{"id":1071,"date":"2026-07-19T05:17:27","date_gmt":"2026-07-19T05:17:27","guid":{"rendered":"https:\/\/www.plura.ai\/articles\/tcpa-dnc-requirements-2026"},"modified":"2026-07-19T05:17:27","modified_gmt":"2026-07-19T05:17:27","slug":"tcpa-dnc-requirements-2026","status":"publish","type":"post","link":"https:\/\/www.plura.ai\/articles\/tcpa-dnc-requirements-2026","title":{"rendered":"TCPA and DNC Requirements for AI Voice and SMS in 2026"},"content":{"rendered":"<p><em>Written by: Matt Beucler, CEO, Plura AI<\/em><\/p>\n<h2 id=\"key-takeaways\">Key TCPA and DNC Takeaways for AI Voice and SMS<\/h2>\n<ul>\n<li>TCPA DNC rules in 2026 require prior express written consent, real-time National Registry scrubbing, four-year internal DNC retention, and strict 8 AM to 9 PM calling windows for all AI voice and SMS marketing.<sup data-disclaimer-id=\"23\" data-disclaimer-index=\"2\">2<\/sup><\/li>\n<li>The FCC confirmed that AI-generated voices qualify as artificial or prerecorded voice, so every AI outbound marketing call or text needs PEWC and full compliance controls.<sup data-disclaimer-id=\"23\" data-disclaimer-index=\"2\">2<\/sup><\/li>\n<li>Real-time per-dial DNC scrubbing, time-zone enforcement, STIR\/SHAKEN authentication, and immutable consent logging reduce TCPA exposure for high-volume programs.<\/li>\n<li>Penalties range from $500 to $1,500 per violation under TCPA and up to $43,792 per call under the TSR, with class-action settlements averaging millions and no aggregate cap.<sup data-disclaimer-id=\"23\" data-disclaimer-index=\"2\">2<\/sup><\/li>\n<li>Plura AI embeds real-time DNC scrubbing, consent logging, and calling-window enforcement at the carrier level, <a href=\"https:\/\/www.plura.ai\/plura-webchat\" target=\"_blank\">see how Plura can support your compliance workflow<\/a>.<\/li>\n<\/ul>\n<h2>How TCPA Consent Works for AI Programs<\/h2>\n<p>The TCPA uses two consent tiers.<sup data-disclaimer-id=\"23\" data-disclaimer-index=\"2\">2<\/sup> Prior Express Consent (PEC) covers informational or transactional automated calls and can be oral or implied. Prior Express Written Consent (PEWC) covers marketing calls and texts using an ATDS or artificial or prerecorded voice, and requires a signed written agreement bearing the consumer&#8217;s signature that clearly authorizes the seller to deliver advertisements or telemarketing messages using an ATDS or an artificial or prerecorded voice, and the telephone number to which the signatory authorizes such messages to be delivered. Electronic signatures under the E-SIGN Act satisfy the written requirement.<\/p>\n<p>The PEWC agreement must name the specific seller, identify the authorized phone number, and state that consent is not a condition of purchase. Consent records should capture the exact disclosure language shown, timestamp, IP address, source URL, and the consumer&#8217;s affirmative response, and <a href=\"https:\/\/www.paytia.com\/resources\/blog\/tcpa-consent-for-payment-calls\" target=\"_blank\" rel=\"noindex nofollow\">be retained for at least four years to cover the four-year TCPA statute of limitations under 28 U.S.C. \u00a7 1658<\/a>.<\/p>\n<p>The FCC&#8217;s April 2025 revocation rule requires businesses to honor opt-out requests made through any reasonable means, including verbal requests, STOP replies, email, or web forms.<sup data-disclaimer-id=\"23\" data-disclaimer-index=\"2\">2<\/sup> A &#8220;revoke-all&#8221; provision extending a single opt-out across all communication types has been delayed to January 31, 2027.<\/p>\n<h2>PEWC Requirements for AI Voice and SMS Outreach<\/h2>\n<p>The FCC&#8217;s February 8, 2024 Declaratory Ruling (FCC 24-17) held that AI-generated voices, including real-time conversational AI and voice cloning, qualify as &#8220;artificial or prerecorded voice&#8221; under the TCPA with no carve-out for lifelike agents.<sup data-disclaimer-id=\"23\" data-disclaimer-index=\"2\">2<\/sup> Every outbound AI voice call to a U.S. cell phone for marketing purposes requires PEWC in 47 states. A February 8, 2024 FCC declaratory ruling (FCC-24-17) reaffirmed this classification.<\/p>\n<p>The Fifth Circuit&#8217;s February 25, 2026 ruling in Bradford v. Sovereign Pest Control of TX, Inc. held that the TCPA&#8217;s statutory text requires only prior express consent and rejected the FCC&#8217;s written-consent requirement for prerecorded or telemarketing calls. The FCC&#8217;s written-consent requirements otherwise remain in effect nationally. Operators running nationwide programs should consult counsel before relying on oral consent in any jurisdiction.<\/p>\n<p>The FCC confirmed that <a href=\"https:\/\/thoughtly.com\/blog\/tcpa-ai-outbound-calling-compliance-checklist\" target=\"_blank\" rel=\"noindex nofollow\">consent obtained for voice calls does not automatically extend to SMS unless the disclosure explicitly includes both channels<\/a>. Separate consent capture for each channel provides a more defensible position.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1779339090994-980045ddacd2.png\" alt=\"Plura Security &amp; Compliance dashboard highlighting SOC 2, ISO, and GDPR standards with secure trust verification management.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>Plura Security &amp; Compliance supports SOC 2, ISO, and GDPR standards with trust registration, verification management, and secure AI communications.<\/em><\/figcaption><\/figure>\n<p><sup data-disclaimer-id=\"22\" data-disclaimer-index=\"1\">1<\/sup><\/p>\n<p>Several states impose additional AI-specific disclosure obligations. Texas SB 140, effective September 1, 2025, expands the definition of telephone solicitation to include text messages under the Texas Mini-TCPA but does not address AI voice disclosures. California, Florida, Colorado, Illinois, and Utah impose additional AI-specific disclosure or consent obligations. Operators should verify current state requirements with counsel.<\/p>\n<p><strong>Book a live demo with Plura to see how the platform&#8217;s consent logging and AI disclosure workflows operate at the carrier level.<\/strong> <a href=\"https:\/\/plura.ai\/ai-voice-demo\" target=\"_blank\" rel=\"noindex nofollow\">Book your demo here.<\/a><\/p>\n<h2>Choosing Between Batch and Real-Time DNC Scrubbing<\/h2>\n<p>The FTC&#8217;s Telemarketing Sales Rule (TSR) requires telemarketers to access a version of the National Do Not Call Registry before the date of any call. The FTC updates the registry daily, which creates a gap between the regulatory requirements and operational best practice for high-volume AI dialer programs.<\/p>\n<p>The table below maps scrub methods to the dimensions that matter most for AI voice and SMS workflows. Consult counsel to determine which approach fits your program&#8217;s risk profile.<\/p>\n<table>\n<thead>\n<tr>\n<th>Scrub Method<\/th>\n<th>Data Freshness<\/th>\n<th>AI Workflow Integration<\/th>\n<th>Audit Trail<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Batch (monthly)<\/td>\n<td><a href=\"https:\/\/leadcompliant.com\/articles\/dnc-lists\/dnc-registry-api\" target=\"_blank\" rel=\"noindex nofollow\">Data can be stale at dial time, while still meeting TSR requirements<\/a><\/td>\n<td><a href=\"https:\/\/possiblenow.com\/resources\/do-not-call-solutions\/why-ai-driven-telemarketing-requires-real-time-dnc-list-scrubbing\" target=\"_blank\" rel=\"noindex nofollow\">AI agents operating at speed can exhaust a batch-scrubbed list before the next refresh cycle, which creates exposure windows<\/a><\/td>\n<td>TSR requires retention of certain telemarketing records<\/td>\n<\/tr>\n<tr>\n<td>Real-time (per-dial API)<\/td>\n<td><a href=\"https:\/\/leadcompliant.com\/articles\/tools-and-processes\/who-offers-automation-while-maintaining-tcpa-compliance\" target=\"_blank\" rel=\"noindex nofollow\">Registry state checked at the moment of dial or send, which removes the staleness window that batch scrubbing creates for campaigns running over days or weeks<\/a><\/td>\n<td><a href=\"https:\/\/possiblenow.com\/resources\/do-not-call-solutions\/why-ai-driven-telemarketing-requires-real-time-dnc-list-scrubbing\" target=\"_blank\" rel=\"noindex nofollow\">Compliance checks run at the same speed as the AI agent&#8217;s dial decision, and non-compliant numbers are blocked before the first attempt<\/a><\/td>\n<td><a href=\"https:\/\/caller.digital\/blog\/tcpa-express-written-consent-ai-calling-us-2026\" target=\"_blank\" rel=\"noindex nofollow\">Per-call audit rows capture DNC scrub results at dial-time, callable in court-admissible format within 5 business days of a subpoena<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Building and Maintaining Internal DNC Lists<\/h2>\n<p>Every seller must maintain a company-specific internal DNC list separate from the National Registry. When a consumer requests not to be called, that request must be added to the suppression list and <a href=\"https:\/\/workforcewave.com\/compliance\/dnc-registry\" target=\"_blank\" rel=\"noindex nofollow\">honored within 30 days under federal rules<\/a>, with many state laws requiring faster action. Internal DNC requests create a permanent suppression obligation with no expiration unless the consumer voluntarily re-establishes contact and consents to be called again.<\/p>\n<p>The TSR at 16 C.F.R. \u00a7 310.5 requires retention of certain telemarketing records. Industry practice and enforcement patterns support retaining these records for at least four years. Opt-out requests received during a call should be added to the internal suppression list immediately rather than waiting for the next scheduled scrubbing cycle.<\/p>\n<h2>Managing Calling Windows and Time Zones<\/h2>\n<p>Federal TCPA rules restrict telemarketing calls and texts to between <a href=\"https:\/\/thoughtly.com\/blog\/tcpa-ai-outbound-calling-compliance-checklist\" target=\"_blank\" rel=\"noindex nofollow\">8:00 AM and 9:00 PM in the consumer&#8217;s local time zone<\/a>. Area codes alone are insufficient for time-zone determination due to number portability, so systems should use updated location data. Florida restricts calls to 8:00 AM to 8:00 PM local time. Texas restricts calls to 9:00 AM to 9:00 PM on weekdays and 12:00 PM to 9:00 PM on Sundays. Operators should verify current state-specific windows with counsel before launching campaigns.<\/p>\n<h2>Caller ID, STIR\/SHAKEN, and Required Disclosures<\/h2>\n<p>Telemarketers must transmit accurate caller ID displaying a phone number capable of receiving opt-out requests during business hours. STIR\/SHAKEN (Secure Telephone Identity Revisited\/Signature-based Handling of Asserted information using toKENs) authentication is required on outbound voice calls under FCC rules implementing the TRACED Act. Calls that fail STIR\/SHAKEN authentication are more likely to be labeled as spam by destination carriers, which reduces contact rates before compliance exposure even becomes the issue.<\/p>\n<p>Plura issues branded caller ID directly through its FCC-licensed carrier and runs STIR\/SHAKEN authentication on every outbound call, addressing the spam-label problem at the carrier layer rather than as a bolt-on. Operators running <a href=\"https:\/\/plura.ai\/ai-predictive-dialer\" target=\"_blank\" rel=\"noindex nofollow\">AI predictive dialer<\/a> campaigns through Plura inherit this authentication infrastructure by default.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1779338793506-2d33c5dff8e8.png\" alt=\"Plura Predictive Dialer dashboard displaying AI-powered outbound call pacing, transfer analysis, and dialing performance insights.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>Plura Predictive Dialer automates outbound calling with AI-powered pacing, transfer optimization, and real-time performance analytics.<\/em><\/figcaption><\/figure>\n<h2>How TCPA Treats Text Messages<\/h2>\n<p>The FCC treats text messages as calls under the TCPA, which subjects them to the same ATDS, prerecorded voice, and DNC restrictions as voice calls. Marketing texts require PEWC, while informational texts require only PEC. Transactional messages such as appointment reminders may rely on implied consent in limited cases but must contain no promotional content.<\/p>\n<p>High-volume SMS senders must register brand and campaign details with The Campaign Registry (TCR) for 10DLC (10-digit long code) registration. Unregistered 10DLC traffic has been blocked by carriers since <a href=\"https:\/\/help.ccpro.goto.com\/support\/solutions\/articles\/35000264555-sms-10dlc-registering-us-sms-mms-phone-numbers-for-a2p\" target=\"_blank\" rel=\"noindex nofollow\">September 1, 2023<\/a>. Plura&#8217;s <a href=\"https:\/\/plura.ai\/ai-sms-leads\" target=\"_blank\" rel=\"noindex nofollow\">AI SMS<\/a> workflows run on 10DLC-registered numbers with real-time DNC scrubbing and per-state quiet-hours enforcement built into the platform.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1779338938448-00c130f59594.png\" alt=\"Plura SMS interface showing AI-powered business text messaging, automated customer conversations, and personalized engagement workflows.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>Plura SMS enables personalized AI-powered text messaging with real-time customer engagement, automation, and conversational workflows.<\/em><\/figcaption><\/figure>\n<h2>Financial Exposure, Penalties, and Safe Harbors<\/h2>\n<p>TCPA statutory damages are <a href=\"https:\/\/www.plura.ai\/guides\/ai-marketing-automation\" target=\"_blank\">$500 to $1,500 per violation<\/a>, with $1,500 applying to willful or knowing violations. There is no aggregate cap. A 10,000-call campaign with a consent defect creates up to $15 million in theoretical exposure. TSR civil penalties for National DNC Registry violations reach up to $43,792 per call under FTC enforcement. <a href=\"https:\/\/www.plura.ai\/compare\/plura-ai-vs-bland-ai\" target=\"_blank\">Class action settlements averaged $6.6 million in 2023<\/a><sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup>, and TCPA class action filings increased significantly through 2025.<\/p>\n<p>Recent enforcement examples from the background research include a proposed $299 million FCC penalty against an insurance lead generator for AI prerecorded calls to DNC-listed numbers, a proposed $156 million penalty against a health insurance marketplace for AI voice calls without PEWC, and a proposed $82 million penalty against a solar energy company for inadequate internal DNC procedures. Courts routinely find violations willful when a company lacks a documented compliance program.<\/p>\n<p>Safe harbor protection under the TSR requires that the calling list was scrubbed against a recent version of the registry, that the seller has subscribed to the registry for the area codes dialed, and that the call was not otherwise prohibited. Operators should consult counsel to assess whether their programs qualify.<\/p>\n<h2>Designing Audit-Ready Reporting<\/h2>\n<p>A defensible TCPA audit trail for each call should capture the consumer&#8217;s phone number, consent record reference, exact disclosure language shown, consumer&#8217;s affirmative response, IP address, device and user-agent, consent timestamp, each call timestamp, calling party identity, call purpose, federal and state DNC scrubbing results at dial-time, calling-window compliance check, cease-communication flag status, call recording, and full transcript. These records must be exportable in court-admissible format.<\/p>\n<p>Plura&#8217;s compliance engine generates audit-ready exports in one click from the dashboard, with immutable consent records timestamped at capture. The platform&#8217;s <a href=\"https:\/\/plura.ai\/business-intelligence\" target=\"_blank\" rel=\"noindex nofollow\">conversation intelligence<\/a> layer surfaces per-campaign compliance metrics alongside conversion data, so compliance teams and operations leaders work from the same reporting surface.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1779337911454-8c3a9645d906.png\" alt=\"Screenshot of Plura\u2019s fully compliant AI communications platform showing business registration and phone number provisioning workflows for AI Voice, SMS, RCS, and Webchat communication automation.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>Plura\u2019s FCC-licensed AI communications platform simplifies compliant business registration and phone number provisioning for AI Voice, SMS, RCS, and Webchat workflows.<\/em><\/figcaption><\/figure>\n<p><strong>Book a live demo with Plura to walk through the audit export workflow before your next campaign launch.<\/strong> <a href=\"https:\/\/plura.ai\/ai-voice-demo\" target=\"_blank\" rel=\"noindex nofollow\">Book your demo here.<\/a><\/p>\n<h2>Seven-Step Real-Time Compliance Checklist for AI Outreach<\/h2>\n<p>The following steps describe how operators can structure TCPA and DNC controls into AI voice and SMS workflows. This checklist provides operational guidance, not legal advice. Consult qualified counsel for your specific program.<\/p>\n<ol>\n<li><strong>Capture PEWC before first contact.<\/strong> Obtain a signed written agreement, including electronic signatures under the E-SIGN Act, that names the specific seller, identifies the authorized phone number, discloses ATDS or artificial or prerecorded voice use, and states that consent is not a condition of purchase. Log the exact disclosure language, timestamp, IP address, and source URL at capture.<\/li>\n<li><strong>Validate consent at dial-time, not queue-time.<\/strong> Pre-dial validation should confirm the consent record exists, since no valid record means no basis to proceed. Next, verify that the consent purpose matches the call purpose, because consent for account notifications does not cover marketing calls. Finally, check that the record is not older than 18 months without re-verification, since stale consent increases the risk of disputes. Flag and suppress records that fail any of these checks with a logged reason.<\/li>\n<li><strong>Run real-time DNC scrubbing at the dialer layer.<\/strong> Check every number against the National Do Not Call Registry, applicable state DNC registries, and the internal company DNC list at the moment of dial. Batch scrubbing against an older list does not satisfy TSR requirements for new numbers added to the registry since the last download.<\/li>\n<li><strong>Check the Reassigned Numbers Database (RND).<\/strong> Approximately <a href=\"https:\/\/phone-check.app\/blog\/reassigned-number-detection-tcpa-compliance-2026\" target=\"_blank\" rel=\"noindex nofollow\">35 million phone numbers are reassigned annually in the US<\/a>. Contacting a reassigned number without new consent from the current subscriber creates TCPA exposure even when prior consent existed for the original subscriber. Plura&#8217;s <a href=\"https:\/\/plura.ai\/integrations\" target=\"_blank\" rel=\"noindex nofollow\">integrations<\/a> include TrestleIQ and the Reassigned Numbers Database for this check.<\/li>\n<li><strong>Enforce calling windows by recipient time zone.<\/strong> Use updated location data, not area codes alone, to determine the recipient&#8217;s local time. Apply federal 8:00 AM to 9:00 PM windows and any stricter state-specific windows automatically before each dial or send.<\/li>\n<li><strong>Log mid-call opt-outs in real time.<\/strong> AI voice agents should recognize in-conversation revocation language such as &#8220;stop calling me&#8221; or &#8220;take me off your list,&#8221; immediately flag the number in the internal DNC database, and suppress it across all channels.<\/li>\n<li><strong>Retain complete per-call audit records for at least four years.<\/strong> Store consent records, DNC scrub logs, calling-window check results, call recordings, transcripts, and opt-out flags in an immutable, exportable format. <a href=\"https:\/\/www.paytia.com\/resources\/blog\/tcpa-consent-for-payment-calls\" target=\"_blank\" rel=\"noindex nofollow\">Four years covers the four-year TCPA statute of limitations under 28 U.S.C. \u00a7 1658.<\/a><\/li>\n<\/ol>\n<h2>Operational Next Steps for AI Contact Centers<\/h2>\n<p>TCPA DNC requirements in 2026 apply to every AI voice and SMS workflow without exception. The FCC&#8217;s classification of AI-generated voices as artificial or prerecorded voice under the TCPA, combined with rising enforcement activity and class action filings, makes the compliance infrastructure underneath an AI dialer or SMS platform as critical as the conversation quality on top of it.<\/p>\n<p>Plura AI is an FCC-licensed carrier that embeds real-time DNC scrubbing, immutable TCPA consent logging, STIR\/SHAKEN authentication, and calling-window enforcement at the infrastructure layer for <a href=\"https:\/\/plura.ai\/ai-predictive-dialer\" target=\"_blank\" rel=\"noindex nofollow\">AI predictive dialer<\/a>, <a href=\"https:\/\/plura.ai\/ai-sms-leads\" target=\"_blank\" rel=\"noindex nofollow\">AI SMS<\/a>, and <a href=\"https:\/\/plura.ai\/ai-voice-demo\" target=\"_blank\" rel=\"noindex nofollow\">AI voice agent<\/a> workflows. These controls operate as first-class layers of the platform, not third-party add-ons. Plura supports customer compliance, and operators remain responsible for their own regulatory obligations and should consult qualified counsel for their specific programs.<\/p>\n<p><strong>Compare plans and rates side by side at <a href=\"https:\/\/plura.ai\/pricing\" target=\"_blank\">plura.ai\/pricing<\/a>.<\/strong><sup data-disclaimer-id=\"25\" data-disclaimer-index=\"4\">4<\/sup> Run your cost and ROI numbers at <a href=\"https:\/\/plura.ai\/calculator\" target=\"_blank\">plura.ai\/calculator<\/a>.<\/p>\n<p><strong>Book a live demo with Plura to see the compliance engine, audit export, and real-time DNC scrubbing in a live environment.<\/strong> <a href=\"https:\/\/plura.ai\/ai-voice-demo\" target=\"_blank\" rel=\"noindex nofollow\">Book your demo here.<\/a><\/p>\n<h2>Frequently Asked Questions<\/h2>\n<h3>How does the TCPA treat AI-generated voice calls versus traditional robocalls?<\/h3>\n<p>As noted earlier, the FCC&#8217;s February 2024 ruling confirmed that AI-generated voices fall under the same TCPA requirements as traditional robocalls, and no carve-out exists for conversational AI. This means the same prior express written consent requirements, DNC scrubbing obligations, calling-window restrictions, and opt-out processing rules that apply to traditional prerecorded robocalls also apply to AI voice agent outbound calls. Operators running AI voice programs should consult qualified counsel to confirm their consent capture and suppression workflows align with current FCC rules and applicable state laws.<\/p>\n<h3>How often should AI dialer campaigns scrub the National Do Not Call Registry?<\/h3>\n<p>The FTC&#8217;s Telemarketing Sales Rule requires that calling lists be scrubbed against a version of the National Do Not Call Registry before making calls. Because the FTC updates the registry daily and AI dialers can exhaust a calling list in hours rather than days, many operators implement real-time per-dial API scrubbing rather than monthly batch downloads. Real-time scrubbing checks the registry state at the moment of each dial decision, which removes the staleness window that batch scrubbing creates for high-volume programs. Operators should also scrub against applicable state DNC registries and their internal company DNC list before each contact. Counsel can help determine the appropriate scrubbing cadence for a program&#8217;s volume and risk profile.<\/p>\n<h3>What records help defend against a TCPA claim?<\/h3>\n<p>A defensible TCPA audit trail for each call or text should include the consumer&#8217;s phone number, the consent record reference, the exact disclosure language shown at consent capture, the consumer&#8217;s affirmative response, IP address, device and user-agent, consent timestamp, each call or text timestamp, calling party identity, call purpose, federal and state DNC scrubbing results at dial-time, calling-window compliance check results, cease-communication flag status, call recording, and full transcript. Consent records should be retained for at least <a href=\"https:\/\/www.paytia.com\/resources\/blog\/tcpa-consent-for-payment-calls\" target=\"_blank\" rel=\"noindex nofollow\">four years to cover the four-year TCPA statute of limitations under 28 U.S.C. \u00a7 1658<\/a> with a buffer for state-law variations. The TSR requires retention of certain telemarketing records. Courts routinely find violations willful when a company cannot produce a documented compliance program, which increases per-violation exposure from $500 to $1,500 per call or text with no aggregate cap.<\/p>\n<h3>How do the National DNC Registry and internal DNC lists differ?<\/h3>\n<p>The National Do Not Call Registry is maintained by the FTC and contains consumer phone numbers registered by individuals who have requested not to receive telemarketing calls from commercial sellers. Telemarketers must scrub against it at least every 31 days. An internal DNC list is a company-specific suppression list that every seller must maintain separately. When a consumer requests not to be called by a specific company, that request must be added to the company&#8217;s internal DNC list and honored within 30 days under federal rules, with many state laws requiring faster action. Internal DNC requests create a permanent suppression obligation with no expiration unless the consumer voluntarily re-establishes contact and consents to be called again. The two lists serve different functions, since the National Registry protects consumers from all commercial telemarketers, while the internal list protects consumers from a specific company even if they are not on the National Registry.<\/p>\n<h3>How does Plura support TCPA and DNC controls for outbound AI programs?<\/h3>\n<p>Plura embeds compliance controls at the infrastructure layer rather than as third-party add-ons. The platform&#8217;s compliance engine checks every outbound contact against federal and state DNC registries in real time before dial, blocks non-compliant numbers before the first attempt, and logs the scrub result in a per-call audit record. Consent records are timestamped and immutable. Calling-window rules enforce automatically through time-zone detection on the contact, applying federal and state restrictions to every campaign. STIR\/SHAKEN authentication runs on every outbound voice call. The compliance dashboard exports audit-ready reports in one click for legal review, carrier requirements, or regulatory inquiries. Plura supports customer compliance, and operators remain responsible for their own regulatory obligations, consent capture workflows, and the claims they make to their own end users. Operators should consult qualified counsel for their specific programs. Compare plans and rates at <a href=\"https:\/\/plura.ai\/pricing\" target=\"_blank\">plura.ai\/pricing<\/a>.<\/p>\n<hr data-disclaimer-divider=\"true\">\n<div data-disclaimer-footer=\"true\">\n<p data-disclaimer-id=\"22\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"1\">1<\/sup> Plura AI maintains SOC 2, HIPAA, ISO, and GDPR posture as part of its platform infrastructure. References to compliance frameworks in this article describe Plura\u2019s platform capabilities and do not constitute a guarantee that any customer using Plura will themselves be compliant with applicable laws or standards. Customers remain solely responsible for their own regulatory obligations, certifications, consent management, recordkeeping, and the claims they make to their own end users. Consult qualified legal counsel for guidance specific to your use case.<\/p>\n<p data-disclaimer-id=\"23\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"2\">2<\/sup> This article describes regulatory frameworks at a general level and does not constitute legal advice. Laws and regulations vary by jurisdiction, change over time, and apply differently depending on facts and circumstances. Readers should consult qualified legal counsel before making compliance decisions.<\/p>\n<p data-disclaimer-id=\"24\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"3\">3<\/sup> Performance figures, customer outcomes, and industry statistics referenced in this article are drawn from cited third-party sources or Plura customer case studies. Individual results vary based on implementation, use case, industry, audience, and execution. Past or aggregate performance is not a guarantee of future results.<\/p>\n<p data-disclaimer-id=\"25\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"4\">4<\/sup> References to third-party products, services, companies, or research are made for informational and comparative purposes only. Plura AI is not affiliated with, endorsed by, or sponsored by any third party named in this article unless explicitly stated. Trademarks and product names referenced remain the property of their respective owners.<\/p>\n<p data-disclaimer-id=\"21\" data-disclaimer-type=\"fixed\">This article is provided for informational purposes only and reflects Plura AI\u2019s understanding at the time of publication. Product capabilities, integrations, and specifications are subject to change. For the most current information, visit plura.ai.<\/p>\n<p data-disclaimer-id=\"27\" data-disclaimer-type=\"fixed\">This article was produced with the assistance of AI tools and reviewed by Plura AI prior to publication.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Understand TCPA and DNC requirements for AI voice and SMS in 2026. 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