Salesforce + Plura AI — Real-Time Intelligence for Every Customer Interaction

Plura AI’s integration with Salesforce turns every call, text, and chat into instantly actionable CRM data. As your AI agents engage leads and customers across voice, SMS, and web chat, Plura automatically logs conversation summaries, intent, outcomes, and key variables directly into Salesforce — keeping contacts, opportunities, and cases perfectly up to date without human intervention. Your CRM becomes a real-time reflection of every interaction happening across your business.

With Salesforce connected, Plura’s AI can pull customer history, deal status, open cases, past conversations, and custom fields right into the flow of a live conversation. This enables hyper-personalized outreach: agents reference past issues, follow up on open opportunities, qualify leads instantly, and trigger Salesforce automations as the conversation unfolds. Plura can even update stages, create tasks, assign owners, and route high-value moments to the right team — all automatically.

For revenue, support, and operations teams, Salesforce + Plura AI delivers a single intelligent loop from conversation to conversion. Salesforce becomes the system of record; Plura becomes the system of action. Together, they accelerate pipeline velocity, improve data accuracy, and ensure every customer touchpoint moves your business forward in real time.