{"id":632,"date":"2026-06-18T05:16:56","date_gmt":"2026-06-18T05:16:56","guid":{"rendered":"https:\/\/www.plura.ai\/articles\/branded-caller-id-providers-2026"},"modified":"2026-06-18T05:16:56","modified_gmt":"2026-06-18T05:16:56","slug":"branded-caller-id-providers-2026","status":"publish","type":"post","link":"https:\/\/www.plura.ai\/articles\/branded-caller-id-providers-2026","title":{"rendered":"Branded Caller ID Providers: How to Choose the Right One"},"content":{"rendered":"<p><em>Written by: Matt Beucler, CEO, Plura AI<\/em><\/p>\n<p><em>Updated June 2026<\/em><\/p>\n<h2 id=\"key-takeaways\">Key Takeaways<\/h2>\n<ul>\n<li>Branded caller ID is essential for high-volume U.S. operators in 2026, as 70\u201380% of consumers skip unidentified calls and spam labeling can block calls before they reach devices.<\/li>\n<li>Carrier-owned platforms deliver A-level STIR\/SHAKEN attestation and direct spam remediation, while reseller models introduce latency, shared reputation risks, and potential regulatory exposure under FCC and state onshoring rules.<\/li>\n<li>Plura AI stands out as a carrier-owned solution that combines branded caller ID with stateful omnichannel AI agents and 100% U.S. infrastructure to support compliance and higher answer rates.<\/li>\n<li>Spam remediation at the carrier level, integration with iOS 26 screening, and direct CTIA BCID registry access are critical for maintaining answer rates and avoiding blocks across major networks.<\/li>\n<li>To see how carrier-owned branded caller ID can improve your answer rates while managing regulatory risk, <a href=\"https:\/\/www.plura.ai\/plura-webchat\" target=\"_blank\">book a live demo with Plura AI<\/a>.<\/li>\n<\/ul>\n<h2>Why Branded Caller ID Matters for High-Volume U.S. Operators in 2026<\/h2>\n<p><a href=\"https:\/\/newsroom.transunion.com\/transunion-research-shows-seven-in-10-consumers-miss-legitimate-phone-calls-due-to-fear-of-robocalls-call-spoofing-and-fraud\" target=\"_blank\" rel=\"noindex nofollow\">Approximately 70\u201380% of consumers avoid or block unidentified calls due to fear of fraud or scams<\/a>. For a contact center running thousands of dials per day, that behavior translates directly into wasted media spend, missed pipeline, and declining ROI on every outbound campaign.<\/p>\n<p>The problem intensifies in 2026. Calls from unauthenticated or poorly attested numbers are increasingly flagged as \u201cspam likely\u201d by receiving carriers, and <a href=\"https:\/\/pacificeast.com\/blog\/whats-ahead-for-business-calling-in-2026\" target=\"_blank\" rel=\"noindex nofollow\">spam labeling can be worse than call screening because flagged calls may be blocked by carriers before reaching the device<\/a>. Apple\u2019s iOS 26 call-screening layer intercepts unfamiliar numbers before they ring through, adding another filter between your dialer and your prospect.<\/p>\n<p>Regulatory pressure adds a third dimension. The FCC\u2019s Notice of Proposed Rulemaking (NPRM, CG Docket No. 26-52) describes rules that could expose operators relying on offshore infrastructure or reseller telecom layers to new compliance obligations. State onshoring laws in New York, New Jersey, Connecticut, Missouri, and Florida already restrict offshore handling of certain sensitive consumer data. Operators who have not audited their branded caller ID provider\u2019s infrastructure posture may be carrying regulatory risk they have not priced in.<\/p>\n<h2>Carrier-Owned vs. Reseller Branded Caller ID Models in the U.S.<\/h2>\n<p>The technical distinction between carrier-owned and reseller models determines what a branded caller ID solution can deliver at scale.<\/p>\n<p>Branded caller ID at scale in the U.S. depends on carrier-level authentication combined with a registered business identity dataset transmitted alongside the call signal. The originating carrier validates the call with STIR\/SHAKEN, retrieves brand data from the CTIA (Cellular Telecommunications Industry Association) BCID (Branded Calling ID) registry, and pushes the verified name, logo, and call reason to the recipient device before ringing.<\/p>\n<p>A-level (full) attestation under STIR\/SHAKEN supports the most reliable branded call display. B-level or C-level attestation means the display may not appear or may be flagged as suspicious because the carrier cannot fully verify both the customer and ownership of the specific number.<\/p>\n<p>A reseller model inserts a third-party platform between the originating business and the carrier network. Branded caller ID delivery systems are managed either directly by a carrier or by a third-party platform, which stores branding assets in a centralized secure database. That intermediary layer introduces latency in spam remediation, limits the operator\u2019s ability to manage compliance at origination, and creates a dependency on the reseller\u2019s carrier relationships rather than a direct one.<\/p>\n<p>A carrier-owned platform originates voice traffic on its own FCC-licensed infrastructure, issues branded caller ID directly, and authenticates every call with STIR\/SHAKEN at the source. Plura is its own FCC-licensed audio bridging carrier. Branded caller ID is issued at the carrier level, not bolted on through a third-party CPaaS (Communications Platform as a Service).<\/p>\n<p><a href=\"https:\/\/www.plura.ai\/compare\/plura-ai-vs-bland-ai\" target=\"_blank\">Customers are up to 105% more likely to answer a branded call.<\/a><sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup> That lift is achievable when the branded display is cryptographically signed and delivered through direct carrier integration, not through a reseller layer that inherits a shared reputation pool.<\/p>\n<h2>How Branded Caller ID Works at the Carrier Level<\/h2>\n<p>The carrier-level workflow for branded caller ID follows a defined sequence. The CTIA Branded Calling ID program requires businesses to submit company name, logo, and call reason to an authorized registry. Registration also requires proof of ownership or authorization for the phone numbers, followed by review by an authorized CTIA vetting agent before the data is made available to participating carriers.<\/p>\n<p>Once registered, the workflow on each call proceeds as follows. The originating carrier signs the call with a STIR\/SHAKEN digital certificate at A-level attestation. The terminating carrier receives the authenticated signal, performs a real-time lookup against the CTIA BCID registry, and delivers the verified name, logo, and call reason to the recipient\u2019s handset via an out-of-band data channel. End-user devices on major U.S. carriers receive branded caller ID automatically without any phone, app, or settings change by the recipient.<\/p>\n<p>Carrier-level verification via STIR\/SHAKEN and the CTIA BCID registry makes the branded display cryptographically signed and resistant to spoofing, providing a technical advantage over database-only models such as legacy CNAM (Caller Name) that lack cryptographic security and multi-carrier verification.<\/p>\n<p>To see carrier-owned branded caller ID in practice, <a href=\"https:\/\/www.plura.ai\/plura-webchat\" target=\"_blank\">book a live demo with Plura<\/a> and walk through the full carrier workflow on a real number.<\/p>\n<h2>Reducing Spam Labels with Carrier-Level Branded Caller ID<\/h2>\n<p><a href=\"https:\/\/pacificeast.com\/blog\/whats-ahead-for-business-calling-in-2026\" target=\"_blank\" rel=\"noindex nofollow\">Spam labeling is driven by call behavior, number history, recipient feedback, high call volumes, short durations, and repeated dialing.<\/a> Branded caller ID addresses the identity layer of that problem, and effective remediation requires action at the carrier level, not only at the display layer.<\/p>\n<p>Plura remediates spam labels at the carrier level through its FCC-licensed infrastructure. Because Plura originates voice traffic on its own carrier, it can address label assignments directly rather than routing a remediation request through a third-party reseller who then escalates to the carrier on the operator\u2019s behalf. That intermediary step can add days or weeks to remediation timelines and introduces uncertainty about whether the fix will hold.<\/p>\n<p>Enterprises deploying branded caller ID solutions have achieved increases in answer rates (for example, 25% in one case) and substantial gains in call duration (for example, quadrupled in the same case).<sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup> Those outcomes depend on consistent A-level attestation, active reputation monitoring, and the ability to remediate labels before they compound across a number pool.<\/p>\n<p>On iOS 26, Plura\u2019s AI agents communicate with Apple\u2019s call-screening layer so calls present with the company\u2019s name and the reason for the call. This approach converts screened calls into pickups instead of voicemails. This integration is available to platforms that own their carrier stack and can authenticate at origination.<\/p>\n<p>As noted earlier, the majority of consumers skip unidentified calls. Branded caller ID with active spam remediation provides an operational response to that behavior, not a cosmetic upgrade.<\/p>\n<h2>Evaluation Framework for Branded Caller ID Providers<\/h2>\n<p>The table below covers five criteria that separate carrier-owned platforms from reseller layers for high-volume U.S. operators. Consult qualified counsel when evaluating regulatory posture for your specific operations.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1779339090994-980045ddacd2.png\" alt=\"Plura Security &amp; Compliance dashboard highlighting SOC 2, ISO, and GDPR standards with secure trust verification management.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>Plura Security &amp; Compliance supports SOC 2, ISO, and GDPR standards with trust registration, verification management, and secure AI communications.<\/em><\/figcaption><\/figure>\n<p><sup data-disclaimer-id=\"22\" data-disclaimer-index=\"1\">1<\/sup><\/p>\n<table>\n<thead>\n<tr>\n<th>Criterion<\/th>\n<th>Carrier-Owned Platform<\/th>\n<th>Reseller\/CPaaS Layer<\/th>\n<th>Why It Matters<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Carrier ownership<\/td>\n<td>Direct ownership of FCC-licensed infrastructure<\/td>\n<td>Routes through third-party CPaaS (e.g., Twilio)<sup data-disclaimer-id=\"25\" data-disclaimer-index=\"4\">4<\/sup><\/td>\n<td>Branded caller ID delivery is managed either directly by a carrier or by a third-party platform, and direct ownership enables faster remediation and lower per-minute cost.<\/td>\n<\/tr>\n<tr>\n<td>STIR\/SHAKEN attestation<\/td>\n<td>A-level attestation issued at origination<\/td>\n<td>Attestation level depends on reseller\u2019s carrier relationship<\/td>\n<td>A-level attestation supports the most reliable branded call display, while B or C-level may result in no display or a suspicious flag.<\/td>\n<\/tr>\n<tr>\n<td>Spam remediation<\/td>\n<td>Carrier-level, direct remediation<\/td>\n<td>Escalated through reseller to carrier, slower resolution<\/td>\n<td><a href=\"https:\/\/pacificeast.com\/blog\/whats-ahead-for-business-calling-in-2026\" target=\"_blank\" rel=\"noindex nofollow\">Spam labels can be blocked by carriers before reaching the device<\/a>, and remediation speed determines how long revenue impact persists.<\/td>\n<\/tr>\n<tr>\n<td>U.S. infrastructure posture<\/td>\n<td>100% domestic by architecture<\/td>\n<td>Infrastructure location depends on CPaaS vendor<\/td>\n<td>FCC NPRM CG Docket No. 26-52 and state onshoring laws describe potential liability for operators with offshore infrastructure dependencies.<\/td>\n<\/tr>\n<tr>\n<td>Omnichannel integration<\/td>\n<td>Voice, SMS, RCS, webchat on shared stateful memory<\/td>\n<td>Voice-only or siloed channels with separate memory<\/td>\n<td>Operators running multi-channel outreach need a single conversation record. Siloed channels force customers to repeat themselves and reduce conversion.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Integration Requirements with Dialers and CRMs<\/h2>\n<p>As described earlier, the CTIA registration process typically takes a few weeks for businesses working with direct carrier partners. Branded calling implementation also involves campaign-type review and anti-spam and security checks before calls can be activated on carrier networks.<\/p>\n<p><a href=\"https:\/\/amdtech.com\/providers\/tns-branded-calling\" target=\"_blank\" rel=\"noindex nofollow\">TNS Enterprise Branded Calling integrates with existing phone systems including VoIP, SIP trunking, and traditional lines without requiring changes to the customer\u2019s telephony infrastructure.<\/a><sup data-disclaimer-id=\"25\" data-disclaimer-index=\"4\">4<\/sup><\/p>\n<p>Plura <a href=\"https:\/\/plura.ai\/integrations\" target=\"_blank\" rel=\"noindex nofollow\">integrates with 50+ tools across CRMs (HubSpot, Salesforce, Zoho), dialers, calendars, and attribution platforms<\/a>. The integration layer means branded caller ID and spam remediation operate inside the existing tech stack rather than requiring a parallel deployment. Selecting a provider that maintains direct carrier partnerships can accelerate approval timelines and expand branded display coverage across networks.<\/p>\n<h2>FCC and U.S. Infrastructure Compliance Checklist<\/h2>\n<p>The following checklist describes the regulatory landscape operators can review with qualified counsel. It is not legal advice.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1779337911454-8c3a9645d906.png\" alt=\"Screenshot of Plura\u2019s fully compliant AI communications platform showing business registration and phone number provisioning workflows for AI Voice, SMS, RCS, and Webchat communication automation.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>Plura\u2019s FCC-licensed AI communications platform simplifies compliant business registration and phone number provisioning for AI Voice, SMS, RCS, and Webchat workflows.<\/em><\/figcaption><\/figure>\n<ol>\n<li>Confirm your branded caller ID provider holds an FCC license and originates voice on its own carrier infrastructure, not a third-party CPaaS.<\/li>\n<li>Verify A-level STIR\/SHAKEN attestation is issued at origination on every outbound call, with reference to FCC CG Docket No. 26-52 and the TRACED Act framework.<\/li>\n<li>Confirm your provider has filed in the FCC\u2019s Robocall Mitigation Database and is not among the <a href=\"https:\/\/gist.github.com\/klarrimore\/832ba4ddad0d47fa6e7da7b072a32177\" target=\"_blank\" rel=\"noindex nofollow\">185 voice providers removed from the Robocall Mitigation Database in August 2025 for deficient certifications that included missing STIR\/SHAKEN status declarations<\/a>.<\/li>\n<li>Audit whether your provider\u2019s voice origination, model hosting, data storage, and call recording sit on domestic infrastructure, given FCC NPRM CG Docket No. 26-52 and state onshoring laws in New York, New Jersey, Connecticut, Missouri, and Florida.<sup data-disclaimer-id=\"23\" data-disclaimer-index=\"2\">2<\/sup><\/li>\n<li>Confirm real-time DNC (Do Not Call) scrubbing runs against federal and state registries before each dial, with immutable consent records for TCPA (Telephone Consumer Protection Act, 47 U.S.C. \u00a7 227) audit purposes.<sup data-disclaimer-id=\"22\" data-disclaimer-index=\"1\">1<\/sup><\/li>\n<li>Review your provider\u2019s CTIA BCID registry registration status and confirm number ownership or authorization documentation is current.<\/li>\n<\/ol>\n<h2>Step-by-Step Branded Caller ID Implementation Checklist<\/h2>\n<ol>\n<li>Audit current caller ID posture by pulling a sample of recent outbound numbers and checking spam-label status across Verizon, AT&amp;T, and T-Mobile networks.<\/li>\n<li>Select a carrier-owned branded caller ID provider with A-level STIR\/SHAKEN attestation and direct CTIA BCID registry access.<\/li>\n<li>Submit business identity registration, including company name, logo, and call reason, to the authorized registry.<\/li>\n<li>Complete phone number validation and ownership documentation for all outbound numbers in the campaign pool.<\/li>\n<li>Configure real-time DNC scrubbing and TCPA consent logging within the platform\u2019s compliance engine before any outbound volume goes live.<\/li>\n<li>Run a pilot on a subset of numbers, monitor answer rates and spam-label status for 5 to 7 business days, and confirm branded display is rendering across target carrier networks.<\/li>\n<li>Expand to full volume, activate reputation monitoring, and establish a remediation escalation path directly with the carrier-owning provider.<\/li>\n<\/ol>\n<h2>Conclusion<\/h2>\n<p>The gap between carrier-owned and reseller branded caller ID is operational, not just marketing. It determines whether spam labels get remediated in hours or weeks, whether STIR\/SHAKEN attestation holds at A-level across every call, and whether the platform\u2019s infrastructure posture aligns with 2026 FCC and state onshoring scrutiny.<\/p>\n<p>76% of U.S. adults prefer to engage with businesses that use branded calling over those that do not.<sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup> Many consumers are more willing to answer branded calls from trusted providers such as healthcare organizations and banks. The answer-rate lift is real, but it depends on owning the underlying carrier infrastructure rather than renting it.<\/p>\n<p>Plura AI is a carrier-owned platform that combines branded caller ID, real-time spam remediation, stateful omnichannel AI agents across voice, SMS, RCS, and webchat, and 100% U.S. infrastructure. Every outbound call originates on Plura\u2019s FCC-licensed carrier with A-level STIR\/SHAKEN attestation and direct CTIA BCID registry integration.<\/p>\n<p>Run your numbers through <a href=\"https:\/\/plura.ai\/calculator\" target=\"_blank\">Plura\u2019s calculator<\/a> to check your ROI in real time.<\/p>\n<p>Compare plans and rates side by side on <a href=\"https:\/\/plura.ai\/pricing\" target=\"_blank\">Plura\u2019s pricing page<\/a>.<\/p>\n<h2>Frequently Asked Questions<\/h2>\n<h3>What is the difference between a carrier-owned branded caller ID provider and a reseller?<\/h3>\n<p>A carrier-owned provider holds its own FCC license and originates voice traffic on its own infrastructure. It issues branded caller ID directly, authenticates every call with A-level STIR\/SHAKEN attestation at the source, and can remediate spam labels at the network level without routing requests through an intermediary. A reseller model routes calls through a third-party CPaaS such as Twilio, which means the reseller inherits the CPaaS\u2019s carrier relationships, attestation capabilities, and spam-label reputation pool. For high-volume operators, the practical difference appears in answer rates, remediation speed, and regulatory posture. Plura is its own FCC-licensed audio bridging carrier, which means branded caller ID is issued at origination, not bolted on after the fact.<\/p>\n<h3>How does STIR\/SHAKEN attestation level affect branded caller ID display?<\/h3>\n<p>STIR\/SHAKEN is the FCC\u2019s caller ID authentication framework implemented under the TRACED Act. It assigns three attestation levels to outbound calls. A-level (full) attestation means the originating carrier has verified both the customer\u2019s identity and their authorization to use the specific phone number being called from. B-level means the carrier verified the customer but not the specific number. C-level means the carrier can only confirm the call entered its network at a specific point. Branded caller ID display on recipient devices, including the verified name, logo, and call reason, works most reliably with A-level attestation. B-level or C-level attestation may result in no branded display or a suspicious flag on the recipient\u2019s screen. Operators should confirm their provider issues A-level attestation at origination, not downstream in the call path.<\/p>\n<h3>What regulatory exposure do reseller-based branded caller ID solutions create in 2026?<\/h3>\n<p>Reseller-based solutions introduce two categories of regulatory exposure in 2026. First, if the reseller routes calls through a CPaaS with offshore infrastructure dependencies, the operator may face obligations under FCC NPRM CG Docket No. 26-52, which describes restrictions on offshore handling of certain sensitive consumer data, and under state onshoring laws in New York, New Jersey, Connecticut, Missouri, and Florida. Second, if the reseller\u2019s carrier relationships do not include direct CTIA BCID registry integration or consistent A-level STIR\/SHAKEN attestation, the operator\u2019s calls may be blocked or labeled before reaching the recipient, with no direct remediation path. Operators should consult qualified counsel to assess their specific exposure under applicable federal and state frameworks.<\/p>\n<h3>How long does it take to implement branded caller ID with a carrier-owned provider?<\/h3>\n<p>Implementation timelines vary by provider and the complexity of the number pool being registered. The standard sequence includes business identity registration with the CTIA BCID registry, phone number validation and ownership documentation, campaign-type review, and STIR\/SHAKEN authentication setup. Many businesses can complete these steps and go live within a few weeks when working with a provider that maintains direct carrier partnerships. Providers that route through a reseller layer may face longer approval timelines because each step requires coordination between the reseller and the underlying carrier. Plura\u2019s onboarding sequence moves from discovery audit to pilot test to full go-live in days to weeks depending on conversation complexity, with branded caller ID active from the first outbound call.<\/p>\n<h3>What pricing structures do branded caller ID providers typically use for high-volume operations?<\/h3>\n<p>Branded caller ID providers use several pricing models. Common structures include per-number monthly fees with volume-tiered discounts as the registered number pool scales, per-call or per-impression fees that compound at high dial volumes, and bundled pricing within a broader contact-center or AI agent subscription. For operators running 500 or more daily interactions, per-call pricing can become the largest variable cost in the outbound stack. Bundled pricing, where branded caller ID and spam remediation are included as platform features rather than add-on line items, produces more predictable unit economics at scale. Plura includes branded caller ID and carrier-level spam remediation within its platform tiers. Operators can compare plans and rates on Plura\u2019s pricing page or model their specific volume scenario using Plura\u2019s calculator.<\/p>\n<hr data-disclaimer-divider=\"true\">\n<div data-disclaimer-footer=\"true\">\n<p data-disclaimer-id=\"22\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"1\">1<\/sup> Plura AI maintains SOC 2, HIPAA, ISO, and GDPR posture as part of its platform infrastructure. References to compliance frameworks in this article describe Plura\u2019s platform capabilities and do not constitute a guarantee that any customer using Plura will themselves be compliant with applicable laws or standards. Customers remain solely responsible for their own regulatory obligations, certifications, consent management, recordkeeping, and the claims they make to their own end users. Consult qualified legal counsel for guidance specific to your use case.<\/p>\n<p data-disclaimer-id=\"23\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"2\">2<\/sup> This article describes regulatory frameworks at a general level and does not constitute legal advice. Laws and regulations vary by jurisdiction, change over time, and apply differently depending on facts and circumstances. Readers should consult qualified legal counsel before making compliance decisions.<\/p>\n<p data-disclaimer-id=\"24\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"3\">3<\/sup> Performance figures, customer outcomes, and industry statistics referenced in this article are drawn from cited third-party sources or Plura customer case studies. Individual results vary based on implementation, use case, industry, audience, and execution. Past or aggregate performance is not a guarantee of future results.<\/p>\n<p data-disclaimer-id=\"25\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"4\">4<\/sup> References to third-party products, services, companies, or research are made for informational and comparative purposes only. Plura AI is not affiliated with, endorsed by, or sponsored by any third party named in this article unless explicitly stated. Trademarks and product names referenced remain the property of their respective owners.<\/p>\n<p data-disclaimer-id=\"21\" data-disclaimer-type=\"fixed\">This article is provided for informational purposes only and reflects Plura AI\u2019s understanding at the time of publication. Product capabilities, integrations, and specifications are subject to change. For the most current information, visit plura.ai.<\/p>\n<p data-disclaimer-id=\"27\" data-disclaimer-type=\"fixed\">This article was produced with the assistance of AI tools and reviewed by Plura AI prior to publication.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Plura AI is a carrier-owned branded caller ID solution that raises answer rates and supports compliance. See how it compares to top providers.<\/p>\n","protected":false},"author":106,"featured_media":631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-contact-centers"],"_links":{"self":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts\/632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/comments?post=632"}],"version-history":[{"count":0,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts\/632\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/media\/631"}],"wp:attachment":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/media?parent=632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/categories?post=632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/tags?post=632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}