{"id":491,"date":"2026-06-11T05:14:44","date_gmt":"2026-06-11T05:14:44","guid":{"rendered":"https:\/\/www.plura.ai\/articles\/branded-caller-id-healthcare-examples"},"modified":"2026-09-02T05:43:26","modified_gmt":"2026-09-02T05:43:26","slug":"branded-caller-id-healthcare-examples","status":"publish","type":"post","link":"https:\/\/www.plura.ai\/articles\/branded-caller-id-healthcare-examples","title":{"rendered":"Branded Caller ID for Healthcare: 12 Patient-Facing Examples"},"content":{"rendered":"<p><em>Written by: Matt Beucler, CEO, Plura AI | Last updated: August 28, 2026<\/em><\/p>\n<h2 id=\"key-takeaways\">Key Takeaways<\/h2>\n<ul>\n<li>Branded caller ID in healthcare replaces unknown numbers with a verified company name, logo, HIPAA-safe reason text, and STIR\/SHAKEN badge, which lifts patient answer rates.<\/li>\n<li>Four out of five Americans ignore unknown calls, which causes missed appointment reminders, lab callbacks, and prescription refills that drive up no-show rates.<sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup><\/li>\n<li>Plura AI issues branded caller ID through its own FCC-licensed carrier infrastructure, which enables A-level STIR\/SHAKEN attestation that third-party CPaaS platforms cannot provide.<sup data-disclaimer-id=\"22\" data-disclaimer-index=\"1\">1<\/sup><\/li>\n<li>Twelve real-world examples show how clinics, hospitals, pharmacies, and health plans use branded displays to cut no-shows by up to 40% while staying HIPAA-compliant.<sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup><\/li>\n<li>Healthcare organizations can replace unknown numbers with trusted, carrier-verified displays. <a href=\"https:\/\/www.plura.ai\/plura-webchat\" target=\"_blank\">Talk to Plura AI<\/a> today.<\/li>\n<\/ul>\n<h2>The Operational Problem: Missed Healthcare Calls<\/h2>\n<p><a href=\"https:\/\/www.pewresearch.org\/short-reads\/2020\/12\/14\/most-americans-dont-answer-cellphone-calls-from-unknown-numbers\" target=\"_blank\">A Pew Research Center survey of 10,211 U.S. adults found that 80% say they do not generally answer their cellphone when an unknown number calls.<\/a><sup data-disclaimer-id=\"25\" data-disclaimer-index=\"4\">4<\/sup> For healthcare operations leaders, that statistic translates directly into missed appointment reminders, ignored lab-result callbacks, and unanswered prescription refill calls.<\/p>\n<p>Improper spam labels can cause a lower contact rate with customers. This happens because carrier analytics engines flag high-volume outbound numbers as &#8220;Spam Risk&#8221; even when the calls are legitimate appointment reminders from a hospital or clinic. Once a number is labeled, the problem compounds. Patients do not answer, no-show rates climb, and care teams spend additional staff time on rescheduling that should never have been necessary.<\/p>\n<p><a href=\"https:\/\/orvera.ai\/blogs\/what-is-branded-caller-id\" target=\"_blank\" rel=\"noindex nofollow\">When reminder calls are missed, teams face no-shows, late cancellations, empty slots, and extra rescheduling work.<\/a> Branded caller ID addresses this at the display layer. It replaces the anonymous number with verified identity information that patients recognize and trust.<\/p>\n<h2>How Branded Caller ID Works in Healthcare<\/h2>\n<p>Branded caller ID in healthcare uses four elements that render on the patient device when the call arrives.<\/p>\n<ol>\n<li><strong>Verified company name<\/strong>, the registered business name of the hospital, clinic, pharmacy, or health plan, confirmed by the originating carrier.<\/li>\n<li><strong>Logo<\/strong>, a 256&#215;256 pixel image asset associated with the verified business identity, displayed on supported Android and iOS devices.<\/li>\n<li><strong>Reason text<\/strong>, a short, HIPAA-safe string of 35 characters or fewer that describes the purpose of the call without disclosing protected health information.<\/li>\n<li><strong>STIR\/SHAKEN verification badge<\/strong>, a trust indicator rendered by the terminating carrier when the originating provider has signed the call with Full, or A-level, attestation.<\/li>\n<\/ol>\n<p>STIR\/SHAKEN, Secure Telephone Identity Revisited and Signature-based Handling of Asserted information using toKENs, is the FCC-mandated caller authentication framework.<sup data-disclaimer-id=\"23\" data-disclaimer-index=\"2\">2<\/sup> <a href=\"https:\/\/idtexpress.com\/blog\/stir-shaken-compliance-in-2026\" target=\"_blank\" rel=\"noindex nofollow\">A-level attestation requires the carrier to verify both the subscriber&#8217;s identity and their authorization to use the specific calling number, and is the level required by branded-calling platforms before a verified brand display or badge appears on patient devices.<\/a><\/p>\n<p>Plura AI issues branded caller ID directly through its own FCC-licensed audio bridging carrier. This structure matters because platforms built on top of third-party CPaaS, Communications Platform as a Service, providers cannot issue caller ID under their own carrier identity. <a href=\"https:\/\/www.plura.ai\/compare\/plura-ai-vs-synthflow\" target=\"_blank\">Plura offers carrier-provisioned branded caller ID, which is not available on platforms that rely on third-party telecom infrastructure.<\/a><sup data-disclaimer-id=\"25\" data-disclaimer-index=\"4\">4<\/sup> Every outbound call from Plura originates with STIR\/SHAKEN authentication enforced at the carrier level, not added later in the workflow.<\/p>\n<p><strong>Ready to see what Plura&#8217;s carrier-direct displays look like for your organization? <a href=\"https:\/\/plura.ai\/ai-voice-demo\" target=\"_blank\" rel=\"noindex nofollow\">Book a live demo with Plura.<\/a><\/strong><\/p>\n<h2>12 Patient-Facing Branded Caller ID Examples<\/h2>\n<p>This section walks through twelve realistic display scenarios, including reason text, logo placement, and the operational outcome each supports. All reason text strings avoid PHI disclosure. Consult qualified counsel regarding your organization&#8217;s specific HIPAA obligations before deploying any outbound messaging.<\/p>\n<ol>\n<li> <strong>Appointment Reminder &#8211; Primary Care Clinic<\/strong><br \/> Display name: &#8220;Riverside Family Medicine&#8221; | Reason text: &#8220;Appointment Reminder&#8221; | Logo: clinic wordmark centered above name field | Outcome: Patients recognize the practice name and answer to confirm or reschedule, directly supporting the no-show reduction described in the key takeaways. <\/li>\n<li> <strong>Appointment Reminder &#8211; Hospital System<\/strong><br \/> Display name: &#8220;Metro Health System&#8221; | Reason text: &#8220;Upcoming Visit Confirmation&#8221; | Logo: hospital system logo mark | Outcome: Patients distinguish the call from telemarketing and engage with the confirmation workflow before the appointment date. <\/li>\n<li> <strong>Prescription Refill &#8211; Retail Pharmacy<\/strong><br \/> Display name: &#8220;Greenway Pharmacy&#8221; | Reason text: &#8220;Your Prescription Is Ready&#8221; | Logo: pharmacy brand icon | Outcome: Patients answer to confirm pickup timing, which reduces unclaimed prescriptions and follow-up call volume. <\/li>\n<li> <strong>Lab Results Callback &#8211; Diagnostic Lab<\/strong><br \/> Display name: &#8220;CityLab Diagnostics&#8221; | Reason text: &#8220;Results Available &#8211; Call Back&#8221; | Logo: lab brand mark | Outcome: Patients return the call promptly rather than ignoring an unknown number, which accelerates care decisions. Note: reason text does not name the type of result or any clinical detail. <\/li>\n<li> <strong>Care Gap Outreach &#8211; Health Plan<\/strong><br \/> Display name: &#8220;BlueStar Health Plan&#8221; | Reason text: &#8220;Member Wellness Outreach&#8221; | Logo: health plan logo | Outcome: Members answer a call they associate with their insurer rather than a solicitor, which improves preventive care engagement rates. <\/li>\n<li> <strong>Post-Discharge Follow-Up &#8211; Hospital<\/strong><br \/> Display name: &#8220;St. Augustine Medical Center&#8221; | Reason text: &#8220;Follow-Up from Your Care Team&#8221; | Logo: hospital system seal | Outcome: Recently discharged patients recognize the call as clinical follow-up and answer, which supports readmission reduction programs. <\/li>\n<\/ol>\n<p><strong><a href=\"https:\/\/plura.ai\/pricing\" target=\"_blank\">Compare plans and rates side by side<\/a>.<\/strong><\/p>\n<ol start=\"7\">\n<li> <strong>Telehealth Appointment Reminder &#8211; Virtual Clinic<\/strong><br \/> Display name: &#8220;ClearPath Telehealth&#8221; | Reason text: &#8220;Video Visit Reminder&#8221; | Logo: telehealth brand icon | Outcome: Patients answer to receive join-link instructions, which reduces the technical friction that causes telehealth no-shows. <\/li>\n<li> <strong>Specialty Referral Scheduling &#8211; Cardiology Practice<\/strong><br \/> Display name: &#8220;Heartwell Cardiology&#8221; | Reason text: &#8220;Scheduling Your Referral&#8221; | Logo: practice logo | Outcome: Patients answer to book the referred appointment rather than letting the referral lapse, which improves specialist utilization. <\/li>\n<li> <strong>Medication Adherence &#8211; Specialty Pharmacy<\/strong><br \/> Display name: &#8220;Apex Specialty Pharmacy&#8221; | Reason text: &#8220;Medication Refill Due Soon&#8221; | Logo: pharmacy brand mark | Outcome: Patients on chronic-condition therapies answer and confirm refill timing, which reduces therapy gaps. <\/li>\n<li> <strong>Annual Wellness Visit &#8211; Primary Care<\/strong><br \/> Display name: &#8220;Lakeside Medical Group&#8221; | Reason text: &#8220;Annual Wellness Visit Due&#8221; | Logo: practice wordmark | Outcome: Patients who have not scheduled their annual visit answer and book on the call, which improves preventive care metrics for value-based contracts. <\/li>\n<li> <strong>Eligibility and Benefits &#8211; Health Plan Member Services<\/strong><br \/> Display name: &#8220;Horizon Health Plan&#8221; | Reason text: &#8220;Member Services &#8211; Benefits Info&#8221; | Logo: health plan logo | Outcome: Members answer to discuss coverage questions rather than calling back on a general line, which reduces inbound queue volume. <\/li>\n<li> <strong>Behavioral Health Appointment &#8211; Mental Health Clinic<\/strong><br \/> Display name: &#8220;Clearview Behavioral Health&#8221; | Reason text: &#8220;Appointment Confirmation&#8221; | Logo: clinic mark | Outcome: Patients answer a call they recognize as coming from their provider, which supports attendance at appointments where no-show consequences are clinically significant. Reason text deliberately avoids any reference to the nature of care. Consult qualified counsel regarding minimum-necessary standards under 45 CFR Part 164 for this call type. <\/li>\n<\/ol>\n<p><a href=\"https:\/\/murf.ai\/blog\/what-is-branded-calling\" target=\"_blank\" rel=\"noindex nofollow\">One nationwide U.S. healthcare provider saw a 41% increase in answer rates after implementing branded calling, directly reducing missed appointments and improving care outcomes.<\/a> Industry data from TransUnion shows even higher potential, with customers up to 105% more likely to answer a branded call, though individual results vary by call type and patient population.<sup data-disclaimer-ids=\"24,25\" data-disclaimer-indexes=\"3,4\">3,4<\/sup><\/p>\n<h2>Privacy-Compliant Reason Text Rules<\/h2>\n<p>Reason text carries the highest privacy risk in a branded caller ID display because it appears on the patient&#8217;s lock screen and may be visible to household members or bystanders. The patterns below describe how healthcare organizations typically structure HIPAA-safe reason text. This section describes common practice and does not constitute legal advice. Consult qualified counsel regarding your organization&#8217;s obligations under 45 CFR Parts 160, 162, and 164 before deploying outbound messaging.<\/p>\n<p><strong>Safe reason text patterns:<\/strong><\/p>\n<ul>\n<li>&#8220;Appointment Reminder&#8221;, neutral with no clinical detail<\/li>\n<li>&#8220;Upcoming Visit Confirmation&#8221;, neutral with no specialty or diagnosis<\/li>\n<li>&#8220;Your Prescription Is Ready&#8221;, references a prescription without naming the medication<\/li>\n<li>&#8220;Results Available &#8211; Call Back&#8221;, prompts a callback without naming the result type<\/li>\n<li>&#8220;Member Wellness Outreach&#8221;, health plan context without clinical specificity<\/li>\n<li>&#8220;Follow-Up from Your Care Team&#8221;, post-visit context without naming the condition or procedure<\/li>\n<li>&#8220;Scheduling Your Referral&#8221;, referral context without naming the specialty<\/li>\n<\/ul>\n<p><strong>Patterns to avoid in reason text:<\/strong><\/p>\n<ul>\n<li>Medication names or drug classes<\/li>\n<li>Diagnoses, conditions, or procedure names<\/li>\n<li>Test names or result types, for example &#8220;Your HIV Test Results&#8221;<\/li>\n<li>Specialty names that imply a condition, for example &#8220;Oncology Follow-Up&#8221;<\/li>\n<li>Any patient identifier beyond what the display name field already carries<\/li>\n<li>URLs, special characters, or non-ASCII characters<\/li>\n<\/ul>\n<p>Branded calling content restrictions prohibit personally identifiable information, URLs, hyperlinks, website addresses, special characters, emojis, or non-ASCII characters in the display name or call reason. These technical restrictions align with the minimum-necessary principle described in <a href=\"https:\/\/gale.care\/for-providers\/hip-answering-service-voicemail\" target=\"_blank\" rel=\"noindex nofollow\">HHS Office for Civil Rights guidance, which states that outbound healthcare messages must limit disclosure to the minimum necessary for the purpose of the communication.<\/a> Consult qualified counsel to determine how these standards apply to your specific outbound call programs.<\/p>\n<p>Plura supports compliance with HIPAA, SOC 2, TCPA compliance, and DNC compliance at the infrastructure level. Customers are responsible for their own regulatory obligations and the content they configure in display fields.<sup data-disclaimer-id=\"22\" data-disclaimer-index=\"1\">1<\/sup><\/p>\n<h2>Frequently Asked Questions<\/h2>\n<h3>Branded Caller ID Activation Timelines With Plura<\/h3>\n<p>Activation timelines depend on carrier verification and the completeness of the business identity documentation submitted. Typical setup involves submitting a verified business name, logo asset, and letter of authorization confirming the organization&#8217;s right to use the number and display name. Plura issues branded caller ID at the carrier level through its own FCC-licensed infrastructure, which removes the third-party reseller step that extends timelines on other platforms. Healthcare organizations often reach active display status within days to a few weeks of submitting complete documentation. Complex multi-location deployments with multiple display identity records may take longer. Consult qualified counsel regarding any regulatory disclosures your organization is required to make in connection with outbound patient communications.<\/p>\n<h3>Display Behavior on iOS and Android Devices<\/h3>\n<p>Display behavior depends on the terminating carrier, device model, and operating system version. On supported Android devices, business name, logo, and call reason display when the terminating carrier supports Rich Call Data. On Apple devices, iOS 18.5 and newer display business name and logo on iPhone XS and newer hardware. Call reason text does not currently render on iOS because of a platform limitation. Calls terminating on Verizon and T-Mobile mobile lines have the broadest display support as of August 2026. Landlines, MVNO lines, and international numbers typically show standard caller ID only. Plura&#8217;s carrier-direct issuance maximizes the likelihood of correct display on supported devices, but the terminating carrier and device control final rendering.<\/p>\n<h3>STIR\/SHAKEN Attestation and Verified Badges<\/h3>\n<p>STIR\/SHAKEN assigns one of three attestation levels to each outbound call, Full A, Partial B, or Gateway C. A-level attestation, which requires the originating carrier to verify both the caller&#8217;s identity and their authorization to use the specific calling number, is the level that triggers verified trust indicators on compatible devices. Plura holds its own FCC-licensed carrier status, its own Operating Company Number, and an active Robocall Mitigation Database filing, which are the prerequisites for issuing A-level attestation on calls it originates. Because of the CPaaS limitation described earlier, platforms that route calls through a third-party CPaaS inherit that provider&#8217;s attestation posture. The FCC&#8217;s May 2026 Further Notice of Proposed Rulemaking proposes stricter A-level attestation criteria and enhanced Know-Your-Upstream-Provider requirements.<sup data-disclaimer-id=\"23\" data-disclaimer-index=\"2\">2<\/sup> Consult qualified counsel regarding how proposed rule changes may affect your outbound calling program.<\/p>\n<h3>Cost Structure for Branded Caller ID and Plura Plans<\/h3>\n<p>Branded caller ID functions as a carrier-level capability included in Plura&#8217;s platform rather than a separately billed add-on. Plura&#8217;s pricing tiers are structured for high-volume healthcare operators running thousands of outbound calls per month across appointment reminders, care gap outreach, and prescription adherence programs. The economics of branded caller ID show up most clearly in no-show reduction. Healthcare organizations using Plura report the no-show reduction described in the key takeaways, which translates directly into recovered appointment revenue and reduced rescheduling labor. <a href=\"https:\/\/www.plura.ai\/pricing\" target=\"_blank\" rel=\"noindex nofollow\">Compare plans and rates side by side<\/a>.<\/p>\n<h3>Measuring Branded Caller ID Impact on No-Show Rates<\/h3>\n<p>Healthcare organizations measure impact by tracking five call outcomes before and after branded caller ID activation. These outcomes are calls ignored, calls declined to voicemail, calls answered briefly, calls with substantive talk time, and calls that reach a completed resolution such as a confirmed appointment. No-show rate is then tracked against the cohort of patients who received branded calls versus those who received unbranded calls during the same period. Plura&#8217;s platform surfaces call outcome data through its conversation intelligence layer, which aggregates answer rates, talk duration, and resolution rates across every outbound campaign. This data feeds directly into the operational reporting that contact center leaders and COOs use to demonstrate ROI to finance and clinical leadership. Healthcare organizations using Plura achieve the no-show reduction described above; <a href=\"https:\/\/www.plura.ai\/industries\/healthcare\" target=\"_blank\" rel=\"noindex nofollow\">see the full healthcare deployment overview<\/a>.<\/p>\n<h2>Conclusion: Move From Unknown Numbers to Verified Displays<\/h2>\n<p>The four elements of a branded caller ID display, verified company name, logo, HIPAA-safe reason text, and STIR\/SHAKEN badge, replace the anonymous number that causes patients to ignore outbound healthcare calls. The operational impact is measurable. Answer rates rise, no-show rates fall, and care teams spend less time on rescheduling work that should never have been necessary.<\/p>\n<p>Carrier-direct issuance is the structural requirement that makes this possible. The CPaaS constraint described earlier means platforms that route calls through a third-party CPaaS cannot issue branded caller ID under their own carrier identity or control A-level attestation directly. Plura is its own FCC-licensed audio bridging carrier. Every outbound call originates with STIR\/SHAKEN authentication, branded display elements, and real-time DNC compliance enforced before dial, with HIPAA, SOC 2, TCPA compliance, and DNC compliance supported at the infrastructure layer.<\/p>\n<p>Healthcare organizations running high-volume outbound programs, including appointment reminders, care gap calls, prescription adherence outreach, and post-discharge follow-ups, have a clear path to recovering the answer rates that anonymous numbers have eroded. The twelve display examples above show exactly what patients see when that path is taken.<\/p>\n<p><strong><a href=\"https:\/\/plura.ai\/pricing\" target=\"_blank\">Compare plans and rates side by side<\/a>, or <a href=\"https:\/\/plura.ai\/ai-voice-demo\" target=\"_blank\" rel=\"noindex nofollow\">book a live demo with Plura<\/a> to see carrier-direct branded displays configured for your organization&#8217;s outbound call programs.<\/strong><\/p>\n<hr data-disclaimer-divider=\"true\">\n<div data-disclaimer-footer=\"true\">\n<p data-disclaimer-id=\"22\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"1\">1<\/sup> Plura AI maintains SOC 2, HIPAA, ISO, and GDPR posture as part of its platform infrastructure. References to compliance frameworks in this article describe Plura\u2019s platform capabilities and do not constitute a guarantee that any customer using Plura will themselves be compliant with applicable laws or standards. Customers remain solely responsible for their own regulatory obligations, certifications, consent management, recordkeeping, and the claims they make to their own end users. Consult qualified legal counsel for guidance specific to your use case.<\/p>\n<p data-disclaimer-id=\"23\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"2\">2<\/sup> This article describes regulatory frameworks at a general level and does not constitute legal advice. Laws and regulations vary by jurisdiction, change over time, and apply differently depending on facts and circumstances. Readers should consult qualified legal counsel before making compliance decisions.<\/p>\n<p data-disclaimer-id=\"24\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"3\">3<\/sup> Performance figures, customer outcomes, and industry statistics referenced in this article are drawn from cited third-party sources or Plura customer case studies. Individual results vary based on implementation, use case, industry, audience, and execution. Past or aggregate performance is not a guarantee of future results.<\/p>\n<p data-disclaimer-id=\"25\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"4\">4<\/sup> References to third-party products, services, companies, or research are made for informational and comparative purposes only. Plura AI is not affiliated with, endorsed by, or sponsored by any third party named in this article unless explicitly stated. Trademarks and product names referenced remain the property of their respective owners.<\/p>\n<p data-disclaimer-id=\"21\" data-disclaimer-type=\"fixed\">This article is provided for informational purposes only and reflects Plura AI\u2019s understanding at the time of publication. Product capabilities, integrations, and specifications are subject to change. For the most current information, visit plura.ai.<\/p>\n<p data-disclaimer-id=\"27\" data-disclaimer-type=\"fixed\">This article was produced with the assistance of AI tools and reviewed by Plura AI prior to publication.<\/p>\n<\/div>\n<section data-read-next=\"true\">\n<h2>Read Next<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.plura.ai\/articles\/branded-caller-id-best-practices\" target=\"_blank\">Branded Caller ID: Boost Answer Rates and Stop Spam Labels<\/a><\/li>\n<li><a href=\"https:\/\/www.plura.ai\/articles\/branded-caller-id-benefits\" target=\"_blank\">Branded Caller ID Benefits for High-Volume Outbound Teams<\/a><\/li>\n<li><a href=\"https:\/\/www.plura.ai\/articles\/what-is-branded-caller-id\" target=\"_blank\">What Is Branded Caller ID? How It Works and Why It Matters<\/a><\/li>\n<li><a href=\"https:\/\/www.plura.ai\/articles\/branded-caller-id-benefits-centers\" target=\"_blank\">Branded Caller ID Benefits for Outbound Contact Centers<\/a><\/li>\n<li><a href=\"https:\/\/www.plura.ai\/articles\/branded-caller-id-infocision\" target=\"_blank\">Branded Caller ID: InfoCision&#8217;s Approach and Alternatives<\/a><\/li>\n<\/ul>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Stop patients from ignoring your calls. Plura AI delivers verified branded caller ID displays that reduce no-shows and lift answer rates.<\/p>\n","protected":false},"author":106,"featured_media":490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-contact-centers"],"_links":{"self":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts\/491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/comments?post=491"}],"version-history":[{"count":2,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts\/491\/revisions"}],"predecessor-version":[{"id":2329,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts\/491\/revisions\/2329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/media\/490"}],"wp:attachment":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/media?parent=491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/categories?post=491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/tags?post=491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}