Revolutionizing Pay-Per-Call with AI

Pay per call marketing is a performance-based advertising model where advertisers pay publishers or call generators for inbound phone calls rather than clicks or impressions. Typically, a call must meet certain conditions—like lasting 120+ seconds or passing qualification criteria—to count as payable. This model is especially popular in industries like insurance, legal services, and home improvement, where live conversations are more valuable than online form fills. The key benefit is high-intent leads: someone calling is usually closer to converting than someone clicking.

Plura AI transforms raw call traffic into qualified, payable leads using intelligent voice agents. These agents answer every call 24/7, in English or Spanish, and follow custom workflows to pre-qualify leads before passing them on to advertisers. This eliminates wasted time on unqualified or abandoned calls, boosts advertiser confidence, and ensures publishers get credit for quality. With integrations for attribution platforms like Google and Meta, you can measure and optimize ROAS precisely, making campaigns more scalable and profitable.

Traditional call centers are human-dependent, expensive to scale, and often miss calls during off-hours or high-volume spikes. IVR systems, while automated, are static and often frustrate users. Plura AI combines the best of both: real-time conversational AI agents that engage naturally, qualify leads, and integrate with your existing tools. The no-code Workflow Builder lets you deploy and iterate fast without dev resources. It’s like having a supercharged AI sales assistant available 24/7, without payroll or burnout.

Unqualified traffic is a common pain point in pay per call because inbound calls often include support inquiries, billing issues, or accidental dials—especially in broad PPC campaigns. Without proper screening, these calls waste time and money for advertisers and frustrate sales agents. Plura solves this by inserting AI at the front of the call flow to triage and qualify leads before human involvement, reducing burnout and increasing close rates. In real cases, only 30% of raw calls are high intent—Plura helps you surface them fast.

Publishers and networks using Plura gain control and transparency in call quality. Instead of relying on advertisers' internal staffing or hoping agents handle calls well, Plura ensures every lead is pre-qualified with consistent criteria. This improves buyer trust and retention. Plus, the platform’s analytics and attribution tools help you prove value with transcript-based insights, conversion tracking, and even re-routing non-qualified calls to alternate buyers—turning waste into revenue.

Plura AI is ideal for high-ticket, compliance-sensitive, or urgent-response niches where calls convert better than clicks. This includes insurance (auto, health, life, home), financial services, legal aid, home services (plumbing, HVAC), and healthcare. These verticals often struggle with call routing inefficiencies and poor attribution. Plura’s 24/7 AI agents, bilingual support, and no-code logic make it easier to scale high-quality call flows without relying on call centers or variable agent behavior.

Attribution is often the Achilles’ heel of pay per call—missed calls, mismatched durations, or lack of caller data can wreck ROI tracking. Plura integrates directly with platforms like Google Offline Conversions and Meta Ads API to track qualified calls back to the keyword or campaign level. You get real-time insights from transcripts, qualification logic, and lead IDs, ensuring every ad dollar is accounted for. This empowers smarter bidding and campaign optimization with reliable ROAS data.

Yes—Plura is built for compatibility. It integrates seamlessly with leading call tracking platforms like Dialics, Callloom, Rinba, LeadsPedia, and Bobberdo, as well as CRMs via API or webhook. Whether you need to push qualified leads to Salesforce, send real-time call data to your ad platform, or automate re-engagement campaigns, Plura's flexible architecture supports your stack. You can deploy in days, not weeks, and see measurable lift in both call quality and conversion rates.