SimpleRETS + Plura AI
Power real estate AI conversations with live MLS property data from SimpleRETS. AI agents access property listings and details in real time during calls.
Real estate teams can now deliver instant, accurate property information through every communication channel without manual data entry or outdated listings. This integration connects live MLS property data directly to AI conversations, enabling agents and brokerages to respond to buyer inquiries with current pricing, availability, and property details across voice calls, SMS, RCS messaging, and webchat interactions.
What SimpleRETS Does
SimpleRETS provides real estate professionals with direct API access to Multiple Listing Service data from across the United States. The platform delivers standardized property information including active listings, sold comparables, property details, photos, and market statistics. Real estate agents, brokerages, and property management companies use SimpleRETS to power their websites, mobile applications, and CRM systems with current MLS data. The service eliminates the complexity of working with individual MLS systems by providing a unified interface for property data retrieval and integration.
How SimpleRETS and Plura AI Work Together
AI agents can now pull live property data during conversations to answer buyer questions about specific addresses, neighborhoods, or price ranges through voice calls and text messaging. Automated workflows trigger property alerts when new listings match client criteria, sending personalized SMS or RCS messages with photos and details. Webchat visitors receive instant property recommendations based on their stated preferences, with the AI accessing current inventory and pricing data.
Response times drop from hours to seconds when agents no longer need to manually research property details for client inquiries. Data accuracy improves across all communication channels since information comes directly from MLS sources rather than potentially outdated internal systems. Workflow automation handles routine property searches and comparisons, freeing agents to focus on relationship building and deal negotiation.
Who Benefits Most
Real estate agents managing high inquiry volumes see immediate value from automated property research and instant client responses. Brokerage operations teams reduce manual data entry while maintaining accuracy across multiple communication channels. Inside sales agents and buyer specialists particularly benefit from having comprehensive property information available during phone conversations and follow up messaging sequences.