Plura AI Acceptable Use

Last Updated: July 7, 2025

INTRODUCTION AND SCOPE

This Acceptable Use Policy ("Policy") governs your use of Plura AI's AI-powered phone, text messaging, and online chat services (collectively, the "Service").  This Policy is designed to ensure responsible AI use while maintaining compliance with applicable laws and regulations governing automated communications, data privacy, and AI deployment.

This Policy applies to all Plura AI users, their employees, agents, and authorized users (collectively, “Subscribers”) who access or utilize our AI-powered communication platform. 

By subscribing to or using our Service, you agree to comply with this Policy, the terms of which are hereby incorporated into our Subscription Agreement and acknowledge your legal and ethical obligations when using AI-powered communication technologies.

As further detailed below, Plura reserves the right to undertake any action it deems appropriate in its sole discretion in connection with any violation of the terms of this Policy, our SMS Guidelines, or the Subscription Agreement, up to and including the immediate termination of Subscriber accounts.

NATURE OF AI SERVICE

Subscribers acknowledge that our Service utilizes artificial intelligence technologies, including but not limited to natural language processing for automated responses, voice synthesis and recognition systems, and predictive text and conversation routing to analyze, transcribe, and process voice and text communications in real-time on Plura servers.

Like many, we recognize the significant impact Al can have on society, both beneficial and harmful.  This policy is intended to ensure that Subscribers use our Service in a compliant, ethical manner to enhance consumer experiences while upholding fairness, transparency, and accountability principles.

COMPLIANCE WITH APPLICABLE LAW

Subscribers are solely responsible for using the Service in full compliance with all applicable federal, state and local laws, including without limitation those concerning privacy, solicitation, and advertising practices, intellectual property, and data security, and for monitoring and complying with any changes in law that may affect their use of the Service.   To use the Service, you hereby represent and warrant that you are aware of and understand such legal obligations, which (without limitation) may include one or more of the following: 

  1. The Telephone Consumer Protection Act. The Telephone Consumer Protection Act (“TCPA”), along with its enforcing regulations and equivalent state laws governing telephone calls and text message communications, which may: (1) require callers to secure the prior express consent of the called party for automated texts or calls sent using an automated dialer or an artificial, AI-generated, or prerecorded voice; (2) prohibit unsolicited sales and marketing calls to numbers on the National Do-Not-Call (DNC) Registry; (3) require callers to honor all internal DNC requests and adhere to call scripting and other requirements of the Telemarketing Sales Rule; and (4) restrict calls and texts to certain specified time frames (e.g., between 8:00 am and 9:00 pm at the called party’s location).
  1. Wiretap Statutes.  State and federal “wiretap” laws, including, without limitation, the federal Wiretap Act and the California Invasion of Privacy Act (CIPA) which restrict or prohibit the recording and sharing of phone conversations without disclosure and the consent of one or all of the parties involved.  
  1. AI Voice Disclosure Laws.  Certain states have enacted statutes mandating callers placing AI-generated voice calls or text messages disclose that fact at the outset of the communication under certain circumstances.   Similar regulations are also being contemplated at the federal level.
  1. Bot Disclosure Laws. Certain state laws require companies that utilize automated AI-powered Internet chatbots to engage with consumers online consumer to disclose that fact to avoid misleading anyone in to believing they are interacting with a human.   Such disclosures must be clear and conspicuous and reasonably designed to inform users they are interacting with an AI-powered bot.

Subscribers further acknowledge that AI regulation is rapidly evolving.  As a consequence, Subscribers agree to stay informed about new AI laws and regulations, and to update their AI practices to comply with changing requirements.

DISCLOSURE AND CONSENT OBLIGATIONS

Subscribers agree to provide any required AI-related disclosures and to secure any and all required consents in connection with calls, texts, and chat interactions conducted using the Service in accordance with applicable law.  You will clearly disclose AI usage to end users at the beginning of each AI-powered interaction, implement proper identification mechanisms indicating when communications are AI-generated, ensure disclosures are clear, conspicuous, and intelligible to the average user, and provide real-time opt-out options during AI-powered calls or interactions.

KNOW YOUR CUSTOMER (KYC) COOPERATION

In accordance with its regulatory obligations, Plura conducts a KYC investigation for each new Subscriber account to verify Subscriber identities, prevent fraudulent activities, and identify potential risks.  Before you can use the Service to place calls or send texts, you must cooperate with the KYC investigation by accurately answering all questions on the KYC questionnaire and provide all required documentation.  You further agree to cooperate with us in connection with periodic re-verifications of previously provided information.

Plura reserves the right, at its sole and absolute discretion, to cancel any account based on: (i) any fraudulent, illegal, or other high-risk activity associated with a Subscriber or any of its Authorized Users that may be revealed during the course of a KYC investigation; or (ii) a Subscriber’s failure to cooperate with the KYC investigation in a timely manner. In the event a newly established account is canceled due to an unsatisfactory KYC investigation, the initial subscription fee shall be refunded.

HUMAN OVERSIGHT AND ACCOUNTABILITY

Subscribers acknowledge that use of the Service requires meaningful human oversight.  Subscribers therefore agree to assign such oversight to individuals with appropriate AI literacy and authority and ensure that humans can override or stop the use of AI technology when necessary. Personnel assigned to AI oversight must receive regular updates on AI governance best practices and regulatory changes. Finally, Subscribers agree to maintain human final-decision making authority for consequential matters.

PROHIBITED ACTIVITIES

In addition to other restrictions set forth in the Subscription Agreement, you are specifically prohibited by the terms of this Policy to use the Service: 

  1. To place unsolicited calls or send unsolicited bulk SMS messages to numbers on the National DNC Registry or otherwise in violation of the TCPA, the TSR, or other applicable laws;
  1. To impersonate real individuals, either living or dead;
  1. To harass, abuse, or threaten any individual, or in a manner that promotes violence, hatred, or discrimination;
  1. To generate content that infringes third-party copyrights, trademarks, or other intellectual property rights;
  1. To generate content intended to deceive recipients about its artificial origin or to otherwise deceive, defraud or mislead consumers in any manner;
  1. To use the Service to interact with consumers without disclosing the use of AI technology, or without securing appropriate consent to AI-powered recording, transcription, and analysis; 
  1. To manipulate caller ID information or engage in call spoofing in violation of the Truth in Caller ID Act or other applicable law; 
  1. To place calls to emergency services (e.g., 911) for non-emergency purposes; (
  1. To engage in traffic pumping or other practices designed to artificially inflate call volumes for financial gain; 
  1. To violate or further the violation of any applicable statute, rule, or regulation; or 
  1. In a manner contrary to this Policy, our SMS Guidelines, or the Subscription Agreement.

ENFORCEMENT

Any misuse of our Service or failure to adhere to the standards outlined in this Policy, our SMS Guidelines, or the Subscription Agreement will result in appropriate action to ensure the integrity of our platform and the protection of our users. The specific consequences for misuse of our Service may vary depending on the nature and severity of the violation, the Subscriber’s use case, and other factors.

If we become aware of Subscriber conduct that may constitute a violation, Plura reserves the right to undertake one or a combination of the following actions, in its sole and absolute discretion:

  • Warning: For minor violations, the Subscriber may receive a formal written warning describing the suspected violation with instructions for correction. 
  • Temporary Suspension: For more serious violations, the Subscriber’s access to the Service or certain features of our platform may be temporarily suspended while the issue is investigated.
  • Termination of Account: Serious violations, particularly those that result in potential harm to users or a legal violation, may result in permanent termination of a Subscriber account.
  • Legal Action: In cases where the misuse of Al leads to significant harm, data breaches, or legal violations, we may pursue legal action against the party responsible, as well as reporting the incident to law enforcement or regulatory bodies.
  • Public Disclosure: For incidents that impact public trust or involve severe ethical breaches, we reserve the right to publicly disclose the violation and the actions taken in response to maintain transparency and accountability.

QUESTIONS ABOUT THIS POLICY

If you have any questions or comments regarding this policy, please contact us by:
Phone: 1-802-289-0022
Email: support@plura.ai