Branded Caller ID
Branded Caller ID is a telephony feature that displays a company's verified name, logo, and call reason on the recipient's phone screen during outbound calls. It replaces unknown or spam-flagged numbers with trusted brand identifiers, significantly increasing answer rates. For businesses using AI voice agents or predictive dialers, branded caller ID is essential to ensuring calls actually get answered.
What Is Branded Caller ID?
Branded Caller ID is a call authentication and display technology that attaches your company's name, logo, and call purpose directly to outbound calls. When a prospect or customer sees your brand instead of an unknown number, they are far more likely to pick up. This technology works through carrier-level attestation protocols like STIR/SHAKEN, which verify that the call originates from a legitimate, authorized source. For businesses running AI-powered dialers, branded caller ID is the difference between a connected conversation and a call sent straight to voicemail.
How Branded Caller ID Differs From Standard Caller ID
Standard caller ID displays only a phone number, and sometimes an outdated or generic name pulled from carrier databases. Branded caller ID goes further by providing verified, real-time business information directly on the call screen. Key differences include:
- Verified brand name and logo displayed before the recipient answers
- Call reason or intent shown alongside the brand, building immediate trust
- STIR/SHAKEN attestation that prevents spam flagging by carriers
- Carrier-level integration that works across AT&T, Verizon, T-Mobile, and other major networks
Why Branded Caller ID Matters for Business Owners
With iOS call screening and carrier-level spam filtering becoming more aggressive, unbranded outbound calls face declining answer rates. Branded caller ID directly combats this trend by establishing trust before the recipient even picks up. Studies show branded calls increase answer rates by up to 80 percent compared to unidentified numbers. Are your outbound calls being flagged as spam or sent to voicemail? How much revenue is lost when prospects never answer your AI agent's calls? What would an 80 percent lift in answer rates mean for your pipeline?
How Plura Fits This Category
Plura is the only AI communications platform that operates as an FCC-licensed carrier, giving it direct control over call attestation and branded display. Key capabilities include:
- Native branded calling: Your company name, logo, and call reason are signed directly into the attestation process
- Spam flag remediation: Integration with Number Verifier monitors and remediates spam flags across all major carriers in real time
- STIR/SHAKEN compliance: Full A-level attestation ensures calls are verified as legitimate at the carrier level
- No third-party dependencies: Unlike competitors that rely on Twilio or other intermediaries, Plura handles branded calling end to end through its own compliance infrastructure
FAQs related to
Branded Caller ID
What is the difference between branded caller ID and regular caller ID?
Regular caller ID shows only a phone number and sometimes a generic name from carrier databases. Branded caller ID displays your verified company name, logo, and call reason directly on the recipient's screen. This verification happens through carrier-level protocols like STIR/SHAKEN, which confirm the call is legitimate and not spoofed.
Does branded caller ID work with AI dialers and voice agents?
Yes. Branded caller ID is especially important for AI-powered calling because automated outbound calls are more likely to be flagged as spam without proper attestation. When AI agents place calls with branded display, recipients see a trusted business identity rather than an unknown number, which directly increases connection rates and campaign performance.
How does branded caller ID improve answer rates?
Industry data shows branded calls achieve answer rates up to 80 percent higher than unidentified calls. This happens because recipients can see exactly who is calling and why before they pick up. With mobile operating systems increasingly screening unknown callers into spam folders, branded display ensures your calls land in the primary call inbox.
Do I need to be an FCC-licensed carrier to use branded caller ID?
You do not need your own FCC license, but your calling platform must have carrier-level access to sign calls with STIR/SHAKEN attestation. Most AI calling platforms rent infrastructure from third-party carriers, which limits their control over branding and attestation. Platforms that operate their own licensed infrastructure can deliver more reliable branded calling.
How does branded caller ID help with iOS call screening?
Apple's iOS sorts incoming calls into categories including regular, unknown sender, and spam. Without branding, outbound business calls often land in unknown or spam folders where they go unanswered. Branded caller ID with full STIR/SHAKEN attestation ensures calls appear in the regular inbox with your company identity visible, bypassing screening filters.