{"id":788,"date":"2026-06-28T05:20:27","date_gmt":"2026-06-28T05:20:27","guid":{"rendered":"https:\/\/www.plura.ai\/articles\/enterprise-call-center-ai-tools"},"modified":"2026-06-28T05:20:27","modified_gmt":"2026-06-28T05:20:27","slug":"enterprise-call-center-ai-tools","status":"publish","type":"post","link":"https:\/\/www.plura.ai\/articles\/enterprise-call-center-ai-tools","title":{"rendered":"Enterprise Call Center AI Tools: 2026 Buyer&#8217;s Guide"},"content":{"rendered":"<p><em>Written by: Matt Beucler, CEO, Plura AI<\/em><\/p>\n<h2>Key Takeaways for Enterprise Contact Centers<\/h2>\n<ul>\n<li>\n<p>Enterprise call center AI tools must align with 2026 regulatory standards, including FCC NPRM, state onshoring laws, and frameworks such as SOC 2, HIPAA, TCPA, and DNC.<sup data-disclaimer-id=\"22\" data-disclaimer-index=\"1\">1<\/sup><\/p>\n<\/li>\n<li>\n<p>Carrier ownership enables branded caller ID, SHAKEN\/STIR authentication, and real-time compliance controls at the point of call origination.<\/p>\n<\/li>\n<li>\n<p>Stateful cross-channel memory supports seamless, context-aware conversations across voice, SMS, RCS, and webchat without forcing customers to repeat themselves.<\/p>\n<\/li>\n<li>\n<p>Plura AI reduces contact center costs by 70 to 90% versus traditional operations by running autonomous AI at 100% utilization and removing turnover-related overhead.<sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup><\/p>\n<\/li>\n<li>\n<p>Enterprises ready to modernize can <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.plura.ai\/plura-webchat\"><strong>book a live demo with Plura<\/strong><\/a> to compare the platform against current operations and compliance requirements.<\/p>\n<\/li>\n<\/ul>\n<h2>How Enterprise Contact Centers Operate Today<\/h2>\n<p>The U.S. contact center industry spends <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.plura.ai\/guides\/ai-communications-strategy\">$25 to $50 billion annually<\/a>, with <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.plura.ai\/guides\/ai-communications-strategy\">60 to 70% of operating costs tied to agent labor<\/a>.<sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup> Annual agent turnover runs <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.plura.ai\/guides\/ai-communications-strategy\">35 to 45%<\/a>, which forces constant hiring and retraining cycles that consume budget without improving performance. Four solution categories dominate the market, and each carries specific trade-offs.<\/p>\n<p><strong>In-house human teams<\/strong> provide brand control and direct visibility into compliance, but they scale linearly. More volume requires more headcount, and peak seasons like Medicare AEP or tax season require hiring months ahead of demand. <strong>Offshore BPOs (Business Process Outsourcers)<\/strong> reduced costs for two decades through wage arbitrage, but that model now faces converging federal and state regulatory pressure.<\/p>\n<p><strong>CPaaS-based (Communications Platform as a Service) AI tools<\/strong> represent the recent wave of AI voice and SMS platforms. Most resell APIs from third-party telecom carriers such as Twilio.<sup data-disclaimer-id=\"25\" data-disclaimer-index=\"4\">4<\/sup> They typically lack carrier ownership, branded caller ID at origination, and stateful memory across channels. <strong>End-to-end AI platforms<\/strong> that own the full stack, including the carrier, compliance engine, and conversation database, form the emerging category built for the regulatory and operational environment of 2026.<\/p>\n<p>The gap between customer expectations and operator capacity keeps widening. The industry standard for first contact on an inbound lead is 47 or more hours. Contacting a lead within 5 minutes makes that lead up to <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.plura.ai\/calculator\">100 times more likely to connect<\/a>. Human-only models cannot close that gap at scale.<\/p>\n<p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.plura.ai\/plura-webchat\"><strong>Book a live demo with Plura<\/strong><\/a> to see how the full-stack platform performs against your current operation.<\/p>\n<h2>Regulatory and Compliance Requirements in 2026<\/h2>\n<p>The operational advantages of AI contact centers only matter when the platform can run within applicable legal and regulatory boundaries. The regulatory landscape for enterprise contact centers shifted significantly in 2025 and 2026, and compliance posture now influences which solutions remain viable. Enterprise buyers in regulated industries should consult qualified legal counsel when evaluating their obligations under the following frameworks. This section describes the landscape neutrally and does not provide legal advice.<\/p>\n<p>The FCC NPRM (CG Docket No. 26-52) proposes a 30% cap on offshore customer-service calls and restrictions on offshore handling of sensitive consumer data, including passwords, multi-factor authentication codes, Social Security numbers, and banking and card data.<sup data-disclaimer-id=\"23\" data-disclaimer-index=\"2\">2<\/sup> Companion federal proposals include the Keep Call Centers in America Act (S.2495) and the Foreign Robocall Elimination Act (S.2666), which expand the federal perimeter for contact center operations.<sup data-disclaimer-id=\"23\" data-disclaimer-index=\"2\">2<\/sup> At the state level, New York\u2019s Call Center Jobs Act carries penalties up to $10,000 per day, New Jersey has enacted a similar statute, Connecticut restricts offshore handling in state contracts, Missouri has issued an offshore-disclosure executive order, and Florida limits offshore handling of medical information.<\/p>\n<p>Plura AI\u2019s compliance infrastructure spans multiple frameworks, and each framework maps to specific technical controls in the platform.<sup data-disclaimer-id=\"22\" data-disclaimer-index=\"1\">1<\/sup> The table below outlines how Plura supports customer compliance efforts from a technical perspective while keeping regulatory responsibility with the customer.<\/p>\n<table style=\"min-width: 50px\">\n<colgroup>\n<col style=\"min-width: 25px\">\n<col style=\"min-width: 25px\"><\/colgroup>\n<tbody>\n<tr>\n<th colspan=\"1\" rowspan=\"1\">\n<p>Framework<\/p>\n<\/th>\n<th colspan=\"1\" rowspan=\"1\">\n<p>Plura Support<\/p>\n<\/th>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>SOC 2<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p><a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/www.plura.ai\/products\/compliance\">SOC 2 Type II certified<\/a>, continuous monitoring, and third-party audits<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>HIPAA<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>End-to-end encryption, access controls, and audit logging for protected health information<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>ISO Certification<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>ISO certified<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>GDPR<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Support for European operations<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>SHAKEN\/STIR<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Caller-ID authentication on every outbound voice call<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>TCPA Compliance<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Pre-loaded rule sets, real-time scrubbing, and an immutable consent ledger<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>DNC Compliance<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Real-time federal and state DNC registry checks before every outbound contact<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Supporting these frameworks does not transfer compliance obligations from the customer to Plura. Customers remain responsible for their own certifications and regulatory posture. Full details on Plura\u2019s compliance infrastructure are available at <a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/www.plura.ai\/products\/compliance\">plura.ai\/products\/compliance<\/a>.<\/p>\n<h2>Why Carrier Ownership Drives Branded Caller ID<\/h2>\n<p>Most AI voice platforms in the market today run as software layers on top of third-party CPaaS providers such as Twilio. They do not hold a carrier license, so they cannot issue branded caller ID at origination, cannot enforce real-time DNC scrubbing at the carrier level, and cannot remediate spam labels without working through a reseller. The compliance posture sits outside the platform.<\/p>\n<p>Plura owns its FCC-licensed audio-bridging carrier. Voice traffic originates on Plura\u2019s domestic infrastructure rather than a third-party CPaaS. This structure enables direct issuance of branded caller ID, SHAKEN\/STIR authentication on every outbound call, and compliance controls enforced at origination instead of added later. When a call displays a company name and a clear reason for the call instead of \u201cSpam Likely,\u201d pickup rates increase. Plura\u2019s AI also communicates with Apple\u2019s iOS 26 call-screening layer, which converts screened calls into live pickups instead of voicemails.<\/p>\n<p>Platforms that depend on Twilio and operate purely as software layers follow the same pattern as other CPaaS-based tools in this category. Carrier ownership functions as an architectural foundation, not a single feature. It determines whether branded caller ID, real-time DNC scrubbing, and spam-label remediation are technically achievable.<\/p>\n<h2>How Stateful Cross-Channel Memory Works<\/h2>\n<p>Single-channel AI tools treat every conversation as a new event. A customer who texts at 9 a.m. often has to re-explain their situation when a call arrives at noon, because the voice agent and SMS agent run as separate products with separate memories, sometimes from different vendors.<\/p>\n<p>Plura\u2019s AI Voice, AI SMS, AI RCS, and AI Webchat all connect to a <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.plura.ai\/compare\/plura-ai-vs-vapi\">Stateful Conversation Database that maintains full conversation history across channels<\/a>. Every interaction ties to a customer token such as phone number, email, or internal ID and persists in a single store. The AI reads and writes to this store during every conversation, referencing what was offered, what was accepted, what was declined, and what remains open.<\/p>\n<p>A negotiation flow can recall a prior counter-offer and use it to anchor the next outreach. A qualification flow can carry answers from an SMS thread into a voice call without repeating questions. This architecture creates conversations that feel continuous instead of fragmented.<\/p>\n<p>The value compounds over time because every interaction adds context that sharpens the next one. The human-facing view of this same database appears in the Unified Inbox, which consolidates voice transcripts, SMS threads, RCS exchanges, and webchat sessions for each customer on a single screen.<\/p>\n<h2>Integration Requirements for Existing Stacks<\/h2>\n<p>Plura connects to <a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/www.plura.ai\/integrations\">50+ tools across 10+ categories<\/a>, including CRMs such as HubSpot, Salesforce, and Zoho. It also connects to calendars such as Cal.com, Calendly, and Google Calendar, attribution platforms such as Cometly, Retreaver, and Ringba, and document signers such as DocuSign and PandaDoc.<\/p>\n<p>The platform integrates with payment processors including Stripe, Shopify, and CheckoutChamp, data enrichment providers such as People Data Labs, FullContact, and Enformion, and automation platforms such as Zapier, Make, and Go High Level. The AI agent reads the correct customer record, books the correct calendar, triggers the correct post-conversation event, and reports back into the dashboards operators already use.<\/p>\n<p>Teams can maintain their current systems. Plura layers into the existing stack instead of forcing a rip-and-replace project.<\/p>\n<h2>TCO and ROI Benchmarks for AI vs Human Teams<\/h2>\n<p>The cost gap between traditional contact-center operations and an AI platform is substantial. For a 100-seat contact center, <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.plura.ai\/guides\/ai-communications-strategy\">traditional operations cost $4 million to $7 million annually, while Plura costs $300,000 to $700,000<\/a><sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup> at equivalent volume. Three structural differences drive this gap.<\/p>\n<p>AI agents run at 100% talk utilization compared with <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.plura.ai\/calculator\">the 40% typical of human agents<\/a>. AI agents do not incur taxes, benefits, commissions, or real estate costs. There is also no rehiring cycle driven by the 35 to 45% annual turnover discussed earlier.<\/p>\n<p>In a 15-agent example at default inputs, a human team paying $20 per hour with standard overhead costs $60,000 per month. Six Plura agents replacing 15 humans at $15 per hour and 100% talk utilization cost $14,400 per month. That structure produces <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.plura.ai\/calculator\">$45,600 in savings in the first 30 days, $547,200 over 12 months, and $2,736,000 over 60 months<\/a>.<sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup> Gartner\u2019s customer service benchmarks put the <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.gartner.com\/en\/documents\/5164231\">median cost per assisted contact at $13.50<\/a>.<sup data-disclaimer-id=\"25\" data-disclaimer-index=\"4\">4<\/sup> which compounds quickly at scale.<\/p>\n<p>Teams can run their own numbers through <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.plura.ai\/calculator\">Plura\u2019s ROI calculator<\/a> to evaluate specific scenarios in real time.<\/p>\n<h2>Decision Framework for Enterprise Buyers<\/h2>\n<p>Three questions structure the evaluation for most enterprise buyers.<\/p>\n<p><strong>Current call volume and media spend<\/strong>. Plura\u2019s full-stack architecture, which includes carrier ownership, stateful memory, and real-time compliance controls, delivers maximum value at enterprise scale. That depth carries a platform cost that requires sufficient volume to justify the investment. Operations running fewer than 500 daily customer interactions or spending under $5,000 per month on paid media often do not generate enough ROI to offset the platform cost, so a lighter tool may fit better.<\/p>\n<p><strong>Voice automation versus agent assist<\/strong>. Agent-assist tools such as Cresta or Salesforce agents support human agents with real-time prompts and note-taking.<sup data-disclaimer-id=\"25\" data-disclaimer-index=\"4\">4<\/sup> Autonomous AI platforms such as Plura replace the human in the conversation for qualifying, scheduling, and follow-up flows, and then warm-transfer to a U.S. agent when a workflow gate triggers. High-volume operations with linear cost-scaling issues typically require autonomous automation rather than assist layers.<\/p>\n<p><strong>Existing CRM and telephony stack<\/strong>. Plura\u2019s 50+ integrations cover the most common enterprise stacks. Buyers should confirm that their CRM, calendar, and attribution tools appear in the <a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/www.plura.ai\/integrations\">full integration directory<\/a> before shortlisting. Teams can compare plans and rates at <a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/www.plura.ai\/pricing\">plura.ai\/pricing<\/a>.<\/p>\n<h2>Frequently Asked Questions<\/h2>\n<p><strong>What separates an end-to-end AI platform from a CPaaS-based AI tool?<\/strong><br \/>A CPaaS-based AI tool runs as a software layer on top of a third-party telecom carrier such as Twilio. It rents carrier infrastructure, so it cannot issue branded caller ID at origination, cannot enforce DNC scrubbing at the carrier level, and inherits the carrier\u2019s spam-label reputation. An end-to-end AI platform such as Plura owns the FCC-licensed carrier, the compliance engine, and the conversation database in a single integrated stack. The platform enforces its compliance posture at origination instead of adding it later.<\/p>\n<p><strong>What U.S. compliance topics are most pressing for enterprise contact centers in 2026?<\/strong><br \/>The FCC NPRM (CG Docket No. 26-52) proposes a 30% cap on offshore customer-service calls and restrictions on offshore handling of sensitive consumer data. The Keep Call Centers in America Act (S.2495) and the Foreign Robocall Elimination Act (S.2666) expand the federal perimeter. At the state level, New York, New Jersey, Connecticut, Missouri, and Florida have enacted or proposed laws that limit offshore handling of medical, financial, and consumer data. Enterprises should consult qualified legal counsel to assess their specific obligations under these frameworks. Plura supports compliance with SOC 2, HIPAA, ISO certification, GDPR, SHAKEN\/STIR, TCPA, and DNC requirements, consistent with the earlier description of customer responsibility for regulatory posture.<sup data-disclaimer-id=\"22\" data-disclaimer-index=\"1\">1<\/sup><\/p>\n<p><strong>How does omnichannel memory work in practice?<\/strong><br \/>Plura\u2019s Stateful Conversation Database keys every interaction to a customer token across voice, SMS, RCS, and webchat. When a customer texts at 9 a.m. and receives a call at noon, the voice agent already knows what was discussed, what was offered, and what objections appeared. The customer does not need to repeat information. Sensitive data fields are redacted at the field level and routed through HIPAA-aligned channels. The same memory layer powers the Unified Inbox, so human agents see the same context the AI uses when a warm transfer occurs.<\/p>\n<p><strong>How long does implementation take?<\/strong><br \/>A simple inbound qualification flow typically goes live within days. A complex multi-step intake, such as a 25-question health-history survey, often requires one to two months because the workflow logic needs design and validation. Plura\u2019s onboarding sequence includes a discovery audit, intake of sample calls and existing scripts, an overnight build of a conversation mockup, a review meeting, engineering build, pilot test on a subset of live calls, and full go-live. All annual contracts include a 90-day opt-out window.<\/p>\n<p><strong>How should enterprises evaluate ROI before committing?<\/strong><br \/>The most direct method uses Plura\u2019s ROI calculator at plura.ai\/calculator with actual headcount, hourly rates, talk-utilization rates, and overhead figures. The calculator surfaces 30-day, 12-month, and 60-month savings against the current cost structure. For regulated industries, teams should also consider the compliance liability exposure of offshore contracts under the FCC NPRM and applicable state laws, which may not appear in a standard cost-per-seat comparison but still affect the balance sheet.<\/p>\n<h2>Conclusion and Next Steps<\/h2>\n<p>Evaluating enterprise call center AI tools in 2026 requires five criteria. Buyers should review regulatory and infrastructure posture under the FCC NPRM and state onshoring laws, carrier ownership for branded caller ID and spam-label remediation, stateful cross-channel memory across voice, SMS, RCS, and webchat, integration depth with existing CRM and telephony stacks, and TCO against the $4 million to $7 million traditional contact-center benchmark. Plura supports compliance with SOC 2, HIPAA, ISO certification, GDPR, SHAKEN\/STIR, TCPA, and DNC requirements, runs on 100% U.S. infrastructure by architecture, owns its FCC-licensed carrier, and delivers sub-5-second memory-driven conversations across all four channels.<\/p>\n<p>Next steps for enterprise buyers include conducting an internal workflow audit to identify the highest-volume conversation types, aligning compliance and operations stakeholders on the regulatory exposure of current offshore or CPaaS-based contracts, and running a comparative evaluation against the criteria in this guide. <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.plura.ai\/plura-webchat\"><strong>Schedule a platform walkthrough<\/strong><\/a> to evaluate Plura against your compliance requirements and workflow audit results.<\/p>\n<div data-type=\"horizontalRule\">\n<hr>\n<\/div>\n<div data-disclaimer-footer=\"true\">\n<p data-disclaimer-id=\"22\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"1\">1<\/sup> Plura AI maintains SOC 2, HIPAA, ISO, and GDPR posture as part of its platform infrastructure. References to compliance frameworks in this article describe Plura\u2019s platform capabilities and do not constitute a guarantee that any customer using Plura will themselves be compliant with applicable laws or standards. Customers remain solely responsible for their own regulatory obligations, certifications, consent management, recordkeeping, and the claims they make to their own end users. Consult qualified legal counsel for guidance specific to your use case.<\/p>\n<p data-disclaimer-id=\"23\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"2\">2<\/sup> This article describes regulatory frameworks at a general level and does not constitute legal advice. Laws and regulations vary by jurisdiction, change over time, and apply differently depending on facts and circumstances. Readers should consult qualified legal counsel before making compliance decisions.<\/p>\n<p data-disclaimer-id=\"24\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"3\">3<\/sup> Performance figures, customer outcomes, and industry statistics referenced in this article are drawn from cited third-party sources or Plura customer case studies. Individual results vary based on implementation, use case, industry, audience, and execution. Past or aggregate performance is not a guarantee of future results.<\/p>\n<p data-disclaimer-id=\"25\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"4\">4<\/sup> References to third-party products, services, companies, or research are made for informational and comparative purposes only. Plura AI is not affiliated with, endorsed by, or sponsored by any third party named in this article unless explicitly stated. Trademarks and product names referenced remain the property of their respective owners.<\/p>\n<p data-disclaimer-id=\"21\" data-disclaimer-type=\"fixed\">This article is provided for informational purposes only and reflects Plura AI\u2019s understanding at the time of publication. Product capabilities, integrations, and specifications are subject to change. For the most current information, visit plura.ai.<\/p>\n<p data-disclaimer-id=\"27\" data-disclaimer-type=\"fixed\">This article was produced with the assistance of AI tools and reviewed by Plura AI prior to publication.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Compare top enterprise call center AI tools for voice, SMS, and webchat. Plura AI cuts contact center costs by up to 90%. Book a live demo today.<\/p>\n","protected":false},"author":106,"featured_media":787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-contact-centers"],"_links":{"self":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts\/788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/comments?post=788"}],"version-history":[{"count":0,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts\/788\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/media\/787"}],"wp:attachment":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/media?parent=788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/categories?post=788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/tags?post=788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}