Solar Company Boosts Conversion 18% with AI Lead Intelligence
Greenfield Solar — Home Services
Greenfield Solar generated high volumes of leads through digital advertising and door-to-door canvassing, but conversion rates remained stubbornly low at 11%. Sales reps spent significant time chasing leads that were never going to convert — wrong roof type, renters, or insufficient credit.
The company needed a way to qualify leads before they reached the sales floor, without adding headcount or slowing down response times.
Plura deployed AI Voice and SMS agents to handle initial lead qualification within seconds of form submission. Custom workflows asked key qualifying questions — homeownership status, roof age, utility provider, and interest level.
Qualified leads were instantly warm-transferred to sales reps with full context. Unqualified leads received nurture sequences via SMS. Plura's AI Lead Intelligence scored every lead based on conversation signals and property data.
The result: sales reps only spoke with pre-qualified homeowners, dramatically improving close rates and team morale.
29% (was 11%)
Lead-to-sale conversion
<30 seconds
Speed to first contact
-72%
Sales rep talk time on unqualified leads
+41%
Monthly appointments set
“Our reps used to burn half their day on leads that were never going to buy. Now they only talk to qualified homeowners who are ready to hear about solar.”
VP of Sales, Greenfield Solar