Revolutionizing Pay-Per-Call with AI
Pay-Per-Call Industry — Insurance
Pay-per-call marketing in 2025 promises high ROI but contains massive inefficiencies that affect every player in the ecosystem — networks, advertisers, publishers, call generators, and call tracking platforms.
for Publishers and Call Generators
Duration-based payouts mean publishers only get paid if calls last 120+ seconds. Call queues abandon 10%+ of calls before they ever connect. Advertiser-side inefficiencies — staffing shortages, sick agents, and even deliberate short calls — erode publisher revenue. Scaling is further hindered by discrepancies between buyers and inaccurate attribution that makes ROAS bidding unreliable.
for Advertisers and Networks
On the advertiser side, 50–70% of inbound calls are non-sales — support requests, billing inquiries, wrong numbers. Understaffing saves payroll but creates queues that kill conversions. Commission-based reps burn out handling unqualified leads all day.
The Solution
Plura AI routes raw inbound calls through AI agents to create symbiosis between publishers and advertisers. AI captures contact info, asks qualifying questions, and delivers only qualified leads — transforming the economics of pay-per-call.
How It Works
- 01Inbound Call Routing
AI agents answer 100% of calls 24/7, fully bilingual. No more missed calls, no more queue abandonment. - 02Lead Qualification
Custom qualification questions built via Plura's Workflow Builder ensure only high-intent prospects pass through. - 03Data Capture & Routing
AI extracts caller details and routes qualified leads to advertisers via live transfer or API — in real time. - 04Attribution & Analytics
Integration with Google Offline Conversions API and Meta Ads API enables precise ROAS measurement and smarter bidding.
“This levels the playing field, turning raw traffic into high-intent, payable leads.”
Benefits for Publishers, Call Generators, and Networks
Scale sales by selling more qualified calls. Advertisers consistently buy 30% more high-intent leads. Margins improve by 10%+ from zero abandonment, plus 24/7 bilingual pickup. Accurate attribution enables true ROAS bidding with 100% qualified lead tracking. Non-qualifying calls can be cross-sold to alternate buyers, unlocking additional revenue.
Benefits for Advertisers
Sales teams handle only qualified calls, doubling output per hour. Costs decrease as operations scale with fewer staff, less training, reduced HR overhead, and smaller real estate footprint. Conversion rates climb because agents focus exclusively on sales-ready prospects.
0%
Call abandonment
30%
High-intent lead rate
2x /hr.
Agent efficiency
50–70%
Non-sales call filtering
“This levels the playing field, turning raw traffic into high-intent, payable leads.”
Josh Jacobs - BRAXTON MEDIA