{"id":1364,"date":"2026-08-07T05:32:55","date_gmt":"2026-08-07T05:32:55","guid":{"rendered":"https:\/\/www.plura.ai\/articles\/text-to-call-sales-teams"},"modified":"2026-08-07T05:32:55","modified_gmt":"2026-08-07T05:32:55","slug":"text-to-call-sales-teams","status":"publish","type":"post","link":"https:\/\/www.plura.ai\/articles\/text-to-call-sales-teams","title":{"rendered":"Text to Call for Sales Teams: SMS Sequences That Book"},"content":{"rendered":"<p><em>Written by: Matt Beucler, CEO, Plura AI<\/em><\/p>\n<h2 id=\"key-takeaways\">Key Takeaways<\/h2>\n<ul>\n<li>Text-to-call sequences turn inbound leads into booked calls when each SMS qualifies in under 5 seconds, respects TCPA\/DNC rules at the carrier level, and hands off to voice with full conversation memory.<sup data-disclaimer-id=\"22\" data-disclaimer-index=\"1\">1<\/sup><\/li>\n<li>The 3-text rule captures the window when intent is highest: first message within 60 seconds, second 4\u201323 hours later, third with a direct call-to-action. Beyond three unreturned texts, engagement drops sharply.<\/li>\n<li>Cold calling still works, but it is no longer the first move. SMS-first sequences reach 30\u201350% reply rates versus 2\u20138% cold-call connect rates, which makes every later call warmer.<sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup><\/li>\n<li>2026 compliance involves prior express written consent, 10DLC registration, quiet-hour enforcement, real-time DNC\/RND scrubbing, and immediate opt-out handling.<sup data-disclaimer-id=\"22\" data-disclaimer-index=\"1\">1<\/sup> Plura AI automates these guardrails while customers remain responsible for their consent programs.<\/li>\n<li>Plura AI delivers a platform that bakes real-time DNC scrubbing, stateful handoff, and measurable speed-to-lead results into every sequence. <a href=\"https:\/\/www.plura.ai\/plura-webchat\" target=\"_blank\">See it live<\/a>.<\/li>\n<\/ul>\n<h2>How the 3-Text Rule Works in Practice<\/h2>\n<p>The 3-text rule is a sequencing discipline, not a legal standard. It assumes most inbound leads will either engage or disengage within three SMS touches. The first text arrives within 60 seconds of form fill and qualifies intent. The second follows 4 to 23 hours later if there is no reply. The third closes the loop with a direct offer to connect by phone.<\/p>\n<p>The rule fits 2026 buyer behavior because B2B SMS response rates top 34% according to a 2026 survey of 763 revenue professionals, and <a href=\"https:\/\/vervo.app\/blog\/texting-vs-calling-in-sales-2026\" target=\"_blank\" rel=\"noindex nofollow\">98% of texts are opened with an average 90-second response time<\/a>.<sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup> Three well-timed messages capture the window when intent is highest without exhausting the contact&#8217;s tolerance. Beyond three unreturned messages, engagement probability drops sharply and additional texts raise opt-out or carrier filtering risk.<\/p>\n<h2>Why Cold Calling Now Follows SMS<\/h2>\n<p>Cold calling is not dead, but it is no longer the first move. Cold-call connect rates sit at 2 to 8% in 2026, with voicemail callback rates that can reach 3% or higher with scripted voicemails.<sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup> By contrast, <a href=\"https:\/\/dmtext.com\/resources\/benchmarks\" target=\"_blank\" rel=\"noindex nofollow\">SMS messages have an average read time of 90 seconds<\/a>.<\/p>\n<p>The highest-performing sales teams now sequence outreach. They use SMS first to establish contact, then a voice call once the lead has signaled intent. Using SMS alongside calling on the same number generates 2.6 times the engagement of SMS alone. Voice still carries complex negotiations and high-ACV deals. The text-to-call workflow does not replace the phone. It builds the qualification layer that makes every phone call warmer.<\/p>\n<p>Before you deploy any text-to-call sequence, you need a clear view of the compliance framework that governs every message you send. The regulatory landscape has tightened materially since 2024, and the templates in this guide are structured to operate within those constraints.<\/p>\n<h2>1. 2026 Regulatory Guardrails Built Into Every Sequence<\/h2>\n<p>Every SMS sequence sent to inbound leads operates inside a compliance framework that has tightened materially since 2024. Consult qualified legal counsel to evaluate your specific obligations. The following describes the regulatory landscape as of August 2026.<\/p>\n<ul>\n<li><strong>Prior express written consent (PEWC).<\/strong> Marketing SMS requires a documented, affirmative opt-in that identifies the specific sender, states message type and frequency, and confirms consent is not a condition of purchase.<\/li>\n<li><strong>10DLC registration.<\/strong> <a href=\"https:\/\/beancount.io\/blog\/2026\/06\/04\/tcpa-a2p-10dlc-sms-marketing-compliance-2026-small-business-text-program-the-campaign-registry-consent-stop-help-keyword-state-mini-tcpa-florida-ftsa-texas-sb140-guide\" target=\"_blank\" rel=\"noindex nofollow\">Since February 1, 2025, U.S. wireless carriers block 100% of unregistered A2P traffic sent over 10-digit long codes.<\/a> Every brand and campaign must be registered through The Campaign Registry (TCR) before sending.<\/li>\n<li><strong>Quiet hours.<\/strong> Federal TCPA rules at 47 CFR 64.1200(c)(1) prohibit telephone solicitations before 8 a.m. or after 9 p.m. in the recipient&#8217;s local time zone. Several states impose stricter windows. Oklahoma restricts sending to 8 a.m. to 8 p.m. recipient local time, while Florida uses 8 a.m. to 9 p.m.<\/li>\n<li><strong>Real-time DNC and RND scrubbing.<\/strong> Lists must be scrubbed against the National Do-Not-Call Registry, internal suppression lists, and the FCC Reassigned Numbers Database before dialing, with scrubbing repeated every 30 days for safe harbor protection.<\/li>\n<li><strong>Opt-out handling.<\/strong> Under 47 CFR 64.1200(a)(10), revocation of consent may be made by any reasonable method and must be honored within ten business days. Real-time processing is the operational best practice.<\/li>\n<li><strong>State mini-TCPA laws.<\/strong> Texas SB 140, effective September 1, 2025, expands telemarketing rules to cover texts but imposes statutory damages of $500 per violation (or $1,500 if knowing\/intentional) under Tex. Bus. &amp; Com. Code \u00a7 305.053. Virginia, Oregon, and Oklahoma have added or expanded text-specific restrictions since 2025.<\/li>\n<\/ul>\n<p>Plura AI enforces quiet hours through automatic time-zone detection, runs real-time DNC and Reassigned Numbers Database (RND) scrubbing on every outbound contact, and maintains immutable consent records. Plura supports compliance infrastructure; customers remain responsible for their own regulatory obligations and consent programs.<\/p>\n<p>With those compliance guardrails in place, the operational question becomes how to execute a text-to-call sequence that qualifies leads in real time and hands off to voice without losing context. The answer is a seven-step workflow that runs from form fill to booked call.<\/p>\n<h2>2. The 7-Step Text-to-Call Workflow From Form Fill to Call<\/h2>\n<ol>\n<li><strong>Trigger on form fill.<\/strong> The moment a lead submits an inbound form, Plura&#8217;s <a href=\"https:\/\/plura.ai\/ai-sms-leads\" target=\"_blank\" rel=\"noindex nofollow\">AI SMS<\/a> engine fires. There is no manual queue and no SDR delay.<\/li>\n<li><strong>Qualify in under 5 seconds.<\/strong> The AI can qualify this fast because it enriches the lead against 30-plus data sources in real time during the conversation, capturing company size, intent signals, and budget indicators before a human ever sees the record. That means the qualification decision is data-driven, not guesswork.<\/li>\n<li><strong>Enrich the lead record.<\/strong> Enrichment data writes directly to your CRM via Plura&#8217;s <a href=\"https:\/\/plura.ai\/integrations\" target=\"_blank\" rel=\"noindex nofollow\">integrations<\/a> with HubSpot, Salesforce, and Zoho. The handoff record is complete before the call begins.<\/li>\n<li><strong>Send the compliant first text.<\/strong> The opening message arrives within 60 seconds, includes sender identification, an opt-out path, and a qualifying question. Real-time DNC scrubbing confirms the number is contactable before send.<\/li>\n<li><strong>Maintain the stateful thread.<\/strong> Every reply updates the Stateful Conversation Database. If the lead texts back at 2 p.m. after a 9 a.m. form fill, the AI picks up with full context, not a reset conversation.<\/li>\n<li><strong>Trigger live transfer on intent signal.<\/strong> When the lead signals readiness, such as confirming a budget range or requesting a call, Plura&#8217;s <a href=\"https:\/\/plura.ai\/ai-sms-leads\" target=\"_blank\" rel=\"noindex nofollow\">live transfer<\/a> engine rings the lead&#8217;s phone and warm-routes the call to a U.S. agent with the full conversation summary already on screen.<\/li>\n<li><strong>Log the outcome.<\/strong> Every interaction, qualification field, and transfer result writes back to the CRM and Plura&#8217;s <a href=\"https:\/\/plura.ai\/business-intelligence\" target=\"_blank\" rel=\"noindex nofollow\">business intelligence<\/a> layer for reporting and workflow tuning.<\/li>\n<\/ol>\n<p style=\"margin-top:1em\"><a href=\"https:\/\/plura.ai\/ai-sms-leads\" target=\"_blank\" rel=\"noindex nofollow\"><strong>See the 7-step workflow running on a real inbound lead<\/strong><\/a><\/p>\n<p>The workflow above describes the mechanics. The templates below provide the actual copy you send at each step, structured for 10DLC compliance and designed to trigger the qualification and handoff logic.<\/p>\n<h2>3. 12 Copy-Paste SMS Templates by Real-World Scenario<\/h2>\n<p>Every template below is structured for 10DLC-registered sending, includes sender identification and an opt-out path, and references Plura&#8217;s real-time DNC scrubbing and stateful handoff to voice. Adapt disclosure language with your legal counsel before deploying.<\/p>\n<p><strong>Inbound Lead Follow-Up<\/strong><\/p>\n<ol>\n<li>&#8220;Hi [First Name], this is [Brand] following up on your inquiry. Quick question: are you looking to [outcome] within the next 30 days? Reply STOP to opt out.&#8221;<\/li>\n<li>&#8220;[First Name], [Brand] here. We saw your form come through. What&#8217;s the biggest challenge you&#8217;re trying to solve? Reply STOP to opt out.&#8221;<\/li>\n<li>&#8220;Hi [First Name], [Brand] here. Ready to connect? Reply YES and we will call you in the next 2 minutes. Reply STOP to opt out.&#8221;<\/li>\n<\/ol>\n<p><strong>Post-No-Answer Sequences<\/strong><\/p>\n<ol>\n<li>&#8220;[First Name], we tried calling just now from [Brand]. Easier to text? Let us know the best time to reach you. Reply STOP to opt out.&#8221;<\/li>\n<li>&#8220;Hi [First Name], [Brand] here. Missed you on the phone. Still interested in [solution]? Reply YES for a callback. Reply STOP to opt out.&#8221;<\/li>\n<li>&#8220;[First Name], last follow-up from [Brand]. If now is not the right time, no problem. Reply LATER and we will check back in 30 days. Reply STOP to opt out.&#8221;<\/li>\n<\/ol>\n<p><strong>Cold-Lead Re-Engagement<\/strong><\/p>\n<ol>\n<li>&#8220;Hi [First Name], [Brand] here. It has been a while since you reached out. Still exploring [solution]? Things have changed on our end. Reply STOP to opt out.&#8221;<\/li>\n<li>&#8220;[First Name], [Brand] checking in. We are seeing a lot of teams in [industry] solving [pain point] this quarter. Worth a 10-minute call? Reply STOP to opt out.&#8221;<\/li>\n<li>&#8220;Hi [First Name], [Brand] here. One question: what would need to change for [solution] to make sense for your team? Reply STOP to opt out.&#8221;<\/li>\n<\/ol>\n<p><strong>Objection-Triggered Live Transfer<\/strong><\/p>\n<ol>\n<li>&#8220;[First Name], totally understand the timing concern. Our team has a 10-minute slot right now to walk through exactly that. Want us to call you? Reply YES. Reply STOP to opt out.&#8221;<\/li>\n<li>&#8220;Hi [First Name], [Brand] here. On the budget question: our team can show you the ROI math in under 5 minutes. Want a quick call? Reply STOP to opt out.&#8221;<\/li>\n<li>&#8220;[First Name], fair point on [objection]. Let me connect you with someone who handles that specifically. Available now? Reply YES for an immediate transfer. Reply STOP to opt out.&#8221;<\/li>\n<\/ol>\n<p>Each template triggers Plura&#8217;s <a href=\"https:\/\/plura.ai\/ai-sms-leads\" target=\"_blank\" rel=\"noindex nofollow\">lead qualification<\/a> engine on reply, updates the stateful thread, and routes confirmed intent to a <a href=\"https:\/\/plura.ai\/ai-sms-leads\" target=\"_blank\" rel=\"noindex nofollow\">live transfer<\/a> without requiring a human to re-read the conversation from scratch.<\/p>\n<h2>4. Timing and Length Rules That Protect Performance<\/h2>\n<ul>\n<li><strong>Send within 60 seconds of form fill.<\/strong> <a href=\"https:\/\/www.plura.ai\/glossary\/speed-to-lead\" target=\"_blank\">Leads contacted within 1 minute are 391% more likely to convert than those contacted after 24 hours.<\/a><sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup><\/li>\n<li><strong>Keep messages under 160 characters.<\/strong> Single-segment SMS avoids carrier splitting and preserves deliverability on 10DLC-registered campaigns.<\/li>\n<li><strong>Respect quiet hours.<\/strong> Federal rules restrict sending to 8 a.m. to 9 p.m. recipient local time. Plura enforces this automatically through time-zone detection. Check state-specific rules with counsel.<\/li>\n<li><strong>Space follow-ups 4 to 23 hours apart.<\/strong> Automated follow-up messages sent at the 4-hour and 23-hour marks have been documented to add materially to booked call volume from leads that did not reply to the first touch.<\/li>\n<li><strong>Stop at three unreturned messages.<\/strong> Additional texts beyond three with no reply increase opt-out risk and carrier filtering exposure.<\/li>\n<\/ul>\n<p>Once you have deployed sequences that follow these timing and length rules, the next step is to measure whether they are working. Five metrics define whether a text-to-call program is delivering results.<\/p>\n<h2>5. Measurement of Text-to-Call Conversion<\/h2>\n<p>Five metrics define whether a text-to-call program is working.<\/p>\n<ul>\n<li><strong>Response rate:<\/strong> percentage of sent messages that receive any reply. Industry benchmarks show SMS outperforms email by a factor of five (34% vs. 6%).<\/li>\n<li><strong>Qualification rate:<\/strong> percentage of responders who meet defined criteria such as budget, timeline, and authority after the AI enrichment layer runs.<\/li>\n<li><strong>Live-transfer rate:<\/strong> percentage of qualified leads who accept a warm transfer to a voice agent.<\/li>\n<li><strong>Booked-call rate:<\/strong> percentage of transfers that result in a confirmed meeting on the calendar.<\/li>\n<li><strong>Cost per qualified lead:<\/strong> total campaign cost divided by leads that pass qualification. <a href=\"https:\/\/plura.ai\/calculator\" target=\"_blank\">Plura enables a cost per qualified lead of $25 to $60<\/a>, compared to $85 to $200 for traditional manual outreach.<sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup><\/li>\n<\/ul>\n<p>The benchmark that anchors every measurement decision appears in the speed-to-lead data. <a href=\"https:\/\/plura.ai\/calculator\" target=\"_blank\">Responding to a lead within 60 seconds lifts conversions by 391%, and contacting a lead within 5 minutes makes them up to 100 times more likely to connect.<\/a><sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup> These numbers set the bar for what \u201cgood\u201d looks like across the five metrics above.<\/p>\n<p><a href=\"https:\/\/plura.ai\/calculator\" target=\"_blank\"><strong>Run your numbers through Plura&#8217;s calculator to check your ROI in real time.<\/strong><\/a><\/p>\n<h2>Text-First Sequence vs. Call-Only: Outcome Comparison<\/h2>\n<p>Text-first sequences achieve 98% open rates with <a href=\"https:\/\/dmtext.com\/resources\/benchmarks\" target=\"_blank\" rel=\"noindex nofollow\">average read time of 90 seconds<\/a>, while call-only outreach relies on the low callback rates discussed earlier. Response times average 90 seconds for SMS versus multiple attempts over days or weeks for calls. Targeted B2B SMS reply rates range from 30-50% compared to average cold-call connect rates of 8-12%. Cost per qualified lead often falls to $25 to $60 with AI SMS qualification versus $85 to $200 with manual outreach.<\/p>\n<h2>Frequently Asked Questions<\/h2>\n<h3>What is the 3-text rule?<\/h3>\n<p>The 3-text rule is a sequencing discipline that limits initial outreach to three SMS messages before pausing contact. The first message arrives within 60 seconds of a lead&#8217;s form submission and asks a qualifying question. The second follows 4 to 23 hours later if there is no reply. The third closes the loop with a direct call-to-action.<\/p>\n<p>The rule reflects the reality that most leads will engage or disengage within three touches. Sending more unreturned messages increases opt-out rates and can trigger carrier filtering on 10DLC-registered campaigns. It is not a legal standard, but it aligns with both deliverability best practices and the spirit of consent-based communication under the TCPA framework. Consult qualified legal counsel for guidance specific to your program.<\/p>\n<h3>Is cold calling dead in 2026?<\/h3>\n<p>Cold calling is not dead, but its role has shifted. Connect rates for cold calls now sit at 2 to 8% in 2026, and voicemail callback rates can reach 3% or higher with scripted voicemails. SMS, by contrast, achieves 30-50% reply rates for targeted B2B outreach, with <a href=\"https:\/\/dmtext.com\/resources\/benchmarks\" target=\"_blank\" rel=\"noindex nofollow\">average read time of 90 seconds<\/a>.<\/p>\n<p>The highest-performing sales teams in 2026 use a text-first, call-second sequence. SMS qualifies intent and warms the lead, then a voice call closes the deal. For high-ACV, complex, or time-sensitive opportunities, voice remains essential because it builds trust that text cannot replicate. The question is not text versus call. The question is the order and context in which each channel is deployed.<\/p>\n<h3>How fast should sales teams reply to inbound leads?<\/h3>\n<p>The data is consistent: speed is the single largest variable in inbound lead conversion. The 391% lift from 60-second response times and the 100x connection advantage from 5-minute contact windows are not marginal gains. They represent the difference between capturing intent and losing it entirely.<\/p>\n<p>The average B2B response time remains over 40 hours, which means the gap between industry standard and best practice is enormous. Plura&#8217;s AI SMS engine fires within 5 seconds of a form fill, 24 hours a day, 7 days a week, without a human in the loop for the initial qualification step. That speed advantage compounds across every lead in a high-volume operation.<\/p>\n<h3>What compliance rules apply to sales SMS in 2026?<\/h3>\n<p>The compliance landscape for sales SMS in 2026 involves federal and state-level requirements that have tightened significantly since 2024. At the federal level, the TCPA framework describes prior express written consent for marketing texts, quiet hours of 8 a.m. to 9 p.m. in the recipient&#8217;s local time zone, opt-out processing within ten business days, and regular scrubbing against the National Do-Not-Call Registry and the FCC&#8217;s Reassigned Numbers Database. All A2P SMS sent over 10-digit long codes must be registered through The Campaign Registry.<\/p>\n<p>At the state level, Texas SB 140, effective September 1, 2025, expands telemarketing rules to cover texts but imposes statutory damages of $500 per violation (or $1,500 if knowing\/intentional) under Tex. Bus. &amp; Com. Code \u00a7 305.053. Florida, Oklahoma, Virginia, and Oregon have each added or expanded text-specific restrictions since 2025. Plura supports compliance infrastructure by enforcing quiet hours through automatic time-zone detection, running real-time DNC and RND scrubbing on every outbound contact, and maintaining immutable consent records. Customers are responsible for their own consent programs and regulatory obligations. Consult qualified legal counsel before deploying any SMS campaign.<\/p>\n<h2>Conclusion: Turn Every Text Into a Booked Call<\/h2>\n<p>The text-to-call playbook for 2026 has five non-negotiable components. You need 2026 regulatory guardrails baked into every template, a 7-step workflow that qualifies in under 5 seconds, copy-paste SMS sequences grouped by use case, timing and length discipline that respects carrier and legal limits, and measurement against the five metrics that actually predict revenue.<\/p>\n<p>Plura&#8217;s <a href=\"https:\/\/plura.ai\/ai-sms-leads\" target=\"_blank\" rel=\"noindex nofollow\">AI SMS<\/a> platform enforces real-time DNC scrubbing, preserves stateful conversation memory across every SMS-to-voice handoff, and routes warm buyers directly to a U.S. agent with full context already on screen. The result is a <a href=\"https:\/\/plura.ai\/ai-sms-leads\" target=\"_blank\" rel=\"noindex nofollow\">speed-to-lead<\/a> advantage that generic templates and manual SDR queues cannot match.<\/p>\n<p><a href=\"https:\/\/plura.ai\/ai-sms-leads\" target=\"_blank\" rel=\"noindex nofollow\"><strong>Watch how Plura qualifies, enriches, and transfers a live lead in under 60 seconds<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/plura.ai\/calculator\" target=\"_blank\"><strong>Calculate your cost per qualified lead and compare it to your current manual outreach spend<\/strong><\/a><\/p>\n<hr data-disclaimer-divider=\"true\">\n<div data-disclaimer-footer=\"true\">\n<p data-disclaimer-id=\"22\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"1\">1<\/sup> Plura AI maintains SOC 2, HIPAA, ISO, and GDPR posture as part of its platform infrastructure. References to compliance frameworks in this article describe Plura\u2019s platform capabilities and do not constitute a guarantee that any customer using Plura will themselves be compliant with applicable laws or standards. Customers remain solely responsible for their own regulatory obligations, certifications, consent management, recordkeeping, and the claims they make to their own end users. Consult qualified legal counsel for guidance specific to your use case.<\/p>\n<p data-disclaimer-id=\"23\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"2\">2<\/sup> This article describes regulatory frameworks at a general level and does not constitute legal advice. Laws and regulations vary by jurisdiction, change over time, and apply differently depending on facts and circumstances. Readers should consult qualified legal counsel before making compliance decisions.<\/p>\n<p data-disclaimer-id=\"24\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"3\">3<\/sup> Performance figures, customer outcomes, and industry statistics referenced in this article are drawn from cited third-party sources or Plura customer case studies. Individual results vary based on implementation, use case, industry, audience, and execution. Past or aggregate performance is not a guarantee of future results.<\/p>\n<p data-disclaimer-id=\"21\" data-disclaimer-type=\"fixed\">This article is provided for informational purposes only and reflects Plura AI\u2019s understanding at the time of publication. Product capabilities, integrations, and specifications are subject to change. For the most current information, visit plura.ai.<\/p>\n<p data-disclaimer-id=\"27\" data-disclaimer-type=\"fixed\">This article was produced with the assistance of AI tools and reviewed by Plura AI prior to publication.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Plura AI turns inbound leads into booked calls with SMS-first sequences, real-time DNC scrubbing, and 10DLC support. Convert more leads today.<\/p>\n","protected":false},"author":106,"featured_media":1363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-sms-automation"],"_links":{"self":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts\/1364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/comments?post=1364"}],"version-history":[{"count":0,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts\/1364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/media\/1363"}],"wp:attachment":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/media?parent=1364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/categories?post=1364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/tags?post=1364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}