Pricing
Simple, transparent pricing
One all inclusive rate covers the AI model, the voice, and the phone line. All plans are based on yearly contracts, billed monthly.
Launch
$2,500 a month · 12 month term
Every channel, one balance
- Voice$10.00 / hr
- RCS$0.045 / segment
- SMS$0.040 / segment
- Web chat$0.035 / message
≈ 4 agents of calling1
Get startedGrowth
$5,000 a month · 12 month term
Every channel, one balance
- Voice$9.00 / hr
- RCS$0.040 / segment
- SMS$0.035 / segment
- Web chat$0.030 / message
≈ 9 agents of calling1
Get startedScale
$10,000 a month · 12 month term
Every channel, one balance
- Voice$8.00 / hr
- RCS$0.035 / segment
- SMS$0.030 / segment
- Web chat$0.025 / message
≈ 20 agents of calling1
Get startedEnterprise
From $20,000 a month · 12 month term · custom quotes
Every channel, one balance
- VoiceFrom $6.00 / hr
- RCSCustom
- SMSCustom
- Web chatCustom
≈ 52 agents of calling1
Book a call with salesIncluded in every Plura plan
Most voice AI platforms quote a base rate, then bill the AI model, voices, and phone carrier separately. Our rate is all in, and priced by the talk hour so you can compare it straight to agent payroll.
One AI agent across every channel
Calls, RCS, SMS, and web chat share one conversation, so leads pick up right where they left off. Included on every plan.
Cadences that run as long as you need
Real time, follow up, and long term drip cadences across calls, RCS, and SMS. Run them for days, weeks, months, or a full year.
We are the carrier
Plura Connect is our FCC licensed carrier. No middleman, so AI, voice, and phone lines come in one all in rate with no separate LLM, speech, or telephony charges.
Live API calls in every conversation
Check calendars, book appointments, enrich leads, and update your CRM in real time, from inside any call, text, or chat.
Every transfer, transcribed and scored
See who answered (human, screener, or hang up), which agent took it, how long it took, and whether it hit the goal.
Caller ID protection
Every number is monitored for spam labels and remediated fast, so your calls show up clean and get answered.
Powered by Number Verifier
Done for you
Skip the tutorials. We'll build it for you.
Don't spend weeks learning to build AI agents. Our engineers design, build, test, and launch yours across calls, SMS, RCS, and web chat. You approve it, we go live.
Live in as little as 2 weeks
Most builds launch in 2 to 6 weeks
One upfront quote
Scoped to your workflow, no surprise invoices
Built by our engineers
Plura's in house team, not contractors
What shapes your build
Omnichannel cadences that span days
Calls, SMS, and RCS mixed across days, like two calls on day one, two on day two, one on day three.
Advanced live transfers and routing
Ping post to Ringba or any buyer system, compare payouts, and route every call to the best buyer or agent in real time.
50+ integrations, plus any API
Salesforce, HubSpot, Zoho, GoHighLevel, HouseCall Pro, ServiceBridge, and more. If it has an API, we can connect it.
Lead enrichment and TCPA scrubbing
Home value, square footage, roof type, and line type from ATTOM, HouseCanary, and TrestleIQ, plus litigator and DNC scrubbing with Blacklist Alliance before the first call.
E signatures and payments, built in
Any call, text, or chat can send a DocuSign contract by RCS or email and collect payment through Stripe, so deals close before the lead goes cold.
Appointments booked on your calendar
The agent checks live availability and books, confirms, and reschedules in Google Calendar, Calendly, Cal.com, or your field service software.
What can each plan handle?
What your monthly plan covers, measured in full time call center agents.1
1 How we calculate this
- Agent estimates are based on a full time agent working 160 hours a month at 40% talk time, which is 64 talk hours. Example: 250 hrs ÷ 64 ≈ 4 agents.
- Calls + text + chat assumes about 10 leads per agent per day over 22 business days, and 5 messages per lead sent 80% by RCS and 20% by SMS fallback at 2 segments per message, and 8 messages per web chat.
- Excludes long term drip messages to older leads, carrier registration, and sender fees. Example scenarios are illustrations, not customer results. Your mix will vary.
Real world examples
Typical businesses on each plan. One balance covers calls, RCS with SMS fallback, and web chat. These are example scenarios, not customer results.
Launch · $2,500 / month
Solar installer
40 new leads a day
Cadence Real time call, 2 weeks of follow up, then a monthly drip
≈ 3agents of calling
plus 880 leads a month worked by text and 200 web chats
- AI calls205 hrs · $2,057
- RCS messages3,520 · $317
- SMS fallback (20%)880 · $70
- Web chats200 · $56
Growth · $5,000 / month
Medicare insurance agency
90 new leads a day
Cadence Same day calls, weekly RCS follow up, monthly check ins until enrollment
≈ 7agents of calling
plus 1,980 leads a month worked by text and 450 web chats
- AI calls457 hrs · $4,120
- RCS messages7,920 · $634
- SMS fallback (20%)1,980 · $139
- Web chats450 · $108
Scale · $10,000 / month
Personal injury law firm intake
200 new leads a day
Cadence Instant call, 3 days of call and text follow up, then a monthly drip
≈ 16agents of calling
plus 4,400 leads a month worked by text and 1,000 web chats
- AI calls1,038 hrs · $8,304
- RCS messages17,600 · $1,232
- SMS fallback (20%)4,400 · $264
- Web chats1,000 · $200
Enterprise · from $20,000 / month
Multi location call center
500 new leads a day
Cadence Real time, 30 day follow up, and a 12 month legacy drip
≈ 44agents of calling
plus 11,000 leads a month worked by text and 2,500 web chats
- AI calls2,836 hrs · $17,015
- RCS messages44,000 · $2,200
- SMS fallback (20%)11,000 · $385
- Web chats2,500 · $400
Compare plans
Usage draws down your balance at your plan's rates. Pick a column to see what changes.
| The plan | ||||
| Monthly commitment12 month term · loads into your balance each month | $2,500 | $5,000 | $10,000 | From $20,000 |
| Talk time it coversif your whole balance goes to calls | Up to 250 hrs | Up to 556 hrs | Up to 1,250 hrs | Up to 3,333 hrs |
| Voice | ||||
| AI agent talk timeper hour | $10.00 | $9.00 | $8.00 | From $6.00 |
| Live transfer with AI analysisper transferred minute | $0.025 | $0.0225 | $0.020 | Custom |
| Concurrent outbound linesincluded, calls at the same time | 5 | 10 | 25 | Custom |
| Concurrent inbound linesincluded, calls at the same time | 10 | 15 | 30 | Custom |
| Messaging | ||||
| AI RCS rich messageper segment | $0.045 | $0.040 | $0.035 | Custom |
| AI RCS rich mediaper message | $0.065 | $0.060 | $0.055 | Custom |
| AI SMSper segment | $0.040 | $0.035 | $0.030 | Custom |
| AI MMSper message | $0.045 | $0.040 | $0.035 | Custom |
| AI WebChatper message | $0.035 | $0.030 | $0.025 | Custom |
| Phone numbers | ||||
| Local numberper number per month | $1.25 | $1.00 | $0.80 | Custom |
| Toll free numberper number per month | $1.70 | $1.40 | $1.10 | Custom |
| Caller ID monitoring and remediationper number per month · powered by Number Verifier | $1.25 | $1.00 | $0.80 | Custom |
| Add-ons | ||||
| HIPAA compliance with signed BAAper month | $2,000 | $2,000 | Custom | |
| Extra concurrent lineper line per month, inbound or outbound | $12 | $11 | $10 | Custom |
| Registration feesSet by The Campaign Registry and carriers · same on every plan | ||||
| SMS campaign registrationper campaign | $19.50 one time | |||
| SMS campaign feeper campaign | $10.00 / month | |||
| SMS dormant campaignper campaign unused 60+ days | $250.00 as incurred | |||
| RCS sender setupper sender | $500.00 one time | |||
| RCS sender verificationper sender | $200.00 / year | |||
| RCS sender hostingper sender | $250.00 / month | |||
Committed plans are 12-month terms that renew annually, billed monthly. Your monthly commitment loads into your balance on your billing date, and usage draws it down at your plan's rates. Any unused commitment expires at renewal; money you add on top never expires. Need more? Auto reload tops up your balance at your plan's rates, so nothing stops. Talk hours shown assume your whole balance goes to calls; SMS, RCS, and web chat draw from the same balance, so mixing channels lowers your call hours. Calls bill per second with a 12 second minimum; calls that ring out, are busy, or fail are free. Taxes and carrier fees are extra.
HIPAA compliance upgrade
Includes a signed Business Associate Agreement (BAA) for handling protected health information. Available on Growth, Scale, and Enterprise plans.
$2,000 / month