{"id":902,"date":"2026-07-07T05:52:52","date_gmt":"2026-07-07T05:52:52","guid":{"rendered":"https:\/\/www.plura.ai\/articles\/best-agency-lead-qualification-tools"},"modified":"2026-07-07T05:52:52","modified_gmt":"2026-07-07T05:52:52","slug":"best-agency-lead-qualification-tools","status":"publish","type":"post","link":"https:\/\/www.plura.ai\/articles\/best-agency-lead-qualification-tools","title":{"rendered":"Best Tools to Automate Your Agency Lead Qualification"},"content":{"rendered":"<p><em>Written by: Matt Beucler, CEO, Plura AI<\/em><\/p>\n<p><em>Updated July 6, 2026<\/em><\/p>\n<h2 id=\"key-takeaways\">Key Takeaways for High-Volume Agencies<\/h2>\n<ul>\n<li>Traditional lead scoring and routing tools identify MQLs but do not start real-time conversations. Average B2B response times of 42-47 hours crush conversion rates.<\/li>\n<li>Agencies relying on manual SDR qualification hit a hard capacity ceiling of 5-8 clients per account manager. Automating the conversational layer expands that capacity to 15-20 clients without added headcount.<\/li>\n<li>A complete agency qualification stack combines CRM scoring, enrichment and sequencing, conversational AI agents, and calendar routing. Plura AI supplies the missing real-time conversational layer that contacts leads in under 5 seconds across voice, SMS, RCS, and webchat.<\/li>\n<li>Plura runs on FCC-licensed, 100% U.S. infrastructure with TCPA\/DNC rule sets, stateful cross-channel memory, and native integrations to HubSpot, Salesforce, Calendly, and Zapier. This setup removes response-time delays and supports compliance workflows.<\/li>\n<li>Agencies using Plura see margins rise from the typical 15-25% range to 35-50% while cutting cost-per-qualified-lead from $85-$200 down to $25-$60.<sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup> <a href=\"https:\/\/www.plura.ai\/plura-webchat\" target=\"_blank\">Book a live demo with Plura AI<\/a> to model the ROI for your client roster.<\/li>\n<\/ul>\n<h2>Why Lead Scoring Alone Leaves Qualified Prospects Waiting<\/h2>\n<p>Lead scoring and routing tools produce marketing-qualified leads (MQLs). They do not produce a conversation. After a lead crosses a scoring threshold, a human sales development representative (SDR) still has to research the account, craft outreach, and find time to dial. <a href=\"https:\/\/withsurface.com\/blog\/b2b-lead-conversion-benchmarks-for-2025\" target=\"_blank\" rel=\"noindex nofollow\">The average B2B lead response time sits at 42-47 hours<\/a>, with 55% of companies taking five or more days or never responding at all.<\/p>\n<p>The cost of that delay is measurable. <a href=\"https:\/\/www.plura.ai\/glossary\/speed-to-lead\" target=\"_blank\">Leads contacted within one minute are 391% more likely to convert than those contacted after 24 hours<\/a>.<sup data-disclaimer-id=\"24\" data-disclaimer-index=\"3\">3<\/sup> <a href=\"https:\/\/www.plura.ai\/glossary\/speed-to-lead\" target=\"_blank\">Harvard Business Review research found that companies responding within five minutes are 100 times more likely to connect with a prospect than those waiting 30 minutes<\/a>. Accurate scoring does not help conversion when the first contact arrives four hours later.<\/p>\n<p>These delays reflect a fundamental capacity constraint, not just a prioritization issue. For agencies running lead-gen campaigns across 10 or more clients, the problem compounds. <a href=\"https:\/\/monday.com\/blog\/crm-and-sales\/inbound-pipeline-ai-sdr\" target=\"_blank\" rel=\"noindex nofollow\">Each SDR can realistically qualify only 15-20 leads per day when accounting for research, personalized outreach, and CRM logging<\/a>. This limit creates a hard ceiling on throughput regardless of inbound volume. Scoring tools surface the leads, but they do not contact them.<\/p>\n<h2>The 60-Second Response Economics for Agencies<\/h2>\n<p>Manual SDR qualification caps account manager capacity at <a href=\"https:\/\/www.plura.ai\/guides\/ai-agency-communications\" target=\"_blank\">5-8 clients before quality starts declining<\/a>. Beyond that threshold, response times slip, follow-up cadences break down, and client reporting becomes inconsistent. The agency stops growing and starts managing churn.<\/p>\n<p>The margin math is direct. <a href=\"https:\/\/www.plura.ai\/guides\/ai-agency-communications\" target=\"_blank\">Agency teams spend 40% of their time on operational tasks like lead follow-up rather than strategy<\/a>. That operational load keeps margins in the 15-25% range typical of manual operations. Automating the qualification layer reclaims that capacity and shifts it toward billable strategy work.<\/p>\n<p>Blazeo&#8217;s 2026 benchmark of 573 companies across six industries found that companies using AI or automated routing met the under-15-minute response standard 62.5% of the time, versus 39.1% for manual-only operations. Infrastructure, not intent, drives that performance gap.<\/p>\n<p>Run your numbers through <a href=\"https:\/\/www.plura.ai\/calculator\" target=\"_blank\">Plura&#8217;s calculator to check your ROI in real time<\/a>.<\/p>\n<h2>CRM and Scoring Platforms as the Foundation Layer<\/h2>\n<p>Every agency qualification stack starts with a CRM platform that holds contact records, tracks engagement history, and applies lead scores based on behavioral and firmographic signals.<\/p>\n<p><strong>HubSpot<\/strong> is a cloud-based CRM and marketing automation platform that scores leads based on page visits, form fills, and email engagement, then routes MQLs to sales queues through workflow automation. <strong>Salesforce<\/strong> is an enterprise CRM platform with Einstein AI scoring that ranks leads by conversion probability using historical deal data and behavioral signals. <strong>Zoho CRM<\/strong> is a mid-market CRM platform with built-in lead scoring, workflow rules, and native integration with Zoho&#8217;s broader marketing and telephony suite.<sup data-disclaimer-id=\"25\" data-disclaimer-index=\"4\">4<\/sup><\/p>\n<p>All three integrate directly with Plura through its <a href=\"https:\/\/www.plura.ai\/integrations\" target=\"_blank\" rel=\"noindex nofollow\">50+ integration directory<\/a>. A lead that crosses a scoring threshold in any of these platforms can trigger an immediate Plura conversation without manual handoff.<\/p>\n<h2>Enrichment and Sequencing Tools for Outbound Layer<\/h2>\n<p>Enrichment and sequencing tools add firmographic and contact data to raw leads and automate multi-touch outreach cadences before a human conversation begins.<\/p>\n<p><strong>Apollo.io<\/strong> is a sales intelligence and engagement platform that combines a 230M+ contact database with automated email and call sequencing for outbound prospecting. <strong>ZoomInfo<\/strong> is a B2B data platform that provides company and contact intelligence, intent signals, and workflow triggers for outbound sales and marketing teams. <strong>Outreach<\/strong> is a sales execution platform that manages multi-step outbound sequences across email, phone, and LinkedIn, with AI-assisted messaging recommendations and pipeline analytics.<sup data-disclaimer-id=\"25\" data-disclaimer-index=\"4\">4<\/sup><\/p>\n<p>These tools generate outbound pipeline and surface intent signals. They do not conduct real-time qualification conversations. That gap is where response time and conversion rates diverge.<\/p>\n<h2>AI Voice and SMS Agents as the Conversational Layer<\/h2>\n<p>The conversational layer fills the largest gap in most agency stacks. Scoring identifies who to contact. Sequencing sends the first touch. Neither layer holds a real-time, memory-driven qualification conversation that adapts to what the prospect says and routes only qualified leads to a human.<\/p>\n<p>Plura AI is an FCC-licensed platform of AI agents that run voice, SMS, RCS (rich communication services), and webchat conversations on 100% U.S. infrastructure. These agents contact leads in under 5 seconds and hold stateful conversations across every channel. Unlike Twilio-based API resellers that wrap third-party telecom infrastructure, Plura owns its FCC-licensed audio bridging carrier, issues branded caller ID at the carrier level, and runs real-time DNC (Do Not Call) scrubbing and TCPA (Telephone Consumer Protection Act) litigator list filtering as first-class platform layers. Every channel, including voice, SMS, RCS, and webchat, shares a single Stateful Conversation Database. A lead that texted at 9 a.m. is recognized when the call comes at noon without re-qualification.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1779338680098-bf2bbd201647.png\" alt=\"Plura Unified Inbox interface showing centralized AI Voice, SMS, RCS, and Webchat conversations in one omnichannel workspace.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>Plura Unified Inbox centralizes AI Voice, SMS, RCS, and Webchat conversations into one streamlined omnichannel communication workspace.<\/em><\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.plura.ai\/plura-webchat\" target=\"_blank\">Book a live demo with Plura<\/a> to see the conversational qualification layer running on a live agency workflow.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1779338970100-7644e3233eb9.png\" alt=\"Plura Webchat interface showing AI-powered customer messaging, automated responses, and real-time conversational engagement.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>Plura Webchat delivers AI-powered customer conversations with real-time engagement, automated responses, and seamless appointment scheduling.<\/em><\/figcaption><\/figure>\n<h2>Calendar Routing and Workflow Handoff Layer<\/h2>\n<p>Once an AI agent qualifies a lead, the handoff to a human closer needs to happen without friction or delay.<\/p>\n<p><strong>Calendly<\/strong> is a scheduling automation platform that lets prospects self-book meetings based on real-time calendar availability, with routing rules that assign bookings to the correct rep or team. <strong>Cal.com<\/strong> is an open-source scheduling platform with flexible routing forms, round-robin assignment, and native webhook support for CRM and workflow integrations. <strong>Zapier<\/strong> is a no-code automation platform that connects 7,000+ apps through trigger-and-action workflows, enabling post-qualification events like CRM record creation, Slack notifications, and calendar invites to fire automatically.<\/p>\n<p>Plura integrates natively with Calendly, Cal.com, and Zapier. A qualified handoff from an AI conversation can trigger a booked meeting and a CRM update in the same workflow step.<\/p>\n<h2>2026 Compliance and U.S. Infrastructure Checklist<\/h2>\n<p>The TCPA describes rules for automated and AI-generated voice calls and text messages to U.S. consumers. The FCC&#8217;s February 2024 declaratory ruling classified AI-generated voices as &#8220;artificial or prerecorded voice&#8221; within the TCPA framework. The National DNC Registry and state-level DNC lists apply to outbound campaigns. A2P 10DLC (application-to-person, 10-digit long code) registration is mandatory for business SMS in the U.S., with all major U.S. carriers blocking 100% of unregistered 10DLC traffic as of February 1, 2025.<sup data-disclaimer-id=\"23\" data-disclaimer-index=\"2\">2<\/sup><\/p>\n<p>State-level requirements vary. Texas SB 140 references AI voice disclosure, and California, Florida, Colorado, Illinois, and Utah have additional state-level AI disclosure or consent-reference provisions. The FCC NPRM (CG Docket No. 26-52) proposes additional restrictions on offshore handling of sensitive consumer data. Agencies should consult qualified legal counsel to assess their specific obligations under applicable federal and state frameworks.<\/p>\n<p>Plura supports compliance through pre-loaded TCPA and DNC rule sets, real-time DNC scrubbing before every outbound contact, immutable consent records, automatic quiet-hours enforcement through time-zone detection, SOC 2, HIPAA, and ISO certification, and STIR\/SHAKEN caller ID verification on every outbound voice call.<sup data-disclaimer-id=\"22\" data-disclaimer-index=\"1\">1<\/sup> Plura runs on 100% U.S. infrastructure by architecture, with voice origination, model hosting, data storage, and call recording all on domestic infrastructure.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1779337911454-8c3a9645d906.png\" alt=\"Screenshot of Plura\u2019s fully compliant AI communications platform showing business registration and phone number provisioning workflows for AI Voice, SMS, RCS, and Webchat communication automation.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>Plura\u2019s FCC-licensed AI communications platform simplifies compliant business registration and phone number provisioning for AI Voice, SMS, RCS, and Webchat workflows.<\/em><\/figcaption><\/figure>\n<p>Compare plans and rates side by side at <a href=\"https:\/\/www.plura.ai\/pricing\" target=\"_blank\" rel=\"noindex nofollow\">plura.ai\/pricing<\/a>.<\/p>\n<h2>Proven Agency Stack for Inbound and Outbound Flows<\/h2>\n<p>A complete agency qualification stack runs two parallel flows with Plura as the conversational engine in both.<\/p>\n<p>On the inbound side, a prospect submits a form or initiates a webchat. The CRM creates a record and applies an initial score. Plura&#8217;s AI Webchat or AI Voice agent contacts the lead in under 5 seconds, conducts a qualification conversation using real-time enrichment data from 30+ sources, updates the lead record with qualification status and conversation transcript, and routes qualified leads to a booked calendar slot via Calendly or Cal.com. Unqualified leads are tagged and placed into a nurture sequence.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1779338746890-b49b2d3e2bbd.png\" alt=\"Plura Lead Intelligence dashboard showing AI-powered lead enrichment, customer validation, and automated qualification insights.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>Plura Lead Intelligence enriches customer data with AI-powered insights, validation, and lead qualification to improve conversion performance.<\/em><\/figcaption><\/figure>\n<p>On the outbound side, Apollo.io or ZoomInfo surfaces a target list based on ICP (ideal customer profile) criteria. Outreach or a similar sequencing tool sends the first email touch. Plura&#8217;s AI SMS or AI Voice agent follows up on engaged signals, conducts the qualification conversation with stateful memory across channels, and routes qualified leads to the human closer with a full conversation transcript already in the CRM.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1779338938448-00c130f59594.png\" alt=\"Plura SMS interface showing AI-powered business text messaging, automated customer conversations, and personalized engagement workflows.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>Plura SMS enables personalized AI-powered text messaging with real-time customer engagement, automation, and conversational workflows.<\/em><\/figcaption><\/figure>\n<p>Both flows share the same Stateful Conversation Database. A lead that entered through inbound webchat and later received an outbound SMS follow-up is treated as a single continuous conversation, not two separate contacts.<\/p>\n<h2>Measuring Margin Impact Across Clients<\/h2>\n<p>The margin impact of automating the qualification layer is measurable at the account manager level and the agency P&amp;L level.<\/p>\n<p><a href=\"https:\/\/www.plura.ai\/guides\/ai-agency-communications\" target=\"_blank\">Agencies using Plura handle 15-20 clients per account manager, versus 5-8 in manual operations<\/a>. That 2-3x capacity expansion does not require additional headcount. The same team serves a larger client base because the AI handles the qualification volume that previously consumed 40% of operational time.<\/p>\n<p><a href=\"https:\/\/www.plura.ai\/guides\/ai-agency-communications\" target=\"_blank\">Industry profit margins shift from 15-25% to 35-50% with AI deployment<\/a>. This margin expansion connects directly to the drop in cost per qualified lead. <a href=\"https:\/\/www.plura.ai\/guides\/ai-marketing-automation\" target=\"_blank\">Cost per qualified lead falls from $85-$200 in traditional manual operations to $25-$60 with AI-powered qualification<\/a>. The cost reduction comes from faster routing that removes wasted SDR time and automated qualification that removes labor cost from the first conversation.<\/p>\n<p>At the platform level, <a href=\"https:\/\/plura.ai\/guides\/ai-communications-strategy\" target=\"_blank\" rel=\"noindex nofollow\">Plura&#8217;s total cost of ownership of $300,000-$700,000 per year<\/a> replaces traditional contact-center economics of $4M-$7M on equivalent volume, per <a href=\"https:\/\/www.plura.ai\/guides\/ai-communications-strategy\" target=\"_blank\">plura.ai\/guides\/ai-communications-strategy<\/a>.<\/p>\n<p><a href=\"https:\/\/www.plura.ai\/plura-webchat\" target=\"_blank\">Book a live demo with Plura<\/a> to walk through the margin model for your specific client roster and volume.<\/p>\n<h2>Frequently Asked Questions<\/h2>\n<h3>How long does it take to deploy an automated lead qualification stack for an agency?<\/h3>\n<p>Timeline depends on the complexity of the qualification workflow and the number of client accounts being onboarded. A simple inbound qualification flow for a single client can be operational within days. A multi-client deployment with custom qualification criteria, CRM integrations, and multi-channel workflows typically runs one to four weeks. Plura&#8217;s onboarding sequence includes a discovery audit, a conversation mockup built from existing scripts and sample calls, a pilot test on a subset of real leads, and a full go-live. Every annual contract includes a 90-day opt-out window if the deployment is not delivering against agreed metrics.<\/p>\n<h3>What CRM and calendar integrations does Plura support?<\/h3>\n<p>Plura integrates natively with HubSpot, Salesforce, and Zoho CRM for lead record management and scoring. Calendar integrations include Calendly, Cal.com, and Google Calendar for post-qualification booking. Workflow automation connects through Zapier and Make. The full integration directory covering 50+ tools across CRM, enrichment, calendars, payments, documents, and attribution is available at plura.ai\/integrations.<\/p>\n<h3>How does the conversational AI layer handle compliance across multiple agency clients?<\/h3>\n<p>Plura supports compliance at the platform level through pre-loaded TCPA and DNC rule sets, real-time DNC scrubbing before every outbound contact, immutable and timestamped consent records, automatic quiet-hours enforcement through time-zone detection, and STIR\/SHAKEN caller ID verification. Each client campaign can be configured with its own consent records, DNC lists, and state-specific calling rules. Agencies and their clients remain responsible for their own regulatory obligations and should consult qualified legal counsel regarding their specific compliance requirements under applicable federal and state law.<\/p>\n<h3>What is the difference between lead scoring and conversational AI qualification?<\/h3>\n<p>Lead scoring assigns a numerical value to a lead based on behavioral signals such as page visits, form fills, and email opens, combined with firmographic data like company size and industry. It identifies which leads are worth contacting. Conversational AI qualification is the actual contact. An AI agent reaches the lead in real time, asks discovery questions, interprets responses, updates the lead record with qualification status, and routes the lead to a human closer or a nurture sequence based on the outcome. Scoring without a conversational layer produces a prioritized list that still requires a human or an AI agent to work it. The average B2B response time of 42-47 hours reflects what happens when scoring is the last automated step.<\/p>\n<h3>How does Plura handle leads that come in after business hours or on weekends?<\/h3>\n<p>Plura&#8217;s AI agents operate 24\/7 across voice, SMS, RCS, and webchat with no staffing dependency. A lead submitted at 11 p.m. on a Friday receives the same under-5-second response as a lead submitted at 10 a.m. on a Tuesday. Over 40% of high-intent inquiries arrive during evenings and weekends, and a typical human team goes silent from Friday evening to Monday morning. The Stateful Conversation Database holds full context from every after-hours interaction. When a human closer reviews the queue Monday morning, every lead already has a qualification status, a conversation transcript, and a next-step recommendation.<\/p>\n<h3>What metrics should agencies track to measure the impact of automated qualification?<\/h3>\n<p>The primary operational metrics are lead response time (target under 5 minutes, with under 60 seconds as the performance standard), MQL-to-SQL (marketing-qualified lead to sales-qualified lead) conversion rate, cost per qualified lead, account manager client capacity, and margin per client. Secondary metrics include contact rate per dial, conversation-to-booked-meeting rate, and client retention rate. Plura&#8217;s AI Conversation Intelligence layer generates client-ready reports automatically from every interaction, surfacing conversion patterns, recurring objections, and qualification drop-off points without manual reporting work.<\/p>\n<hr data-disclaimer-divider=\"true\">\n<div data-disclaimer-footer=\"true\">\n<p data-disclaimer-id=\"22\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"1\">1<\/sup> Plura AI maintains SOC 2, HIPAA, ISO, and GDPR posture as part of its platform infrastructure. References to compliance frameworks in this article describe Plura\u2019s platform capabilities and do not constitute a guarantee that any customer using Plura will themselves be compliant with applicable laws or standards. Customers remain solely responsible for their own regulatory obligations, certifications, consent management, recordkeeping, and the claims they make to their own end users. Consult qualified legal counsel for guidance specific to your use case.<\/p>\n<p data-disclaimer-id=\"23\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"2\">2<\/sup> This article describes regulatory frameworks at a general level and does not constitute legal advice. Laws and regulations vary by jurisdiction, change over time, and apply differently depending on facts and circumstances. Readers should consult qualified legal counsel before making compliance decisions.<\/p>\n<p data-disclaimer-id=\"24\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"3\">3<\/sup> Performance figures, customer outcomes, and industry statistics referenced in this article are drawn from cited third-party sources or Plura customer case studies. Individual results vary based on implementation, use case, industry, audience, and execution. Past or aggregate performance is not a guarantee of future results.<\/p>\n<p data-disclaimer-id=\"25\" data-disclaimer-type=\"content_based\"><sup data-disclaimer-index=\"4\">4<\/sup> References to third-party products, services, companies, or research are made for informational and comparative purposes only. Plura AI is not affiliated with, endorsed by, or sponsored by any third party named in this article unless explicitly stated. Trademarks and product names referenced remain the property of their respective owners.<\/p>\n<p data-disclaimer-id=\"21\" data-disclaimer-type=\"fixed\">This article is provided for informational purposes only and reflects Plura AI\u2019s understanding at the time of publication. Product capabilities, integrations, and specifications are subject to change. For the most current information, visit plura.ai.<\/p>\n<p data-disclaimer-id=\"27\" data-disclaimer-type=\"fixed\">This article was produced with the assistance of AI tools and reviewed by Plura AI prior to publication.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Stop losing leads to slow follow-up. Plura AI adds real-time conversational AI to your agency qualification stack. Contact leads in under 5 seconds.<\/p>\n","protected":false},"author":106,"featured_media":901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-sales-automation"],"_links":{"self":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts\/902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/comments?post=902"}],"version-history":[{"count":0,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/posts\/902\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/media\/901"}],"wp:attachment":[{"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/media?parent=902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/categories?post=902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.plura.ai\/articles\/wp-json\/wp\/v2\/tags?post=902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}