Plura's Workflow Builder is a powerful no-code interface that enables teams to visually design, launch, and optimize AI voice and messaging flows — without writing a single line of code. Built for non-technical operators and enterprise teams, it transforms how customer conversations are created, executed, and adapted over time.

‍

Unlike prompt-chaining or developer-only platforms, Plura’s builder leverages stateful AI nodes that remember every interaction. This allows conversations to adapt in real time based on past behavior, historical data, and contextual inputs — unlocking far more intelligent and personalized experiences.

‍

Why It Matters

In traditional platforms like Vapi, workflows are built from scratch by developers and lack persistent memory. Each session starts fresh, requiring additional infrastructure to maintain state or retrieve past interactions. Plura changes that. Every node in our Workflow Builder operates with memory — meaning it can:

• Recall what the customer said earlier in the call or in previous messages
• Adjust tone, route, or decision paths based on user history
• Seamlessly pass memory across channels (e.g., voice to SMS)
• Maintain continuity across days, not just minutes

Key Benefits

• No-Code Simplicity: Drag-and-drop flow editor built for operations, sales, and support teams
• Stateful Nodes: Every decision point can read/write context from prior interactions
• Cross-Channel Logic: Blend voice, SMS, web chat, and outbound flows into a single timeline
• Real-Time Testing: Preview flows instantly in voice or text
• Reusable Templates: Start fast with vertical-specific prebuilt flows

Plura Workflow Builder vs. Developer-First Tools

Real-World Use Cases

Inbound Lead Capture

Trigger flows from inbound calls or web forms that remember each customer’s last interaction. AI agents can route based on urgency, location, or previous behavior.

Outbound Campaigns

Use the Workflow Builder to automate re-engagement sequences across calls and texts. Each message picks up where the last left off — thanks to stateful memory.

Post-Call Automation

Design workflows that trigger after missed calls or no-shows, sending follow-ups, reminders, or nudging the user to schedule again.

Voice + SMS Journeys

Build blended journeys that shift users between channels without losing the thread. Begin on a phone call, follow up via SMS, and book via webchat — all within a single, memory-driven workflow.

Plura's Workflow Builder is not just a design tool — it's a brain. Every node, every message, every decision carries memory forward, enabling truly adaptive, high-performing voice and messaging experiences.

Whether you're building sales follow-up flows, customer service trees, or compliance-driven engagements, Plura gives you the power to do it all — fast, without code, and without compromise.