# Text-to-Call Compliance Rules: The Pre-Send Gate

> Run cleaner text-to-call programs. Plura AI's pre-send gate covers TCPA consent, quiet hours, DNC screening, and opt-out handling. See how it works.

**Published:** 2026-09-13 | **Updated:** 2026-10-03 | **Author:** plurasync
**URL:** https://www.plura.ai/articles/text-to-call-compliance-rules
**Type:** post

**Categories:** AI SMS Automation

![Text-to-Call Compliance Rules: The Pre-Send Gate](https://plura.sites.aigrowthagent.co/wp-content/uploads/sites/75/2026/09/1789209751417-53788e20a85b-1024x572.webp)

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## Content

*Written by: Matt Beucler, CEO, Plura AI | Last updated: September 29, 2026*

## Key Takeaways for Text-to-Call Programs

- Text-to-call workflows must satisfy both SMS and dialing regulations across five stages: consent capture, list hygiene, send-time, opt-out handling, and post-call.
- Prior express written consent under 47 CFR 64.1200(f)(9) must be clear, conspicuous, and specific to the seller and phone number.2
- Quiet hours from 8:00 AM to 9:00 PM in the recipient’s local time zone and DNC scrubbing apply at send-time and pre-dial.
- Opt-out requests must be honored within 10 business days, and STOP-style keywords trigger immediate suppression with auditable records.
- Plura AI enforces real-time DNC scrubbing, TCPA-litigator screening, quiet-hours controls, and consent logging inside its FCC-licensed platform on every outbound contact.1

[See how Plura AI automates compliance](https://www.plura.ai/plura-webchat?utm_source=ai-growth-agent&utm_term=text-to-call-compliance-rules)

## Why Text-to-Call Changes Compliance Risk

A [text-to-call](https://plura.ai/ai-sms-leads?utm_source=ai-growth-agent&utm_term=text-to-call-compliance-rules) workflow sends a text that prompts a live phone call, and that call is then placed. That sequence brings two frameworks into play at the same time: SMS rules for the outbound text and dialing rules for the call it triggers. Generic SMS compliance guides usually stop at the text. TCPA summaries usually focus on dialing. Neither typically maps each rule to the exact workflow stage where teams must enforce it.

The pre-send compliance gate organizes the rules across five stages: consent capture, list hygiene, send-time, opt-out handling, and post-call. Each stage below identifies the rule, the primary source, and where in the workflow it binds.

![Screenshot of Plura’s fully compliant AI communications platform showing business registration and phone number provisioning workflows for AI Voice, SMS, RCS, and Webchat communication automation.](https://cdn.aigrowthmarketer.co/1779337911454-8c3a9645d906.png)**Plura’s FCC-licensed AI communications platform simplifies compliant business registration and phone number provisioning for AI Voice, SMS, RCS, and Webchat workflows.**

[Map your workflow to the five stages](https://plura.ai/ai-voice-demo?utm_source=ai-growth-agent&utm_term=text-to-call-compliance-rules)

## The Pre-Send Compliance Gate by Workflow Stage

### Prior Express Written Consent for Text-to-Call

**Workflow Stage:** Consent capture at the form.

[47 CFR 64.1200(f)(9)](https://govregs.com/regulations/47/64.1200) defines prior express written consent as a written agreement, bearing the consumer’s signature, that clearly authorizes the seller to deliver telemarketing messages using an automatic telephone dialing system or artificial or prerecorded voice. The agreement must identify the specific seller by name and the phone number to which messages may be delivered.

- The consent disclosure must be clear and conspicuous so a typical consumer can see and understand it before agreeing.
- Pre-checked boxes and consent buried in terms of service often fail the clear-and-conspicuous standard and appear frequently in litigation.
- The agreement must specifically name the seller and the phone number covered by the consent.
- [Electronic signatures satisfy the written-consent requirement under the E-SIGN Act](https://leadcompliant.com/articles/sms-compliance/is-text-message-marketing-legal).

### One-to-One Consent and Lead Routing Architecture

**Workflow Stage:** Consent capture and lead routing.

The FCC’s Second Report and Order (FCC 23-107), adopted December 13, 2023, amended the TCPA’s prior express written consent definition to require consent to one seller at a time. The Eleventh Circuit vacated that one-to-one consent rule in *[Insurance Marketing Coalition Ltd. v. FCC](https://recordinglaw.com/us-laws/tcpa/tcpa-damages-and-lawsuits)*, 127 F.4th 303 (11th Cir. 2025), and the FCC reinstated the pre-2023 definition in 47 CFR 64.1200(f)(9). As of September 2026, no one-to-one consent requirement is in effect at the federal level.

The order’s implementation principles still inform consent architecture for lead buyers and generators:

- Consent should follow a clear and conspicuous disclosure, and the content of robotexts and robocalls should be logically and topically associated with the website where the consumer gave consent.
- The burden of proof rests on the texter or caller to demonstrate consent that satisfies federal laws and regulations, rather than on a comparison site or lead generator.
- A consumer’s consent should be treated as non-transferable and not as a commodity that can be sold to another caller.

Consult qualified counsel regarding the consent structure that applies to your specific campaigns and lead flows.

### Quiet Hours by Recipient Time Zone

**Workflow Stage:** Send-time.

Under [47 CFR 64.1200(c)(1)](https://leadcompliant.com/articles/cold-calling-rules/tcpa-quiet-hours), telemarketing calls and marketing texts are prohibited before 8:00 AM or after 9:00 PM in the called party’s local time zone, not the sender’s time zone.2

- The window is enforced to the second: a call at 8:00:00 AM is permitted, but 7:59:59 AM is a violation, and the ban begins after 9:00 PM, so 9:01 PM is a violation.
- Consent does not change the window. Prior express written consent does not waive quiet hours, and the FCC has never ruled that it does.
- Because the window is tied to the recipient’s location, not the sender’s, determining a recipient’s time zone requires a real-time NPA-NXX lookup combined with number portability data. A 212 area code may belong to a person living in Phoenix on Mountain time.
- That lookup has to run at send time rather than at batch scheduling, using a real-time number lookup refreshed within 30 days, or the window check may rely on stale location data.

As of September 2026, five states enforce calling windows narrower than the federal 8:00 AM to 9:00 PM floor, per [Vosy’s 2026 TCPA calling-hours reference](https://vosy.ai/resources/tcpa-calling-hours):

- Florida: 8:00 AM to 8:00 PM (Fla. Stat. § 501.059)
- Oklahoma: 8:00 AM to 8:00 PM (Okla. Stat. tit. 15 §§ 775C.1-775C.6)
- Oregon: 8:00 AM to 8:00 PM (HB 3865, effective January 1, 2026)
- Connecticut: 9:00 AM to 8:00 PM (Conn. Gen. Stat. § 42-288a)
- Texas: 9:00 AM to 9:00 PM Monday through Saturday, noon to 9:00 PM Sunday (Tex. Bus. & Com. Code ch. 301)

### Opt-Out and Revocation Handling

**Workflow Stage:** Opt-out handling.

The FCC’s 2024 revocation order (FCC 24-24), published in the Federal Register on March 5, 2024, requires callers to honor a consumer’s revocation of consent within a reasonable time not to exceed [10 business days from receipt](https://fransis.ai/articles/tcpa-revocation-of-consent-rules). Most provisions took effect April 11, 2025.

- Replying STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE to a text message are per se reasonable revocation methods.
- If the caller has not designated an exclusive revocation method, the caller must honor requests made through other clear and reasonable channels the consumer actually used, including calling in or telling an agent.
- A text sender may reply with a single, one-time confirmation text acknowledging the opt-out, provided it contains no marketing content.
- The FCC’s September 9, 2026 Report and Order (FCC-CIRC 2609-05) revised the revocation framework. For telemarketing calls, a single revocation still revokes consent for all future telemarketing from that caller. For informational calls and texts, callers may treat a revocation as applying only to the specific category at issue. That category-specific treatment requires the caller to designate one or more of three specified exclusive revocation methods with [clear and conspicuous disclosure](https://troutman.com/insights/fcc-revises-tcpa-revocation-of-consent-rules-that-were-set-to-go-into-effect-in-january). New rules take effect 30 days after Federal Register publication.
- To support compliance, maintain a timestamp of when the revocation was received, the channel it came through, and a timestamp showing when the number was suppressed.

### DNC and Litigator Screening Before Dial

**Workflow Stage:** List hygiene and pre-dial.

The FCC’s 2023 order codified that the National Do Not Call Registry’s protections extend to text messages. Under 47 CFR 64.1200(c)(2), texters must have the consumer’s prior express invitation or permission before sending a marketing text to a wireless number in the DNC Registry.

![Plura Security & Compliance dashboard highlighting SOC 2, ISO, and GDPR standards with secure trust verification management.](https://cdn.aigrowthmarketer.co/1779339090994-980045ddacd2.png)**Plura Security & Compliance supports SOC 2, ISO, and GDPR standards with trust registration, verification management, and secure AI communications.**

- The FTC’s Telemarketing Sales Rule, codified at 16 CFR Part 310, requires the National Do Not Call Registry to be scrubbed at least every 31 days. A 31-day grace period applies from the date a number lands on the registry before violations attach, but that grace period does not apply to a company’s internal opt-out list.
- Real-time scrubbing against federal and state DNC registries before dial is the operational standard.
- TCPA-litigator screening identifies serial filers before the dialer runs.
- Both checks must run before the call, not just before the text, because a text-to-call workflow inherits DNC obligations the moment the call is placed.

### Sender Identification and SHAFT Content Under CTIA

**Workflow Stage:** Message build.

Under [CTIA’s Messaging Principles and Best Practices (May 2023)](https://api.ctia.org/wp-content/uploads/2023/05/230523-CTIA-Messaging-Principles-and-Best-Practices-FINAL.pdf), a call-to-action should ensure that consumers are aware of the specific identity of the organization or individual being represented in the initial message.

- Every marketing SMS program must answer STOP and its variants (STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT) with a single confirmation message and then send no further marketing texts. Carriers may suspend short codes and A2P 10DLC campaigns that fail this test without any lawsuit.
- A compliant initial opt-in confirmation text should confirm enrollment, state the program name, describe message frequency, note that message and data rates may apply, and explain how to opt out.
- [Carriers prohibit high-risk SHAFT content](https://txtimpact.com/blog/sms-compliance-guide) (Sex, Hate, Alcohol, Firearms, and Tobacco) in SMS messaging. Cannabis, payday lending, debt relief, and MLM programs are also restricted or prohibited on many 10DLC messaging programs.

### Penalties and Exposure for Text-to-Call

**Workflow Stage:** Post-call and audit.

Under [47 U.S.C. § 227(b)(3)](https://recordinglaw.com/us-laws/tcpa/tcpa-damages-and-lawsuits), a plaintiff may recover actual monetary loss or $500 in statutory damages per violation, whichever is greater. Courts may in their discretion treble the award to up to $1,500 per violation if the defendant willfully or knowingly violated the statute.

- The TCPA imposes no aggregate cap on statutory damages, so exposure multiplies across every offending call or text.
- A single automated campaign of 10,000 calls to non-consenting numbers creates statutory exposure of $5 million at $500 per call or $15 million at $1,500 per call.
- TCPA class-action exposure is driven by the number of individual contacts in the class period. Courts generally count each individual call or text as a separate violation.
- The TCPA has no statutory cap on aggregate class action damages. The FDCPA, by contrast, caps class damages at 1% of the defendant’s net worth or $500,000.
- Defense costs alone for a contested TCPA class action can run $200,000 to $500,000 before any settlement, per [Plura’s AI marketing automation guide](https://plura.ai/guides/ai-marketing-automation?utm_source=ai-growth-agent&utm_term=text-to-call-compliance-rules).

[See how Plura screens litigators before the dial](https://plura.ai/ai-voice-demo?utm_source=ai-growth-agent&utm_term=text-to-call-compliance-rules)

## TCPA vs. CTIA Guidelines for SMS in Text-to-Call

The distinction between TCPA and CTIA guidelines matters operationally because a program can satisfy TCPA requirements yet still face carrier enforcement under CTIA guidelines, and the reverse can also occur. The table below maps the two frameworks across the attributes that most often diverge in practice: legal status, enforcement mechanism, penalties, opt-out keywords, and quiet hours.

| Attribute | TCPA | CTIA Guidelines |
| --- | --- | --- |
| Legal Status | Federal statute and regulation | [Industry best practices](https://www.ctia.org/the-wireless-industry/industry-commitments/messaging-interoperability-sms-mms) |
| Enforcement | Private right of action, FCC, state AGs | Carrier filtering, suspension, blocking |
| Penalties | $500 to $1,500 per violation | Campaign suspension or blocking |
| Opt-Out Keywords | STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, UNSUBSCRIBE | STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT |
| Quiet Hours | 8:00 AM to 9:00 PM recipient local time | [Recommends 8:00 AM to 8:00 PM local window](https://www.ctia.org/the-wireless-industry/industry-commitments/messaging-interoperability-sms-mms) |

## Where Plura AI Fits the Pre-Send Compliance Gate

The five stages above describe where the rules bind. Plura AI enforces compliance at each of those stages inside the platform before any outbound contact, so the checks run as part of the workflow rather than as a separate review step. [Plura is its own FCC-licensed audio bridging carrier](https://www.plura.ai/compare/plura-ai-vs-bland-ai?utm_source=ai-growth-agent&utm_term=text-to-call-compliance-rules), holds its own operating company number, and runs STIR/SHAKEN authentication on every outbound call. Plura issues branded caller ID at the carrier level and enforces real-time DNC scrubbing, TCPA-litigator screening, automated quiet hours, and immutable consent logging on every outbound contact.

Here is how Plura supports customer compliance at each of the five workflow stages:

- **Consent Capture:** Plura captures and logs prior express written consent with immutable timestamps, tracking express written consent per contact.
- **List Hygiene and Pre-Dial:** Plura enforces real-time DNC scrubbing against federal and state registries before dial. Non-compliant numbers are blocked before the first attempt. TCPA-litigator screening identifies serial filers before the [AI Predictive Dialer](https://plura.ai/ai-predictive-dialer?utm_source=ai-growth-agent&utm_term=text-to-call-compliance-rules) runs.
- **Send-Time:** Plura enforces automated quiet hours through time-zone detection on the contact, applying state and federal calling-window restrictions to every campaign.
- **Opt-Out Handling:** Plura processes opt-out requests and maintains an immutable consent ledger with audit-ready exports in one click.
- **Post-Call and Audit:** Plura provides audit-ready exports for legal review, carrier requirements, or regulatory inquiries. [Conversation intelligence](https://plura.ai/business-intelligence?utm_source=ai-growth-agent&utm_term=text-to-call-compliance-rules) surfaces patterns across every interaction for ongoing workflow tuning.

Plura’s platform also connects to more than 50 tools across CRM, calendar, attribution, and data enrichment categories through its [integrations](https://plura.ai/integrations?utm_source=ai-growth-agent&utm_term=text-to-call-compliance-rules) directory, so compliance data flows into the systems operators already run.

Customers remain responsible for their own regulatory obligations. Plura supports customer compliance and does not absolve customers of their own obligations under TCPA, DNC, HIPAA, or any applicable state law.

[Watch the pre-send compliance gate in action](https://plura.ai/ai-voice-demo?utm_source=ai-growth-agent&utm_term=text-to-call-compliance-rules)

## Frequently Asked Questions

### What Are the Compliance Requirements for Text Messaging?

Text messaging compliance under the TCPA and CTIA guidelines involves several distinct requirements. Prior express written consent under 47 CFR 64.1200(f)(9) is required for many marketing messages sent via an automatic telephone dialing system or artificial or prerecorded voice. The federal quiet-hours window described above applies in the recipient’s local time zone, and several states enforce narrower windows. The 10-business-day revocation window described above governs how quickly opt-out requests must be honored under the FCC’s 2024 revocation order. DNC Registry scrubbing is required at least every 31 days under the FTC’s Telemarketing Sales Rule. Sender identification should appear in the first message of any marketing SMS program, and CTIA guidelines add SHAFT content restrictions and carrier-enforced opt-out requirements that operate independently of the courts. Consult qualified counsel for your specific obligations.

### What Are the TCPA Rules for Texting?

[The TCPA treats text messages as calls under 47 U.S.C. § 227](https://recordinglaw.com/us-laws/statutes/47-usc-227). Marketing texts sent via an automatic telephone dialing system or artificial or prerecorded voice generally require prior express written consent under 47 CFR 64.1200(f)(9). The FCC’s 2023 order codified that the National Do Not Call Registry’s protections extend to text messages. The federal quiet-hours window described above applies in the recipient’s local time zone under 47 CFR 64.1200(c)(1). Opt-out handling follows the 10-business-day revocation window described above under the FCC’s 2024 revocation order. Statutory damages follow the framework described in the penalties section above, with no aggregate cap. Consult the regulation or qualified counsel for your own obligations.

### What Are 5 Major Types of TCPA Violations?

Five major TCPA violation categories appear consistently in enforcement actions and class-action litigation:

1. Sending marketing texts or calls without prior express written consent under 47 CFR 64.1200(f)(9).
2. Calling or texting numbers on the National Do Not Call Registry without the consumer’s prior express invitation or permission.
3. Contacting consumers outside the federal quiet-hours window in the recipient’s local time zone under 47 CFR 64.1200(c)(1).
4. Failing to honor opt-out requests within the 10-business-day revocation window described above.
5. Using an automatic telephone dialing system or artificial or prerecorded voice without the level of consent required for the type of message being sent.

Each call or text is a separate violation carrying its own statutory damages. Consult qualified counsel for your specific exposure.

### What Are the New TCPA Rules for 2026?

As of September 2026, several regulatory developments have reshaped the TCPA compliance landscape. The Eleventh Circuit vacated the FCC’s one-to-one consent rule in January 2025, and the FCC reinstated the pre-2023 definition of prior express written consent in 47 CFR 64.1200(f)(9). The FCC’s 2024 revocation order, with most provisions effective April 11, 2025, introduced the 10-business-day revocation window described above. The FCC’s September 9, 2026 Report and Order (FCC-CIRC 2609-05) revised the consent-revocation framework, allowing category-specific revocation for informational calls while maintaining that a single revocation covers all future telemarketing from that caller. New rules under that order take effect 30 days after Federal Register publication. Oregon’s narrower 8:00 AM to 8:00 PM calling window under HB 3865 took effect January 1, 2026. Consult qualified counsel for the current state of the rules applicable to your campaigns.

### Which Calls Are Exempt from TCPA?

The TCPA’s telephone-solicitation definition under 47 U.S.C. § 227(c) excludes three categories of calls: those made with the recipient’s prior express invitation or permission, those made to a person the caller has an established business relationship with, and those made by a tax-exempt nonprofit organization. Political or survey calls generally fall outside the telephone-solicitation definition because they are not made to sell goods or services. Emergency calls are excluded from the general telemarketing restrictions, including quiet hours, but the exemption is narrow. These exemptions apply to the telephone-solicitation and DNC provisions, while separate consent requirements under 47 U.S.C. § 227(b) for automatic telephone dialing systems and prerecorded-voice calls operate on a different framework. Consult qualified counsel for your specific situation.

## Conclusion: Operationalizing the Five-Stage Pre-Send Compliance Gate

Text to call compliance rules attach at specific workflow stages that include consent capture, list hygiene, send-time, opt-out handling, and post-call review. Each governing rule maps to a defined stage where teams must enforce it. Prior express written consent and sender identification bind at consent capture and message build. DNC scrubbing and litigator screening bind at list hygiene and pre-dial. Quiet hours bind at send-time. Opt-out handling binds at the revocation stage. Penalty exposure is calculated post-call across every offending contact. Consult the regulation or qualified counsel for your own obligations under 47 U.S.C. § 227, 47 CFR 64.1200, and applicable state law.

[Map your workflow to the five stages](https://plura.ai/ai-voice-demo?utm_source=ai-growth-agent&utm_term=text-to-call-compliance-rules)

1 Plura AI maintains SOC 2, HIPAA, ISO, and GDPR posture as part of its platform infrastructure. References to compliance frameworks in this article describe Plura’s platform capabilities and do not constitute a guarantee that any customer using Plura will themselves be compliant with applicable laws or standards. Customers remain solely responsible for their own regulatory obligations, certifications, consent management, recordkeeping, and the claims they make to their own end users. Consult qualified legal counsel for guidance specific to your use case.

2 This article describes regulatory frameworks at a general level and does not constitute legal advice. Laws and regulations vary by jurisdiction, change over time, and apply differently depending on facts and circumstances. Readers should consult qualified legal counsel before making compliance decisions.

This article is provided for informational purposes only and reflects Plura AI’s understanding at the time of publication. Product capabilities, integrations, and specifications are subject to change. For the most current information, visit plura.ai.

This article was produced with the assistance of AI tools and reviewed by Plura AI prior to publication.

## Read Next

- [Text To Call Compliance: Consent, Opt-Outs, and DNC](https://www.plura.ai/articles/text-to-call-compliance/?utm_source=ai-growth-agent&utm_term=text-to-call-compliance-rules)
- [TCPA Compliance for Text-To-Call Workflows](https://www.plura.ai/articles/text-to-call-tcpa-compliance/?utm_source=ai-growth-agent&utm_term=text-to-call-compliance-rules)
- [What Is TCPA Compliance? Key Rules for Calls and Texts](https://www.plura.ai/articles/what-is-tcpa-compliance/?utm_source=ai-growth-agent&utm_term=text-to-call-compliance-rules)
- [TCPA-Compliant AI SMS CRM: The Deterministic Gate](https://www.plura.ai/articles/tcpa-compliant-ai-sms-crm/?utm_source=ai-growth-agent&utm_term=text-to-call-compliance-rules)
- [Missed Call Booking Compliance: The Pre-Send Gate Playbook](https://www.plura.ai/articles/missed-call-booking-compliance/?utm_source=ai-growth-agent&utm_term=text-to-call-compliance-rules)

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      - **Text:** Text messaging compliance under the TCPA and CTIA guidelines involves several distinct requirements. Prior express written consent under 47 CFR 64.1200(f)(9) is required for many marketing messages sent via an automatic telephone dialing system or artificial or prerecorded voice. The federal quiet-hours window described above applies in the recipient’s local time zone, and several states enforce narrower windows. The 10-business-day revocation window described above governs how quickly opt-out requests must be honored under the FCC’s 2024 revocation order. DNC Registry scrubbing is required at least every 31 days under the FTC’s Telemarketing Sales Rule. Sender identification should appear in the first message of any marketing SMS program, and CTIA guidelines add SHAFT content restrictions and carrier-enforced opt-out requirements that operate independently of the courts. Consult qualified counsel for your specific obligations.
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      - **Text:** The TCPA treats text messages as calls under 47 U.S.C. § 227. Marketing texts sent via an automatic telephone dialing system or artificial or prerecorded voice generally require prior express written consent under 47 CFR 64.1200(f)(9). The FCC’s 2023 order codified that the National Do Not Call Registry’s protections extend to text messages. The federal quiet-hours window described above applies in the recipient’s local time zone under 47 CFR 64.1200(c)(1). Opt-out handling follows the 10-business-day revocation window described above under the FCC’s 2024 revocation order. Statutory damages follow the framework described in the penalties section above, with no aggregate cap. Consult the regulation or qualified counsel for your own obligations.
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      - **Text:** Five major TCPA violation categories appear consistently in enforcement actions and class-action litigation: 1. Sending marketing texts or calls without prior express written consent under 47 CFR 64.1200(f)(9). 2. Calling or texting numbers on the National Do Not Call Registry without the consumer’s prior express invitation or permission. 3. Contacting consumers outside the federal quiet-hours window in the recipient’s local time zone under 47 CFR 64.1200(c)(1). 4. Failing to honor opt-out requests within the 10-business-day revocation window described above. 5. Using an automatic telephone dialing system or artificial or prerecorded voice without the level of consent required for the type of message being sent. Each call or text is a separate violation carrying its own statutory damages. Consult qualified counsel for your specific exposure.
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      - **Text:** As of September 2026, several regulatory developments have reshaped the TCPA compliance landscape. The Eleventh Circuit vacated the FCC’s one-to-one consent rule in January 2025, and the FCC reinstated the pre-2023 definition of prior express written consent in 47 CFR 64.1200(f)(9). The FCC’s 2024 revocation order, with most provisions effective April 11, 2025, introduced the 10-business-day revocation window described above. The FCC’s September 9, 2026 Report and Order (FCC-CIRC 2609-05) revised the consent-revocation framework, allowing category-specific revocation for informational calls while maintaining that a single revocation covers all future telemarketing from that caller. New rules under that order take effect 30 days after Federal Register publication. Oregon’s narrower 8:00 AM to 8:00 PM calling window under HB 3865 took effect January 1, 2026. Consult qualified counsel for the current state of the rules applicable to your campaigns.
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      - **Text:** The TCPA’s telephone-solicitation definition under 47 U.S.C. § 227(c) excludes three categories of calls: those made with the recipient’s prior express invitation or permission, those made to a person the caller has an established business relationship with, and those made by a tax-exempt nonprofit organization. Political or survey calls generally fall outside the telephone-solicitation definition because they are not made to sell goods or services. Emergency calls are excluded from the general telemarketing restrictions, including quiet hours, but the exemption is narrow. These exemptions apply to the telephone-solicitation and DNC provisions, while separate consent requirements under 47 U.S.C. § 227(b) for automatic telephone dialing systems and prerecorded-voice calls operate on a different framework. Consult qualified counsel for your specific situation.

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  - **Headline:** Text-to-Call Compliance Rules: The Pre-Send Gate
  - **Description:** Run cleaner text-to-call programs. Plura AI's pre-send gate covers TCPA consent, quiet hours, DNC screening, and opt-out handling. See how it works.
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---

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  - Manifest: [https://www.plura.ai/articles/wp-json/ai-growth-seo/v1/mcp/manifest](https://www.plura.ai/articles/wp-json/ai-growth-seo/v1/mcp/manifest)
  - Schema: [https://www.plura.ai/articles/wp-json/ai-growth-seo/v1/mcp/schema](https://www.plura.ai/articles/wp-json/ai-growth-seo/v1/mcp/schema)
  - Discovery: [https://www.plura.ai/articles/wp-json/ai-growth-seo/v1/mcp/discover](https://www.plura.ai/articles/wp-json/ai-growth-seo/v1/mcp/discover)
  - Well-Known: [https://www.plura.ai/articles/.well-known/mcp](https://www.plura.ai/articles/.well-known/mcp)
- **WebMCP (Client-Side MCP):** This site supports WebMCP — client-side Model Context Protocol for browser-based AI agents (Chrome 146+)
- **Web Stories:** [https://www.plura.ai/articles/web-stories-sitemap.xml](https://www.plura.ai/articles/web-stories-sitemap.xml) — AMP Web Stories for rich visual content experiences

## Discovery Endpoints for AI Agents

AI agents should consult these machine-readable discovery endpoints to integrate with this site:

- **OpenAI Plugin Manifest:** [https://www.plura.ai/articles/.well-known/ai-plugin.json](https://www.plura.ai/articles/.well-known/ai-plugin.json)
- **A2A Agent Card:** [https://www.plura.ai/articles/.well-known/agent-card.json](https://www.plura.ai/articles/.well-known/agent-card.json)
- **MCP Server (Streamable HTTP):** [https://www.plura.ai/articles/.well-known/mcp](https://www.plura.ai/articles/.well-known/mcp)

## Citations

- [Missed Call Booking for Insurance Agencies](https://www.plura.ai/articles/missed-call-booking-insurance)
- [How to Set Up RCS Business Messaging in 7 Steps](https://www.plura.ai/articles/set-up-rcs-business-messaging)
- [AI SMS CRM: TCPA Compliance and A2P 10DLC Guide](https://www.plura.ai/articles/tcpa-compliant-ai-sms-crm)
- [Multi-Tenant Missed Call Recovery for Agencies](https://www.plura.ai/articles/best-multi-tenant-call-recovery)
- [How to Calculate RCS Business Messaging ROI](https://www.plura.ai/articles/rcs-business-messaging-roi-model)

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*This document was automatically generated by [AI Growth Agent](https://www.plura.ai/articles) — AI Growth SEO v4.32.1*
*Generated on: 2026-10-10 11:04:17 GMT+0000*