncation by screening services.<\/a> Plura\u2019s stateful conversation database gives the agent that context because it holds memory across prior interactions with that contact across voice, SMS, RCS, and webchat.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1779339309900-eefcb08741d1.png\" alt=\"Plura Predictive Dialer dashboard showing AI-powered outbound dialing, intelligent call routing, and performance analytics.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>Plura Predictive Dialer uses AI-powered outbound dialing, intelligent routing, and real-time analytics to maximize call performance.<\/em><\/figcaption><\/figure>\n<p><a href=\"https:\/\/plura.ai\/ai-voice-demo\" target=\"_blank\" rel=\"noindex nofollow\"><strong>Book a live demo with Plura<\/strong><\/a> to see how branded caller ID and stateful AI voice agents work together to restore connect rates.<\/p>\n<h2>Why Some Users Do Not See iOS 26 Call Screening<\/h2>\n<p>Some operators report that iOS 26 call screening does not appear on their own devices or in their region. The feature has specific country and language availability, so coverage is not universal.<\/p>\n<p>The feature is also opt-in, so users who have not enabled it will not experience screening on their own phones. This creates an asymmetry for outbound teams. The absence of screening on your test device does not mean your prospects are not screening your calls. The users most likely to enable the feature are also the users most likely to be high-value B2B prospects, and the earlier 40\u201350% adoption rate is concentrated among senior decision-makers.<\/p>\n<h2>How iOS Call Screening Compares to Android Screening<\/h2>\n<p>iOS 26 is not the only platform running call screening in 2026. Google Pixel and Samsung Galaxy both provide similar capabilities, although the details differ.<\/p>\n<ul>\n<li><strong>iOS 26 (Apple):<\/strong> <a href=\"https:\/\/safina.ai\/en\/blog\/ios-26-call-screening-guide\" target=\"_blank\" rel=\"noindex nofollow\">Answers unknown calls automatically, plays a prompt asking for name and reason, and displays a real-time transcript.<\/a> The feature is opt-in, off by default, and available on iPhones running iOS 26 in supported regions.<\/li>\n<li><strong>Google Pixel Call Screen:<\/strong> <a href=\"https:\/\/un1ty.one\/blog\/ai-call-screening-iphone-vs-android-vs-samsung-the-2026-comparison\" target=\"_blank\" rel=\"noindex nofollow\">Provides real-time transcription, generates contextual AI-suggested responses based on the caller\u2019s answers, and supports automatic screening in the United States.<\/a> <a href=\"https:\/\/techadvisor.com\/article\/3030231\/the-iphone-does-these-9-things-better-than-android-phones.html\" target=\"_blank\" rel=\"noindex nofollow\">On the Pixel 10 Pro XL, setup takes several minutes and requires downloading an AI feature.<\/a> The feature is exclusive to Pixel devices.<\/li>\n<li><strong>Samsung Galaxy AI (Galaxy S26):<\/strong> <a href=\"https:\/\/un1ty.one\/blog\/ai-call-screening-iphone-vs-android-vs-samsung-the-2026-comparison\" target=\"_blank\" rel=\"noindex nofollow\">Screens incoming calls, displays a live transcript, responds on the user\u2019s behalf by asking for the caller\u2019s name and reason, and can continue the interaction in text call mode.<\/a> Users can customize the AI assistant\u2019s language, voice, and speech speed.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/dialfyne.com\/blog\/cold-call-connect-rates-2026\" target=\"_blank\" rel=\"noindex nofollow\">Google Pixel Call Screen has been available since 2018, and Samsung added Galaxy AI call screening in 2026.<\/a> Android screening has existed longer but has seen lower adoption because of device fragmentation. iOS 26\u2019s broad device base and simple opt-in path make it the higher-priority issue for U.S. outbound operators in 2026.<\/p>\n<h2>iOS Screening vs Branded Caller ID and Stateful Memory<\/h2>\n<table>\n<thead>\n<tr>\n<th>Factor<\/th>\n<th>iOS 26 Call Screening (no countermeasure)<\/th>\n<th>Branded Caller ID only<\/th>\n<th>Branded Caller ID + Stateful AI Voice Agent (Plura)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Call interception before ring<\/td>\n<td>Active for all unsaved numbers when the feature is enabled<\/td>\n<td>Reduced, because a verified business name on screen can prompt the recipient to answer before screening completes<\/td>\n<td>Reduced, because the branded identity displays and the AI agent responds accurately to the screening prompt within the five-second window<\/td>\n<\/tr>\n<tr>\n<td>Answer rate impact<\/td>\n<td><a href=\"https:\/\/affiliatesummit.com\/blogs\/affiliate-guide-to-pay-per-call-in-2026-navigating-ios-26-disruption\" target=\"_blank\" rel=\"noindex nofollow\">Projected 20% further drop in outbound contact rates as adoption scales<\/a><\/td>\n<td>Significant lift in answer rates based on the branded calling studies cited above<\/td>\n<td>Combines the branded identity lift with an AI agent that handles the screening prompt<\/td>\n<\/tr>\n<tr>\n<td>Screening prompt response<\/td>\n<td>No agent on the line, dead air, and the call ends<\/td>\n<td>No response capability, so the prompt still plays if screening activates<\/td>\n<td><a href=\"https:\/\/thoughtly.com\/blog\/how-to-handle-call-screening-assist-ai-outbound\" target=\"_blank\" rel=\"noindex nofollow\">AI agent states name, company, and a consumer-relevant reason in under 15 words<\/a>, then moves into the conversation flow<\/td>\n<\/tr>\n<tr>\n<td>Cross-channel memory<\/td>\n<td>Not applicable<\/td>\n<td>Not applicable<\/td>\n<td>Stateful conversation database holds prior SMS, RCS, voice, and webchat context, so the agent can reference a prior touchpoint in the screening response<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"https:\/\/plura.ai\/ai-voice-demo\" target=\"_blank\" rel=\"noindex nofollow\"><strong>Book a live demo with Plura<\/strong><\/a> and watch a stateful AI voice agent handle a live screening prompt.<\/p>\n<h2>People Also Ask<\/h2>\n<h3>Does iOS call screening affect all iPhone users?<\/h3>\n<p>No. iOS 26 call screening is opt-in and off by default. A user must go to Settings &gt; Apps &gt; Phone &gt; Screen Unknown Callers and select \u201cAsk Reason for Calling\u201d to turn it on. Adoption is concentrated among high-value prospects, and the earlier 40\u201350% rate among U.S. B2B decision-makers reflects that concentration.<\/p>\n<h3>Can a predictive dialer pass iOS 26 call screening?<\/h3>\n<p>A traditional predictive dialer cannot reliably pass screening. When iOS 26 intercepts a call, it plays a prompt asking the caller to identify themselves. A predictive dialer usually connects the call before a live agent is available, which creates silence on the line. The screening system often treats that silence as a robocall or spam and ends the call. An AI voice agent that is live on the line at connection can respond within the required window. Plura\u2019s AI Predictive Dialer pairs dialing with stateful AI voice agents that handle the screening prompt and then move into the full conversation flow.<\/p>\n<h3>What is the difference between \u201cSilence Unknown Callers\u201d and iOS 26 call screening?<\/h3>\n<p>\u201cSilence Unknown Callers,\u201d introduced in iOS 13, routes all unknown calls directly to voicemail without ringing and without any interaction. iOS 26\u2019s \u201cAsk Reason for Calling\u201d mode works differently. It intercepts the call, plays a prompt to the caller, transcribes the response, and presents the transcript to the recipient before ringing. The recipient then decides whether to answer. iOS 26 call screening gives the caller a chance to pass through, while \u201cSilence Unknown Callers\u201d does not.<\/p>\n<h3>How does branded caller ID interact with iOS call screening?<\/h3>\n<p>Branded caller ID and iOS call screening operate at different layers. Branded caller ID shows a verified business name and, on supported carriers, a logo and call reason on the recipient\u2019s screen before the call is answered. If the recipient has iOS 26 screening enabled, the branded display can prompt them to answer directly before the screening prompt plays. If screening still activates, the branded identity appears alongside the transcript, which increases the chance the recipient treats the call as legitimate. As noted earlier, branded caller ID depends on carrier-level STIR\/SHAKEN attestation, which Plura provides through its FCC-licensed infrastructure rather than third-party resellers.<\/p>\n<h3>Is iOS call screening the same as a spam label?<\/h3>\n<p>No. iOS call screening is a user-controlled feature that intercepts unknown calls and asks the caller to identify themselves. A spam label such as \u201cSpam Likely\u201d or \u201cScam Risk\u201d is applied by the carrier\u2019s reputation analytics system based on dialing behavior signals like high volume, high unanswered fraction, and low return-call fraction. The two systems run in parallel. A number can be branded and still receive a spam label if its dialing behavior triggers carrier reputation flags. Addressing both issues requires carrier-level branded caller ID registration and active number reputation management.<\/p>\n<h2>Conclusion: Restore Connect Rates with Carrier-Grade Infrastructure<\/h2>\n<p>iOS 26 call screening represents a structural change to the outbound calling environment, not a temporary friction point. With iPhones now dominating the U.S. smartphone market and screening adoption concentrated among senior decision-makers, high-volume outbound operations that rely on anonymous number dialing face a compounding connect-rate problem that tactical adjustments alone cannot solve.<\/p>\n<p>The two countermeasures that address the problem at the infrastructure level are branded caller ID issued at the originating carrier and <a href=\"https:\/\/plura.ai\/ai-voice-demo\" target=\"_blank\" rel=\"noindex nofollow\">AI voice agents<\/a> with stateful memory that respond accurately to screening prompts. Plura delivers both through its FCC-licensed carrier stack. Branded caller ID is issued directly, not through a third-party reseller. The stateful conversation database means the AI agent knows which prior touchpoint to reference when the screening prompt plays. STIR\/SHAKEN authentication runs on every outbound call. Plura supports compliance workflows for TCPA and DNC at the platform level, while customers remain responsible for their own regulatory obligations.<sup data-disclaimer-ids=\"22,23\" data-disclaimer-indexes=\"1,2\">1,2<\/sup><\/p>\n<p>Operators running high-volume outbound on Plura\u2019s <a href=\"https:\/\/plura.ai\/ai-predictive-dialer\" target=\"_blank\" rel=\"noindex nofollow\">AI Predictive Dialer<\/a> gain a dialing infrastructure that does not produce dead air when a screening prompt answers, because the AI agent is live on the line from the moment the call connects.<\/p>\n<p>Compare plans and rates side by side at <a href=\"https:\/\/plura.ai\/pricing\" target=\"_blank\"><strong>Plura pricing<\/strong><\/a>.<\/p>\n<hr data-disclaimer-divider=\"true\">\n<div data-disclaimer-footer=\"true\">\n<p data-disclaimer-id=\"22\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"1\">1<\/sup> Plura AI maintains SOC 2, HIPAA, ISO, and GDPR posture as part of its platform infrastructure. References to compliance frameworks in this article describe Plura\u2019s platform capabilities and do not constitute a guarantee that any customer using Plura will themselves be compliant with applicable laws or standards. Customers remain solely responsible for their own regulatory obligations, certifications, consent management, recordkeeping, and the claims they make to their own end users. Consult qualified legal counsel for guidance specific to your use case.<\/p>\n<p data-disclaimer-id=\"23\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"2\">2<\/sup> This article describes regulatory frameworks at a general level and does not constitute legal advice. Laws and regulations vary by jurisdiction, change over time, and apply differently depending on facts and circumstances. Readers should consult qualified legal counsel before making compliance decisions.<\/p>\n<p data-disclaimer-id=\"24\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"3\">3<\/sup> Performance figures, customer outcomes, and industry statistics referenced in this article are drawn from cited third-party sources or Plura customer case studies. Individual results vary based on implementation, use case, industry, audience, and execution. Past or aggregate performance is not a guarantee of future results.<\/p>\n<p data-disclaimer-id=\"25\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"4\">4<\/sup> References to third-party products, services, companies, or research are made for informational and comparative purposes only. Plura AI is not affiliated with, endorsed by, or sponsored by any third party named in this article unless explicitly stated. Trademarks and product names referenced remain the property of their respective owners.<\/p>\n<p data-disclaimer-id=\"21\" data-disclaimer-type=\"fixed\">This article is provided for informational purposes only and reflects Plura AI\u2019s understanding at the time of publication. Product capabilities, integrations, and specifications are subject to change. For the most current information, visit plura.ai.<\/p>\n<p data-disclaimer-id=\"27\" data-disclaimer-type=\"fixed\">This article was produced with the assistance of AI tools and reviewed by Plura AI prior to publication.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>iOS 26 call screening can cut contact rates by 20%. See how Plura AI helps outbound teams stay connected with branded caller ID and AI voice agents.<\/p>\n","protected":false},"author":106,"featured_media":1049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-voice-agents"],"_links":{"self":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts\/1050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/comments?post=1050"}],"version-history":[{"count":0,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts\/1050\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/media\/1049"}],"wp:attachment":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/media?parent=1050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/categories?post=1050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/tags?post=1050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}