Ryan Rasmussen is a seasoned entrepreneur with over two decades of experience in advertising and technology. As CEO of Lead Research Group, he scaled the company to national prominence, achieving three consecutive appearances on the Inc. 500 list, including a peak at #23 overall, #3 in advertising, and #1 in California. After selling LRG in 2013, Ryan launched Riip Digital, an email marketing ad network powered by proprietary technology, Throughput MTA, which delivered over a billion impressions monthly and became a leader in high-volume direct response email marketing. As digital messaging evolved, Ryan founded Roor, a next-generation SMS messaging and telemarketing platform built to unify multiple communication channels—SMS, email, and voice—into a single performance-driven ecosystem. Roor empowered advertisers to streamline engagement and drive conversions at scale through seamless, cross-channel messaging strategies.
In addition to his tech ventures, Ryan is also a nationally recognized restaurateur, having built a celebrated consumer brand through Riip Beer Company, a concept that has earned top honors at international beer competitions and developed a strong reputation for culinary innovation. With a proven track record of building award-winning companies and shaping industry standards across advertising, technology, and consumer brands, Ryan continues to lead ventures at the intersection of growth, creativity, and execution.
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