Question 1

What is the Workflow Builder?

Accepted Answer

The Workflow Builder is Plura AI's visual interface for designing conversation flows. You define how your AI agents handle different scenarios — initial outreach, objection handling, appointment booking, follow-ups — without writing code. Think of it as a flowchart that becomes a live AI agent.

Question 2

Do I need technical skills to use it?

Accepted Answer

No. The Workflow Builder is designed for marketing and sales teams, not developers. You drag and drop conversation steps, define conditions, and set up integrations through a visual interface. If you need more complex workflows, our Managed Workflows team can build them for you.

Question 3

Can workflows span multiple channels?

Accepted Answer

Yes. A single workflow can start with an AI voice call, follow up via SMS if the prospect does not answer, and continue the conversation in webchat if they click a link. The AI agent maintains context across every channel.

Question 4

How long does it take to build a workflow?

Accepted Answer

Simple workflows — like an outbound call with appointment booking — can be set up in hours. Complex multi-channel workflows with conditional branching and data enrichment typically take a few days. Managed Workflows customers get their workflows built and optimized by our team.

Question 5

Can I A/B test different workflows?

Accepted Answer

Yes. You can run multiple workflow variants simultaneously and compare conversion rates, engagement metrics, and outcome distributions. The Workflow Builder tracks performance at every step so you can identify exactly where one approach outperforms another.

Workflow Builder FAQ

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