{"id":212,"date":"2026-05-26T05:09:10","date_gmt":"2026-05-26T05:09:10","guid":{"rendered":"https:\/\/www.plura.ai\/articles\/implement-rcs-business-messaging\/"},"modified":"2026-05-26T05:09:10","modified_gmt":"2026-05-26T05:09:10","slug":"implement-rcs-business-messaging","status":"publish","type":"post","link":"https:\/\/www.plura.ai\/articles\/implement-rcs-business-messaging","title":{"rendered":"How to Implement RCS Business Messaging in 7 Steps"},"content":{"rendered":"<p><em>Written by: Matt Beucler, CEO, Plura AI<\/em><\/p>\n<h2>Key Takeaways<\/h2>\n<ul>\n<li>\n<p>RCS Business Messaging implementation follows seven sequential steps from brand verification through production monitoring with fallback rules.<\/p>\n<\/li>\n<li>\n<p>Success requires verified brand assets, a registered RCS agent, rich-media configuration, and a stateful conversation database that preserves context across channels.<\/p>\n<\/li>\n<li>\n<p>Real-time DNC and TCPA compliance checks must be built into every outbound message to meet carrier and regulatory standards.<\/p>\n<\/li>\n<li>\n<p>Cross-device testing on iOS 18+ and Android plus automatic SMS fallback ensures consistent delivery and user experience.<\/p>\n<\/li>\n<li>\n<p>Plura AI delivers a carrier-owned, stateful RCS platform that handles compliance and memory across every channel, and you can <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.plura.ai\/plura-webchat\">book a live demo<\/a> to see it in action.<\/p>\n<\/li>\n<\/ul>\n<h2>Who This RCS Guide Serves and What You Need Ready<\/h2>\n<p>This guide serves Contact Center Leaders, Marketing Directors, Agency Owners, and Franchise Operators who already run SMS programs and need to upgrade to rich, interactive messaging. Confirm four baseline conditions before you begin. You need an active 10DLC registration, a working SMS fallback infrastructure, documented consent records, and brand assets that meet carrier specifications.<\/p>\n<p>Several terms appear throughout this guide. An <strong>RCS agent<\/strong> is the verified brand sender identity that displays your company name, logo, and a trust badge inside the recipient&#8217;s native messaging app. A <strong>branded sender ID<\/strong> is the verified business identity anchored to that agent. A <strong>stateful conversation database<\/strong> is the data layer that persists conversation context across channels so that a customer who texted at 9 a.m. is recognized when the call comes at noon. <strong>CPaaS<\/strong> (Communications Platform as a Service) refers to API-only telecom layers that providers sell to vendors who do not own their own carrier infrastructure.<\/p>\n<h2>Seven-Step RCS Implementation Process<\/h2>\n<h3>Step 1: Brand Verification and Logo Assets<\/h3>\n<p><strong>Objective:<\/strong> Establish a verified brand identity that carriers and Google will approve before any message is sent.<\/p>\n<p>Submit your legal business name, registration documentation, and brand assets to your messaging provider or aggregator. Verification authorities validate legal identity, registration, documentation, and compliance with local regulations and anti-fraud standards before approving a brand as an RCS agent. Asset specifications are non-negotiable in this validation process. Logos must be 224&#215;224 pixels PNG under 50 KB, and submissions outside these specifications are rejected by carriers without appeal.<\/p>\n<h3>Step 2: RCS Agent Creation<\/h3>\n<p><strong>Objective:<\/strong> Register a verified Brand Agent that displays your company name, logo, and trust badge to recipients.<\/p>\n<p><a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/developers.google.com\/business-communications\/rcs-business-messaging\/guides\/launch\">A verified Brand Agent requires brand verification and launch approval managed by Google, carriers, or both, depending on the selected launch type,<\/a> and serves as the primary anti-phishing control for RCS for Business. Select a use-case category during registration: OTP, Transactional, Promotional, or Multi-use. Messages must adhere to the rules associated with the registered use case. If your program spans both transactional and promotional messages, register Multi-use and plan for extended carrier review.<\/p>\n<h3>Step 3: Rich Elements Configuration<\/h3>\n<p><strong>Objective:<\/strong> Configure carousels, suggested replies, action buttons, and rich media to replace plain-text SMS flows.<\/p>\n<p>RCS for Business supports rich media and interactive elements such as carousels, CTA buttons, suggested replies, and chatbot flows, delivered natively in the default messaging app. Map each existing SMS use case to an RCS equivalent. Appointment confirmations become card-based messages with one-tap confirm and reschedule buttons. Promotional campaigns become carousels with embedded checkout. Plura supports advanced interactive elements and media, all delivered inside the message thread without redirecting customers to a webpage.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1779338832429-847c53c76db5.png\" alt=\"Plura RCS messaging interface showing rich mobile communication with branded media, interactive messaging, and AI engagement tools.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>Plura RCS enables rich mobile messaging with interactive media, branded customer experiences, and AI-powered conversational engagement.<\/em><\/figcaption><\/figure>\n<h3>Step 4: Webhook and Stateful Database Setup<\/h3>\n<p><strong>Objective:<\/strong> Connect inbound message events to your conversation logic and persist context across every channel touchpoint.<\/p>\n<p>Configure webhooks to receive delivery receipts, read receipts, and inbound replies. Decide whether your platform maintains a stateful conversation database. Without one, each message is treated as an isolated event. Without memory infrastructure, large language models treat each request independently and do not remember prior interactions, as context windows reset with each API request. Plura&#8217;s Stateful Conversation Database keys every interaction to a customer token across voice, SMS, RCS, and webchat, so conversation context is inherited by every channel automatically.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1779338680098-bf2bbd201647.png\" alt=\"Plura Unified Inbox interface showing centralized AI Voice, SMS, RCS, and Webchat conversations in one omnichannel workspace.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>Plura Unified Inbox centralizes AI Voice, SMS, RCS, and Webchat conversations into one streamlined omnichannel communication workspace.<\/em><\/figcaption><\/figure>\n<h3>Step 5: Real-Time DNC and TCPA Enforcement Configuration<\/h3>\n<p><strong>Objective:<\/strong> Configure pre-send compliance checks so that every outbound RCS message is screened before delivery.<\/p>\n<p>RCS Business Messaging is subject to the same consent and opt-out frameworks that govern SMS.<sup data-disclaimer-id=\"23\" data-disclaimer-index=\"2\">2<\/sup> Configure your platform to check every number against federal and state DNC registries before sending, enforce quiet-hours rules through time-zone detection, and maintain timestamped, immutable consent records.<\/p>\n<p>Plura&#8217;s compliance engine supports TCPA compliance, DNC compliance, SOC 2, HIPAA, and ISO certification enforcement at the platform level.<sup data-disclaimer-id=\"22\" data-disclaimer-index=\"1\">1<\/sup> Customers remain responsible for their own regulatory obligations and should consult qualified counsel on their specific programs.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1779337911454-8c3a9645d906.png\" alt=\"Screenshot of Plura\u2019s fully compliant AI communications platform showing business registration and phone number provisioning workflows for AI Voice, SMS, RCS, and Webchat communication automation.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>Plura\u2019s FCC-licensed AI communications platform simplifies compliant business registration and phone number provisioning for AI Voice, SMS, RCS, and Webchat workflows.<\/em><\/figcaption><\/figure>\n<h3>Step 6: iOS and Android Testing Plus Spam Remediation<\/h3>\n<p><strong>Objective:<\/strong> Validate delivery, rendering, and fallback behavior across device types before production launch.<\/p>\n<p>RCS testing registration allows immediate sandbox testing on registered devices without carrier approval, while separate country launch registrations are required for production and undergo independent per-carrier review. Test every rich element on both Android and iOS 18+ devices. Confirm SMS fallback triggers correctly for non-RCS-capable devices. When RCS delivery is unavailable due to device incompatibility, carrier settings, or lack of data connectivity, the business messaging platform can automatically fall back to SMS or MMS. Verify that your branded sender ID displays correctly and that opt-out mechanisms function on both platforms.<\/p>\n<h3>Step 7: Production Monitoring with Fallback Rules<\/h3>\n<p><strong>Objective:<\/strong> Establish real-time visibility into delivery rates, engagement, and fallback triggers after go-live.<\/p>\n<p>AWS recommends a phased RCS rollout: first register the brand and obtain carrier approvals, then migrate existing high-volume SMS transactional use cases to RCS, and finally expand to advanced interactive use cases after operational comfort is established. Monitor delivery receipts, read receipts, and reply rates daily for the first 30 days. Set fallback thresholds so that campaigns automatically route to SMS when RCS delivery rates drop below your defined floor.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1779338480670-5b2fbc1c92ba.png\" alt=\"Plura Conversation Intelligence dashboard displaying AI-powered call analytics, transfer tracking, and customer conversation insights.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>Plura Conversation Intelligence gives businesses AI-powered analytics, call transfer tracking, and customer interaction insights across every conversation.<\/em><\/figcaption><\/figure>\n<p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.plura.ai\/plura-webchat\"><strong>Book a live demo with Plura<\/strong><\/a> to walk through each of these seven steps on Plura&#8217;s carrier-owned, no-code platform.<\/p>\n<h2>Choosing Between CPaaS and Carrier-Owned RCS Infrastructure<\/h2>\n<p>Before you execute these seven steps, choose the infrastructure path that will support your implementation. Two primary implementation paths exist for RCS Business Messaging: CPaaS-based and carrier-owned. The table below compares them across the dimensions most relevant to high-volume U.S. operators.<\/p>\n<table style=\"min-width: 100px\">\n<colgroup>\n<col style=\"min-width: 25px\">\n<col style=\"min-width: 25px\">\n<col style=\"min-width: 25px\">\n<col style=\"min-width: 25px\"><\/colgroup>\n<tbody>\n<tr>\n<th colspan=\"1\" rowspan=\"1\">\n<p>Path<\/p>\n<\/th>\n<th colspan=\"1\" rowspan=\"1\">\n<p>Brand Verification<\/p>\n<\/th>\n<th colspan=\"1\" rowspan=\"1\">\n<p>Stateful Memory<\/p>\n<\/th>\n<th colspan=\"1\" rowspan=\"1\">\n<p>U.S. Infrastructure<\/p>\n<\/th>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p><strong>CPaaS-based (e.g., Twilio-wrapped platforms)<\/strong><sup data-disclaimer-id=\"25\" data-disclaimer-index=\"4\">4<\/sup><\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Routed through aggregator, carrier approval still required per carrier<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Not included by default, requires custom database build<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Dependent on third-party CPaaS infrastructure and data residency policies<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p><strong>Carrier-owned (Plura AI)<\/strong><\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.plura.ai\/products\/rcs\">Issued directly through Plura&#8217;s FCC-licensed carrier with branded sender ID<\/a><\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.plura.ai\/products\/rcs\">Stateful Conversation Database shared across voice, SMS, RCS, and webchat<\/a><\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.plura.ai\/products\/rcs\">100% U.S. infrastructure by architecture, with voice origination, model hosting, and data storage on domestic infrastructure<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>A no-code path reduces implementation time and removes the engineering dependency for workflow changes. Plura&#8217;s visual workflow canvas allows operators to adjust greeting nodes, qualification gates, and fallback rules without redeploying underlying AI. A raw-API path gives developers more control but places the burden of compliance tooling, stateful memory, and fallback logic entirely on the operator&#8217;s engineering team.<\/p>\n<h2>Common RCS Issues and How Operators Address Them<\/h2>\n<p><strong>Spam labeling.<\/strong> RCS branded sender verification is the primary defense. The verified Brand Agent profile serves as the main security mechanism for business messaging because customers can see the sender identity before reading the message. Platforms that do not own the carrier cannot issue branded caller ID at the origination level, which limits their ability to remediate spam labels.<\/p>\n<p><strong>Cross-device consistency.<\/strong> RCS for Business is supported on compatible Android devices and requires iOS 18 or later where the carrier has enabled it. Pre-send carrier lookup identifies which numbers in a contact list are RCS-ready. Automatic SMS fallback handles the remainder. Test every campaign template on both platforms before production launch.<\/p>\n<p><strong>Consent-record gaps.<\/strong> Promotional messaging requires express written consent captured via signed forms, checked boxes, or similar methods. Audit existing SMS consent records before migrating to RCS. Consent captured for SMS does not automatically extend to RCS in all program configurations. Consult qualified counsel on your specific consent architecture.<\/p>\n<p><strong>Webhook latency.<\/strong> High-volume RCS programs generate significant inbound event volume from delivery receipts, read receipts, and replies. Architect webhook endpoints to handle burst traffic without queuing delays. Stateful databases that write synchronously on every event can become bottlenecks at scale. Plura&#8217;s platform handles this at the infrastructure level so operators do not manage it manually.<\/p>\n<h2>Measuring RCS Performance After Launch<\/h2>\n<p>Track four operational metrics across 30- and 90-day windows after go-live.<\/p>\n<p><strong>Response rate<\/strong> measures the percentage of RCS messages that receive a reply or trigger an interactive element. <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.plura.ai\/products\/rcs\">Plura&#8217;s AI RCS achieves an 80% read rate and a 35% click-through rate<\/a><sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup>, compared to SMS benchmarks that vary significantly by industry and message type.<\/p>\n<p><strong>Contact rate<\/strong> measures the percentage of targeted recipients successfully reached via RCS versus SMS fallback. A rising RCS contact rate over 90 days indicates growing device and carrier coverage in your audience.<\/p>\n<p><strong>Completion rate<\/strong> measures the percentage of conversations that reach a defined outcome, such as a confirmed appointment, a signed document, or a completed payment.<\/p>\n<p><strong>Compliance-adherence rate<\/strong> measures the percentage of outbound messages that passed all pre-send DNC, consent, and quiet-hours checks without exception. This metric should remain at 100% across both windows. Any exception requires immediate investigation of the consent record or list hygiene process.<\/p>\n<p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.plura.ai\/plura-webchat\"><strong>Book a live demo with Plura<\/strong><\/a> to see how Plura&#8217;s Conversation Intelligence layer surfaces these metrics automatically across every channel.<\/p>\n<h2>Advanced RCS Use Cases for Mature Programs<\/h2>\n<p>Once the seven-step implementation is stable and 90-day metrics are established, two advanced paths extend the value of RCS Business Messaging.<\/p>\n<p><strong>Cross-channel orchestration.<\/strong> RCS performs differently from voice and webchat at different points in the customer journey. A lead who does not respond to an RCS carousel may respond to a voice call that references the message. Plura&#8217;s Stateful Conversation Database makes this orchestration possible because every channel reads the same customer record. The AI agent that sent the RCS message at 9 a.m. picks up the voice call at noon, already knowing what was sent, what was clicked, and what was ignored.<\/p>\n<p><strong>Deeper workflow automation.<\/strong> RCS supports in-message document signing, payment collection, and personalized video. Plura&#8217;s AI RCS supports these capabilities natively inside the message thread, enabling operators to close transactions without redirecting customers to external pages. Franchise networks and agency operators can deploy these flows across multiple client accounts from a single platform with centralized compliance enforcement.<\/p>\n<h2>Frequently Asked Questions<\/h2>\n<h3>How long does RCS Business Messaging implementation take from start to go-live?<\/h3>\n<p>Timeline depends on carrier approval speed and conversation complexity. Brand verification and agent creation typically take several weeks to several months, depending on the carrier and country. U.S. carrier approvals for production RCS agents can take multiple months. Sandbox testing can begin immediately on registered devices without waiting for full carrier approval. A simple transactional flow can go live shortly after carrier approval. A complex multi-step conversational program with rich media, in-message payments, and stateful branching logic takes longer to design, test, and validate. Plura&#8217;s no-code workflow canvas reduces the engineering time on the operator&#8217;s side, but carrier approval timelines are outside any platform&#8217;s control.<\/p>\n<h3>What does RCS Business Messaging cost compared to SMS?<\/h3>\n<p>Pricing structures vary by provider and use case. SMS is generally priced per message segment at a lower per-unit cost than RCS. RCS pricing typically includes a one-time agent setup fee, an annual brand vetting fee, and a per-message or per-segment rate. The relevant comparison for high-volume operators is not per-message cost but cost per completed outcome. RCS programs that deliver higher conversion rates than equivalent SMS programs can produce a lower cost per acquisition even at a higher per-message rate. Plura&#8217;s pricing is available at plura.ai\/pricing.<\/p>\n<h3>What are the prerequisites for sending RCS Business Messaging in the United States?<\/h3>\n<p>Prerequisites include a verified brand identity approved by Google and the relevant U.S. carriers. You also need brand assets meeting carrier specifications, a registered RCS agent with a defined use case, and an approved messaging aggregator or carrier-owned platform. Existing SMS fallback infrastructure for non-RCS-capable devices, documented consent records appropriate to your message type, and a compliance configuration covering DNC scrubbing, opt-out handling, and quiet-hours enforcement are also required. Operators should confirm that their CRM and workflow systems can connect to the RCS platform via webhook or API.<\/p>\n<h3>How does RCS Business Messaging handle TCPA and DNC compliance?<\/h3>\n<p>RCS Business Messaging is subject to the same consent and opt-out frameworks that apply to SMS under TCPA (47 U.S.C. \u00a7 227) and related FCC regulations.<sup data-disclaimer-id=\"23\" data-disclaimer-index=\"2\">2<\/sup> CTIA guidelines require clear calls-to-action, applicable consent mechanisms, opt-in confirmation messages, and honored opt-out requests. <a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/capitol.texas.gov\/tlodocs\/89R\/billtext\/html\/SB00140F.HTM\">Texas Senate Bill 140, effective September 1, 2025, explicitly extends telemarketing regulations to cover transmissions of a text or graphic message or of an image as telephone solicitations<\/a>. <\/p>\n<p>Operators should consult qualified legal counsel to assess their specific consent architecture, list hygiene practices, and state-level obligations before launching RCS programs. Plura&#8217;s compliance engine supports TCPA compliance and DNC compliance enforcement at the platform level, including real-time DNC scrubbing, timestamped consent records, and quiet-hours enforcement through time-zone detection. Customers remain responsible for their own regulatory obligations.<\/p>\n<h3>Does RCS Business Messaging work on iPhones?<\/h3>\n<p>Apple introduced RCS support in iOS 18 for person-to-person messaging with U.S. carriers AT&amp;T, T-Mobile, and Verizon. Application-to-person (A2P) RCS for Business on iOS is expanding by market and carrier as of early 2026, but is not universally available. Operators should configure automatic SMS fallback for recipients on iOS versions earlier than iOS 18 or on carriers that have not yet enabled A2P RCS. Pre-send carrier lookup identifies which numbers in a contact list are RCS-ready before campaign delivery, allowing the platform to route non-RCS-capable recipients to SMS automatically.<\/p>\n<h3>What integrations does Plura support for RCS Business Messaging?<\/h3>\n<p>Plura integrates with tools across CRM, calendar, payment, document, attribution, and automation categories. CRM integrations include HubSpot, Salesforce, and Zoho. Document integrations include DocuSign and PandaDoc for in-message signing. Payment integrations include Stripe and CheckoutChamp for in-message transactions. Automation integrations include Zapier, Make, and GoHighLevel. The full integration directory is available at plura.ai\/integrations. All integrations share the same Stateful Conversation Database, so data captured in an RCS thread is available to voice, SMS, and webchat agents without manual transfer.<\/p>\n<h2>Conclusion<\/h2>\n<p>Implementing RCS Business Messaging for high-volume operations follows a defined seven-step path: brand verification, agent creation, rich-media configuration, webhook and stateful database setup, real-time DNC and TCPA enforcement configuration, cross-device testing, and production monitoring with fallback rules. Each step has specific technical requirements, carrier dependencies, and compliance considerations that determine whether the program scales cleanly or stalls.<\/p>\n<p>The implementation path that preserves conversation memory across channels, enforces compliance at the carrier level, and runs on U.S. infrastructure aligns with the regulatory and operational reality of 2026. Plura AI&#8217;s carrier-owned, stateful platform covers all four channels on a single conversation database, with branded sender ID issued at the FCC-licensed carrier level, real-time DNC scrubbing, and SOC 2, HIPAA, and ISO certification support built into the platform architecture. <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.plura.ai\/products\/rcs\">Plura&#8217;s AI RCS delivers an 80% read rate and 35% click-through rate<\/a> for operators who have completed this implementation sequence.<\/p>\n<p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.plura.ai\/plura-webchat\"><strong>Book a live demo with Plura<\/strong><\/a> to see the carrier-owned, stateful RCS implementation path in a live environment.<\/p>\n<div data-type=\"horizontalRule\">\n<hr>\n<\/div>\n<div data-disclaimer-footer=\"true\">\n<p data-disclaimer-id=\"22\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"1\">1<\/sup> Plura AI maintains SOC 2, HIPAA, ISO, and GDPR posture as part of its platform infrastructure. References to compliance frameworks in this article describe Plura\u2019s platform capabilities and do not constitute a guarantee that any customer using Plura will themselves be compliant with applicable laws or standards. Customers remain solely responsible for their own regulatory obligations, certifications, consent management, recordkeeping, and the claims they make to their own end users. Consult qualified legal counsel for guidance specific to your use case.<\/p>\n<p data-disclaimer-id=\"23\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"2\">2<\/sup> This article describes regulatory frameworks at a general level and does not constitute legal advice. Laws and regulations vary by jurisdiction, change over time, and apply differently depending on facts and circumstances. Readers should consult qualified legal counsel before making compliance decisions.<\/p>\n<p data-disclaimer-id=\"24\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"3\">3<\/sup> Performance figures, customer outcomes, and industry statistics referenced in this article are drawn from cited third-party sources or Plura customer case studies. Individual results vary based on implementation, use case, industry, audience, and execution. Past or aggregate performance is not a guarantee of future results.<\/p>\n<p data-disclaimer-id=\"25\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"4\">4<\/sup> References to third-party products, services, companies, or research are made for informational and comparative purposes only. Plura AI is not affiliated with, endorsed by, or sponsored by any third party named in this article unless explicitly stated. Trademarks and product names referenced remain the property of their respective owners.<\/p>\n<p data-disclaimer-id=\"26\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"5\">5<\/sup> This article contains forward-looking statements regarding industry trends, technology adoption, and future capabilities. These statements reflect current expectations and are subject to change. Plura AI undertakes no obligation to update forward-looking statements except as required.<\/p>\n<p data-disclaimer-id=\"21\" data-disclaimer-type=\"fixed\">This article is provided for informational purposes only and reflects Plura AI\u2019s understanding at the time of publication. Product capabilities, integrations, and specifications are subject to change. For the most current information, visit plura.ai.<\/p>\n<p data-disclaimer-id=\"27\" data-disclaimer-type=\"fixed\">This article was produced with the assistance of AI tools and reviewed by Plura AI prior to publication.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Set up RCS Business Messaging the right way. Plura delivers a carrier-owned, stateful RCS platform with compliance support. Book a live demo today.<\/p>\n","protected":false},"author":106,"featured_media":211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-sms-automation"],"_links":{"self":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts\/212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/comments?post=212"}],"version-history":[{"count":0,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts\/212\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/media\/211"}],"wp:attachment":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/media?parent=212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/categories?post=212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/tags?post=212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}