{"id":2733,"date":"2026-09-04T05:08:27","date_gmt":"2026-09-04T05:08:27","guid":{"rendered":"https:\/\/www.plura.ai\/articles\/rcs-outbound-vs-sms"},"modified":"2026-09-04T05:08:27","modified_gmt":"2026-09-04T05:08:27","slug":"rcs-outbound-vs-sms","status":"publish","type":"post","link":"https:\/\/www.plura.ai\/articles\/rcs-outbound-vs-sms","title":{"rendered":"RCS vs SMS Outbound: How to Choose the Right Channel"},"content":{"rendered":"<p><em>Written by: Matt Beucler, CEO, Plura AI<\/em><\/p>\n<h2 id=\"key-takeaways\">Key Takeaways<\/h2>\n<ul>\n<li>RCS outbound delivers branded, interactive messages that include rich media and in-message actions, achieving 3x higher engagement than SMS.<sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup> SMS remains the universal plain-text channel with 100% reach.<\/li>\n<li>Automatic fallback sends RCS messages as SMS when a device or carrier does not support RCS. This changes the experience and requires per-message channel attribution for accurate analytics.<\/li>\n<li>RCS works best for promotions, appointment reminders, and transactional alerts where rich cards, read receipts, and interactive buttons lift conversion. SMS is preferred for OTPs and security codes that need universal reach and low latency.<\/li>\n<li>Cost planning must factor in fallback rates and higher RCS pricing for rich media. Cost per conversion, not cost per message, often favors RCS for interactive campaigns aimed at smartphone users.<\/li>\n<li>Plura AI unifies RCS and SMS on one platform with automatic fallback and unified analytics. <a href=\"https:\/\/www.plura.ai\/plura-webchat\" target=\"_blank\">See a live demo<\/a> to watch how high-volume operators run both channels in one place.<\/li>\n<\/ul>\n<h2>How RCS Outbound Differs From SMS Outbound<\/h2>\n<p>SMS (Short Message Service) is the universal text channel that has powered A2P (application-to-person) messaging for over two decades. Every mobile phone supports SMS, which is why it remains the default for many outbound programs. SMS delivers plain text up to 160 characters per segment with GSM-7 encoding or 70 characters per segment with UCS-2 (Unicode). It requires no data connection and reaches virtually every device.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1779338938448-00c130f59594.png\" alt=\"Plura SMS interface showing AI-powered business text messaging, automated customer conversations, and personalized engagement workflows.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>Plura SMS enables personalized AI-powered text messaging with real-time customer engagement, automation, and conversational workflows.<\/em><\/figcaption><\/figure>\n<p>That reach comes with tradeoffs. SMS offers no branding, no rich media, and no interactivity beyond a reply. Industry sources often cite open rates above 98% for opt-in marketing campaigns, but this figure is an estimate based on delivery and lock-screen visibility.<sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup> SMS does not support a tracking-pixel equivalent, so open rates are inferred rather than directly measured.<\/p>\n<p>RCS (Rich Communication Services) is the next-generation SMS standard built by Google and Apple. RCS delivers branded, interactive messages inside the native message thread. That includes rich media, carousels, suggested replies, in-message documents (DocuSign, PandaDoc), in-message payments (Stripe), and personalized AI-rendered video. No app download is required.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1779338832429-847c53c76db5.png\" alt=\"Plura RCS messaging interface showing rich mobile communication with branded media, interactive messaging, and AI engagement tools.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>Plura RCS enables rich mobile messaging with interactive media, branded customer experiences, and AI-powered conversational engagement.<\/em><\/figcaption><\/figure>\n<p>Since iOS 18 shipped in September 2024, RCS is supported on iPhone for messaging with Android users. Availability depends on carrier support and does not cover all carriers or regions yet. For outbound campaigns such as promotions, alerts, and transactional messages, this difference matters operationally. SMS provides the safe default for reach. RCS multiplies engagement when the audience supports it.<\/p>\n<p><a href=\"https:\/\/www.plura.ai\/plura-webchat\" target=\"_blank\">See unified RCS and SMS orchestration in a live Plura demo<\/a>.<\/p>\n<h2>RCS vs SMS: Feature Comparison Table<\/h2>\n<p>The table below summarizes the core differences that matter for outbound campaigns: reach, content, branding, analytics, fallback, and engagement. RCS adds interactivity and branding at the cost of universal reach, which SMS still guarantees.<\/p>\n<table>\n<thead>\n<tr>\n<th>Feature<\/th>\n<th>SMS<\/th>\n<th>RCS<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Reach<\/strong><\/td>\n<td>Universal, works on 100% of mobile phones<\/td>\n<td><a href=\"https:\/\/www.plura.ai\/products\/rcs\" target=\"_blank\">Over 2 billion devices<\/a>, Android native and iOS 18+<\/td>\n<\/tr>\n<tr>\n<td><strong>Content<\/strong><\/td>\n<td>160-character plain text; MMS for media<\/td>\n<td>Rich media, carousels, suggested replies, in-message documents and payments<\/td>\n<\/tr>\n<tr>\n<td><strong>Branding<\/strong><\/td>\n<td>Sender ID only (phone number or short code)<\/td>\n<td>Verified sender with company name and logo<\/td>\n<\/tr>\n<tr>\n<td><strong>Analytics<\/strong><\/td>\n<td>Delivery receipts only<\/td>\n<td><a href=\"https:\/\/www.plura.ai\/products\/rcs\" target=\"_blank\">Read receipts, typing indicators, engagement metrics (80% read rate)<\/a><\/td>\n<\/tr>\n<tr>\n<td><strong>Fallback<\/strong><\/td>\n<td>None, SMS is the baseline<\/td>\n<td>Automatically falls back to SMS when recipient device or carrier does not support RCS<\/td>\n<\/tr>\n<tr>\n<td><strong>Engagement<\/strong><\/td>\n<td>Baseline<\/td>\n<td><a href=\"https:\/\/www.plura.ai\/products\/rcs\" target=\"_blank\">3x higher engagement than traditional SMS (Google\/GSMA, 2024)<\/a><sup data-disclaimer-id=\"25\" data-disclaimer-index=\"4\">4<\/sup>; <a href=\"https:\/\/www.plura.ai\/products\/rcs\" target=\"_blank\">35% click-through rate<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>How RCS Fallback to SMS Impacts Campaigns<\/h2>\n<p>RCS messages fall back to SMS when delivery over RCS is not possible. This happens when the recipient uses an unsupported device, their carrier has not enabled RCS, or RCS is turned off. The message then sends as SMS so it still reaches the recipient. RCS was designed with SMS fallback so messages are not lost.<\/p>\n<p>For business senders, fallback matters for three reasons:<\/p>\n<ol>\n<li><strong>Deliverability:<\/strong> Your message gets through, but the experience changes. A rich RCS card with a payment button becomes a plain-text SMS with a link. Conversion usually drops.<\/li>\n<li><strong>Analytics:<\/strong> If your platform does not report which channel each message used, engagement metrics become unreliable. Per-message channel attribution keeps reporting accurate.<\/li>\n<li><strong>Cost:<\/strong> You may pay the RCS rate for messages that deliver as SMS. Cost planning needs to reflect fallback rates, which vary by device mix and carrier support.<\/li>\n<\/ol>\n<p>Consumer forums show that recipients are often confused when a message downgrades from RCS to SMS. For business senders, that confusion signals that the experience varies by recipient. You need a platform that handles both channels seamlessly, reports on actual channel usage, and plans cost around fallback rates.<\/p>\n<h2>When to Use RCS Outbound vs SMS: Use Cases by Campaign Type<\/h2>\n<p>Not every campaign benefits from RCS. The table below maps common campaign types to the recommended channel and explains why, so you can see where RCS adds value and where SMS remains the safer choice.<\/p>\n<table>\n<thead>\n<tr>\n<th>Campaign Type<\/th>\n<th>Recommended Channel<\/th>\n<th>Why<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Promotions and offers<\/strong><\/td>\n<td>RCS<\/td>\n<td>Rich media drives engagement; carousels, video, and click-to-buy buttons convert at higher rates<\/td>\n<\/tr>\n<tr>\n<td><strong>Transactional alerts (order updates, shipping)<\/strong><\/td>\n<td>RCS<\/td>\n<td>Rich cards with tracking links and status updates reduce support calls<\/td>\n<\/tr>\n<tr>\n<td><strong>OTPs and security codes<\/strong><\/td>\n<td>SMS<\/td>\n<td>Universal reach and low latency with no dependency on RCS support<\/td>\n<\/tr>\n<tr>\n<td><strong>Appointment reminders<\/strong><\/td>\n<td>RCS<\/td>\n<td>Read receipts reduce no-shows; Plura reports <a href=\"https:\/\/www.plura.ai\/industries\/healthcare\" target=\"_blank\" rel=\"noindex nofollow\">up to 40% improvement in healthcare no-shows<\/a><sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup><\/td>\n<\/tr>\n<tr>\n<td><strong>Customer service follow-ups<\/strong><\/td>\n<td>RCS<\/td>\n<td>Interactive buttons enable quick resolution inside the thread<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>A practical example helps illustrate the difference. An e-commerce order update sent via RCS displays a rich card with the product image, delivery status, and a \u201cTrack Package\u201d button. The same message via SMS is plain text: \u201cYour order #12345 has shipped. Track here: [link].\u201d Both deliver the information. The RCS version drives more taps and faster action.<\/p>\n<h2>Cost Considerations for RCS vs SMS<\/h2>\n<p>SMS is typically cheaper per message. <a href=\"https:\/\/help.dialpad.com\/docs\/text-message-campaign-registry-for-dialpad-customers\" target=\"_blank\" rel=\"noindex nofollow\">Dialpad, for example, charges $0.008 per outbound SMS segment plus A2P registration fees through The Campaign Registry (TCR): a one-time brand application fee of $4, a one-time brand vetting fee of $40 for high-volume campaigns, and monthly campaign fees ranging from $1.50 to $30 depending on campaign type.<\/a><sup data-disclaimer-id=\"25\" data-disclaimer-index=\"4\">4<\/sup><\/p>\n<p>RCS pricing varies by message type. Basic text RCS is often priced similarly to SMS. Rich media messages typically cost 20% to 50% more. Conversational sessions are roughly double the SMS rate. That higher price only makes sense when engagement justifies it. <a href=\"https:\/\/www.plura.ai\/products\/rcs\" target=\"_blank\">Plura AI&#8217;s AI RCS reports 3x higher engagement than SMS, an 80% read rate, and a 35% click-through rate.<\/a><sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup> When you calculate cost per conversion instead of cost per message, RCS often wins for rich, interactive campaigns.<\/p>\n<p>Fallback is the critical cost factor. RCS fallback to SMS means you may pay the RCS rate for messages that deliver as SMS. Cost planning must reflect your audience&#8217;s device mix and expected fallback rate. A platform with unified analytics shows exactly what you pay per channel.<\/p>\n<p>Compare plans and rates side by side on <a href=\"https:\/\/plura.ai\/pricing\" target=\"_blank\">Plura&#8217;s pricing page<\/a>. Run your numbers through <a href=\"https:\/\/plura.ai\/calculator\" target=\"_blank\">Plura&#8217;s ROI calculator<\/a> to check your cost per conversion in real time.<\/p>\n<h2>Device Support and Reach in 2026<\/h2>\n<p>SMS reach covers every phone, every carrier, and every network. RCS reach has grown substantially since iOS 18 shipped in September 2024, which brought RCS to iPhones for the first time. As of 2026, the reach breakdown looks like this:<\/p>\n<ul>\n<li><strong>Android:<\/strong> RCS is native on modern Android devices via Google Messages.<\/li>\n<li><strong>iOS:<\/strong> RCS is supported on iPhones running iOS 18 or later (including iPhone 11 and newer), but only when the user&#8217;s carrier supports RCS messaging, and availability still varies by region and carrier.<\/li>\n<li><strong>Carriers:<\/strong> All major U.S. carriers, including AT&amp;T, Verizon, and T-Mobile, support RCS.<\/li>\n<li><strong>Global:<\/strong> <a href=\"https:\/\/www.plura.ai\/products\/rcs\" target=\"_blank\">Over 2 billion devices support RCS<\/a>.<\/li>\n<\/ul>\n<p>For outbound campaigns, RCS fits audiences with high smartphone penetration and recent devices. SMS remains the channel for maximum reach. This split is why unified orchestration across RCS and SMS matters for high-volume operators.<\/p>\n<h2>How to Choose: 5 Questions to Decide Between RCS and SMS<\/h2>\n<p>This decision matrix helps match each campaign to the right channel:<\/p>\n<ol>\n<li><strong>What is your primary campaign goal?<\/strong> Brand awareness and engagement point to RCS. Time-sensitive critical alerts point to SMS.<\/li>\n<li><strong>What devices does your audience use?<\/strong> High smartphone penetration with recent devices supports RCS. A mixed or unknown device mix calls for SMS or unified orchestration with fallback.<\/li>\n<li><strong>Do you need rich media or interactivity?<\/strong> Product showcases, payment requests, and document signing align with RCS. Plain-text updates work in SMS.<\/li>\n<li><strong>What is your budget per message?<\/strong> A tight budget with high volume favors SMS. A higher budget with conversion focus supports RCS.<\/li>\n<li><strong>How important are read receipts and analytics?<\/strong> RCS delivers advanced analytics that support no-show reduction and campaign tuning. Basic delivery confirmation is sufficient for SMS.<\/li>\n<\/ol>\n<h2>Why Plura AI Is the Right Platform for RCS Outbound and SMS<\/h2>\n<p>Plura AI is an enterprise communications OS. It unifies <a href=\"https:\/\/plura.ai\/ai-voice-demo\" target=\"_blank\" rel=\"noindex nofollow\">AI voice agent<\/a> capabilities, <a href=\"https:\/\/plura.ai\/ai-sms-leads\" target=\"_blank\" rel=\"noindex nofollow\">AI SMS<\/a>, AI RCS, and <a href=\"https:\/\/plura.ai\/plura-webchat\" target=\"_blank\" rel=\"noindex nofollow\">AI webchat<\/a> on a single stateful conversation database. For high-volume operators running outbound campaigns, Plura removes the need to choose a single channel.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1779338680098-bf2bbd201647.png\" alt=\"Plura Unified Inbox interface showing centralized AI Voice, SMS, RCS, and Webchat conversations in one omnichannel workspace.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>Plura Unified Inbox centralizes AI Voice, SMS, RCS, and Webchat conversations into one streamlined omnichannel communication workspace.<\/em><\/figcaption><\/figure>\n<ul>\n<li><strong><a href=\"https:\/\/plura.ai\/products\" target=\"_blank\" rel=\"noindex nofollow\">AI RCS<\/a><\/strong> delivers branded, interactive messages with rich media, in-message documents (DocuSign, PandaDoc), in-message payments (Stripe), and personalized AI-rendered video inside the message thread.<\/li>\n<li><strong><a href=\"https:\/\/plura.ai\/ai-sms-leads\" target=\"_blank\" rel=\"noindex nofollow\">AI SMS<\/a><\/strong> supports high-volume texting with TCPA consent management, real-time DNC scrubbing, and per-state quiet-hours enforcement.<sup data-disclaimer-ids=\"22,23\" data-disclaimer-indexes=\"1,2\">1,2<\/sup><\/li>\n<li><strong>Automatic fallback handling:<\/strong> Plura routes RCS messages to SMS when recipients do not support RCS and provides unified analytics that show which channel each message used.<\/li>\n<li><strong>FCC-licensed carrier stack:<\/strong> Plura owns its carrier infrastructure, supports branded caller ID, and supports compliance with TCPA, DNC, and 10DLC (A2P messaging registry) at the carrier level.<sup data-disclaimer-ids=\"22,23\" data-disclaimer-indexes=\"1,2\">1,2<\/sup><\/li>\n<li><strong>Stateful conversation memory:<\/strong> Every interaction across voice, SMS, RCS, and webchat ties to the same customer token so context carries across channels.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.plura.ai\/plura-webchat\" target=\"_blank\">Watch a live demo<\/a> to see how unified RCS and SMS orchestration performs on a carrier-grade stack.<\/p>\n<h2>Conclusion and Next Steps<\/h2>\n<p>The RCS outbound vs SMS decision comes down to matching the channel to the campaign. SMS guarantees reach. RCS drives engagement. High-volume operators benefit from both, supported by automatic fallback and unified analytics.<\/p>\n<p>Plura delivers unified RCS and SMS orchestration on an FCC-licensed carrier stack, with compliance support at the carrier level and stateful conversation memory across every channel. The platform handles channel selection automatically so your team can focus on conversion and customer experience.<\/p>\n<p>Compare plans and rates side by side on <a href=\"https:\/\/plura.ai\/pricing\" target=\"_blank\">Plura&#8217;s pricing page<\/a>. Run your numbers through <a href=\"https:\/\/plura.ai\/calculator\" target=\"_blank\">Plura&#8217;s ROI calculator<\/a> to check your cost per conversion in real time.<\/p>\n<h2>Frequently Asked Questions<\/h2>\n<h3>Why would someone use SMS instead of RCS?<\/h3>\n<p>SMS offers universal reach and works on 100% of mobile phones with no data connection required. For time-sensitive messages like OTPs (one-time passwords) and security codes, or for audiences with older devices, SMS provides a reliable path. SMS is also typically cheaper per message, which helps for high-volume, low-engagement campaigns where rich media and interactivity add limited value.<\/p>\n<h3>What is the downside of RCS messaging?<\/h3>\n<p>RCS requires a compatible device (Android or iOS 18+) and an active data connection. When a recipient does not support RCS, messages fall back to SMS, which means you may pay RCS rates for SMS delivery. RCS also carries higher per-message costs than SMS, and analytics can mislead if your platform does not report actual channel usage per message. Cost planning needs to reflect your audience&#8217;s device mix and expected fallback rate.<\/p>\n<h3>Does RCS fall back to SMS?<\/h3>\n<p>As explained earlier, RCS automatically falls back to SMS when the recipient&#8217;s device or carrier does not support it. This protects deliverability but changes the experience because rich media becomes plain text. It also affects cost, since billing may follow RCS rates for SMS-delivered messages. A platform with per-message channel attribution is essential for accurate reporting and cost management.<\/p>\n<h3>Is RCS outbound worth it for business?<\/h3>\n<p>For conversion-focused campaigns including promotions, appointment reminders, and transactional alerts, RCS delivers measurably stronger results. Plura&#8217;s AI RCS performance metrics, noted earlier, show significantly higher engagement than SMS. In healthcare, Plura reports the 40% no-show improvement mentioned earlier. When you calculate cost per conversion instead of cost per message, RCS typically outperforms SMS for rich, interactive campaigns targeting smartphone users.<\/p>\n<h3>How does RCS compare to SMS for marketing campaigns?<\/h3>\n<p>RCS delivers branded, interactive messages with rich media, carousels, and suggested replies, which drives higher engagement than SMS. SMS offers universal reach but is limited to 160-character plain text with no branding or interactivity. For marketing campaigns aimed at audiences with modern smartphones, RCS usually delivers stronger engagement and conversion rates. For campaigns that require maximum reach across all device types, SMS or a unified RCS-plus-SMS approach with automatic fallback provides a more reliable strategy.<\/p>\n<hr data-disclaimer-divider=\"true\">\n<div data-disclaimer-footer=\"true\">\n<p data-disclaimer-id=\"22\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"1\">1<\/sup> Plura AI maintains SOC 2, HIPAA, ISO, and GDPR posture as part of its platform infrastructure. References to compliance frameworks in this article describe Plura\u2019s platform capabilities and do not constitute a guarantee that any customer using Plura will themselves be compliant with applicable laws or standards. Customers remain solely responsible for their own regulatory obligations, certifications, consent management, recordkeeping, and the claims they make to their own end users. Consult qualified legal counsel for guidance specific to your use case.<\/p>\n<p data-disclaimer-id=\"23\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"2\">2<\/sup> This article describes regulatory frameworks at a general level and does not constitute legal advice. Laws and regulations vary by jurisdiction, change over time, and apply differently depending on facts and circumstances. Readers should consult qualified legal counsel before making compliance decisions.<\/p>\n<p data-disclaimer-id=\"24\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"3\">3<\/sup> Performance figures, customer outcomes, and industry statistics referenced in this article are drawn from cited third-party sources or Plura customer case studies. Individual results vary based on implementation, use case, industry, audience, and execution. Past or aggregate performance is not a guarantee of future results.<\/p>\n<p data-disclaimer-id=\"25\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"4\">4<\/sup> References to third-party products, services, companies, or research are made for informational and comparative purposes only. Plura AI is not affiliated with, endorsed by, or sponsored by any third party named in this article unless explicitly stated. Trademarks and product names referenced remain the property of their respective owners.<\/p>\n<p data-disclaimer-id=\"21\" data-disclaimer-type=\"fixed\">This article is provided for informational purposes only and reflects Plura AI\u2019s understanding at the time of publication. Product capabilities, integrations, and specifications are subject to change. For the most current information, visit plura.ai.<\/p>\n<p data-disclaimer-id=\"27\" data-disclaimer-type=\"fixed\">This article was produced with the assistance of AI tools and reviewed by Plura AI prior to publication.<\/p>\n<\/div>\n<section data-read-next=\"true\">\n<h2>Read Next<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.plura.ai\/articles\/rcs-outbound-features-for-business\" target=\"_blank\">RCS Outbound Features for Business: The 2026 Complete Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.plura.ai\/articles\/how-rcs-outbound-works\" target=\"_blank\">Enterprise RCS Outbound: How It Works Step by Step<\/a><\/li>\n<li><a href=\"https:\/\/www.plura.ai\/articles\/rcs-business-messaging-vs-sms\" target=\"_blank\">RCS Business Messaging vs SMS: 2026 Decision Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.plura.ai\/articles\/rcs-outbound-setup-guide\" target=\"_blank\">RCS Outbound Setup: The Complete Business Guide for 2026<\/a><\/li>\n<li><a href=\"https:\/\/www.plura.ai\/articles\/rcs-business-messaging-use-cases\" target=\"_blank\">RCS Business Messaging: Use Cases, ROI and How It Works<\/a><\/li>\n<\/ul>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Compare RCS and SMS outbound messaging by features, cost, and reach. Plura AI helps you run both channels from one platform. See how it works.<\/p>\n","protected":false},"author":106,"featured_media":2732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-sms-automation"],"_links":{"self":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts\/2733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/comments?post=2733"}],"version-history":[{"count":0,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts\/2733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/media\/2732"}],"wp:attachment":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/media?parent=2733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/categories?post=2733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/tags?post=2733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}