AI Lead Intelligence
AI agents that know the answer before the question on every call
One Integration Node. 30+ data sources. Fires before the call starts, mid conversation, or at transfer. Enriching every lead record in real time so your AI agents never dial blind.
Data sources in a single endpoint
All sources fire in parallel, not sequentially
Fire points: pre call, mid call, or at transfer
The Problem
Why legacy platforms and generic AI agents dial blind
Generic AI calls qualify leads the same way a human would, by asking the same questions everyone else asks. That is wasted call time and lower conversion.
Every second spent on discovery in a call is a second closer to hang up. Most AI voice platforms fire a call with nothing but a name and a phone number. The agent starts from zero.
Plura starts from complete. Here is how.
The Core
The Integration Node. Single endpoint, total context.
Single node, any workflow
A node in the Plura conversation workflow builder that makes outbound API calls to any connected data source and injects the results into the AI agent's context window.
Pre call, mid call, or post call
Fires before the call for pre enrichment, during the call triggered by what the AI extracts mid conversation, or after the call for CRM write back and attribution.
Parallel execution
All configured sources fire simultaneously, not one at a time. A single node can query PDL, IPQualityScore, RentCast, Blacklist Alliance, and FullContact and return in under a second.
Dynamic variable resolution
Any field extracted from the conversation can be passed as a parameter into the next API call. Mention an address mid call and the property data lookup fires automatically.
Phone Intelligence
Contactability and compliance before the dial
The highest volume pain point for B2C contact centers: knowing the number is valid, reachable, and safe to call before the AI agent dials.
Line Type Detection
Mobile, landline, prepaid, fixed VoIP, non fixed VoIP. Route the right number type to the right channel automatically.
Carrier Intelligence
AT&T, Verizon, T-Mobile, US Cellular, and all major MVNOs. Optimize number rotation and calling cadence per carrier to protect contact rates.
Disconnected Number Detection
Real time post opt in check via IPQualityScore. Catches numbers that were valid at opt in but have since been disconnected or reassigned.
Reassigned Numbers Database
Integration with the FCC's Reassigned Numbers Database. Verifies whether a number has been reassigned since the date of consumer consent for documented TCPA safe harbor.
Blacklist Alliance Litigator Scrub
Native integration. Proprietary litigator database identifies known TCPA serial plaintiffs before the call fires. Federal and state DNC registry scrubbing included.
Consumer Intelligence
Know the person behind the phone number
Identity, professional context, fraud risk. Everything AI agents need to open calls with full context instead of generic scripts.
30+ data sources. One Integration Node.
All APIs fire in parallel before the call connects.
Property Intelligence
The data that closes solar, mortgage, and home services deals
No competitor has pre call property enrichment natively integrated into an AI voice platform. Single node, all 7 property APIs fire in parallel.
Property Data Bundle
Single Node Returns
RentCast
Property by address, market statistics, estimated rent, active listings search.
View IntegrationHouseCanary
90+ data points per property. AVM with confidence score, LTV, mortgage liens, environmental and hazard data.
View IntegrationATTOM
Property detail, ownership history, assessment history, foreclosure status, full mortgage and transaction history.
View IntegrationSimplyRETS
Real time MLS listing data: is the property currently for sale? Price, days on market, listing agent.
View Integration“For solar, mortgage, and home services, this data replaces
3 to 5 minutes of discovery questions on every call.”
Close the Loop
CRM and attribution integration
CRM Write Back
Salesforce, HubSpot, Zoho CRM. Full CRUD operations. Integration Node fires post call and writes enriched lead data back to the CRM record automatically. No manual data entry.
Call Tracking (Ringba)
Campaign level call annotation, call logs, and conversion webhooks. Ringba reporting shows lead quality context alongside call performance.
Marketing Attribution (Cometly)
Conversion event webhook fires on transfer, appointment, or defined goal. Connects AI agent conversion events to Facebook and Google ad account attribution.
Automation Triggers
Zapier and Make webhook triggers at any node. Any downstream automation can fire based on enrichment results or call outcomes.
See single node enrichment in action on a live campaign
We'll show you what your AI agents could know before they dial.
The Difference
What separates Plura from every other platform
01
Plura fires a call with a pre loaded context window.
Every other platform fires a call with a name and a phone number.
02
Plura runs 6+ models simultaneously, including real time data enrichment before the AI agent speaks.
Every other platform uses a single AI model.
03
Plura is the carrier. The Integration Node fires before the call even leaves the network.
Every other platform is built on Twilio or a third party carrier.