Yield
Yield is the revenue generated per customer interaction or transaction. If 100 calls generate $5,000 in sales, your yield is $50 per call. Improving yield means extracting more value from existing customer traffic without increasing acquisition costs—making it one of the highest-ROI business levers.
What Is Customer Yield?
Yield measures efficiency of monetization: How much revenue do you generate from each customer touchpoint? High yield businesses extract significant revenue from limited traffic. Low yield businesses see high traffic but struggle to convert it to revenue. Plura's AI agents improve yield by qualifying leads, identifying upsell opportunities, and ensuring conversations move toward revenue-generating outcomes.
How Yield Differs From Conversion Rate
Related but distinct metrics:
- Conversion Rate: Percentage of interactions that convert (binary: yes/no)
- Yield: Average revenue per converted interaction (continuous: $0-$1000+)
- Example: 20% conversion rate with $100 average = $20 yield per interaction
- Impact: Improving conversion from 20% to 25% increases revenue 25%. Improving yield from $100 to $120 increases revenue 20%. Both matter.
Why Yield Matters for Profitability
Yield is often overlooked but critical for profitability. Doubling yield without adding traffic doubles revenue. Many organizations focus on traffic growth while ignoring yield optimization, leaving massive profit on the table. Yield improvement is usually faster and cheaper than traffic growth.
How to Improve Yield
Organizations increase yield through:
- Upselling: Sell higher-priced plans or add-ons to customers ready to upgrade
- Better Qualification: Route only high-value prospects to sales teams (higher conversion)
- Pricing Optimization: Test higher prices to find sweet spot between volume and revenue
- Product Mix: Emphasize higher-margin products in sales and marketing
- Customer Expansion: Grow wallet share through additional services
How Plura Increases Yield
Plura's platform improves yield through:
- Intent Detection: Route only high-intent prospects to sales (higher close rates)
- Qualification Efficiency: AI agents handle qualification, freeing sales for high-value conversations
- Upsell Identification: Conversation analysis flags upsell-ready customers automatically
- Real-Time Coaching: Agents learn which approaches maximize deal size through analytics
FAQs related to
Yield
How do I calculate yield?
Yield = Total Revenue / Total Interactions. If you earned $10,000 from 200 calls, yield is $50/call. Track by channel, product, and time period to identify high-yield opportunities.
What's a good yield target?
Industry-dependent. E-commerce: $1-5 per visit. SaaS: $10-50 per trial. B2B: $100-1000 per qualified call. Benchmark against your historical data and competitors.
Should I focus on yield or volume?
Yield first. Improving from $30 to $35 per interaction on existing traffic is faster than doubling traffic. Once yield is optimized, scale volume.
Can I improve yield without raising prices?
Yes. Upsell higher-value products, improve customer mix (focus on high-value segments), reduce discounting, and qualify better. Price is one lever; mix and qualification matter more.
How does AI increase yield?
AI agents qualify leads, reducing wasted sales time. They identify upsell opportunities in conversations. They enable 24/7 availability for impulse-purchase channels like SMS.