SimpleRETS + Plura AI — Real-Time MLS Data in Every Conversation

Plura AI’s integration with SimpleRETS brings live MLS listings and property details directly into your AI-driven conversations. As leads inquire about homes via voice, SMS, or web chat, Plura can instantly pull listing data — including photos, pricing, status, features, days on market, and neighborhood info — all sourced from your connected MLS through SimpleRETS. No delays, no manual lookups, no outdated screenshots.

With SimpleRETS connected, Plura becomes a true real estate assistant. The AI can answer listing-specific questions, qualify buyer intent, check availability, filter properties by criteria, schedule showings, and send follow-up messages containing curated homes that match the customer’s needs. Every interaction becomes faster, more accurate, and more personalized — powered by up-to-date MLS data in real time.

For real estate teams, brokerages, and property search platforms, SimpleRETS + Plura AI unlocks a fully automated lead engagement engine. SimpleRETS provides seamless MLS access; Plura transforms that data into high-value, conversion-ready conversations that move prospects from inquiry to appointment instantly.

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